Apple’s September 2025 Event: By the Numbers

Source: Apple.

As usual, today’s Apple event was packed with facts, figures, and statistics throughout the presentation and elsewhere. We’ve pulled together the highlights.

iPhones

Source: Apple.

Storage

Starting storage is 256 GB on all phones announced today.

The iPhone 17 Pro Max supports up to 2TB of storage for the first time.

Cameras

All models announced today have 48MP rear cameras and new 18MP Center Stage selfie cameras.

The iPhone 17 Pro line can shoot video in 4K120 fps.

The optical zoom on the iPhone Pro line goes to 8x.

The iPhone 17 Pro Max model gets up to 39 hours of continuous video playback compared to the iPhone 17 Pro’s 33

500 billion selfies were taken with iPhones last year.

The CPU is up to 50% faster and the GPU up to 2x faster than its predecessors.

Hardware Design

Source: Apple.

The Ceramic Shield 2 on the face of the iPhones is up to 3x more scratch resistant, with the back Ceramic Shield being 4x more crack resistant.

The iPhone 17 Pro line’s vapor chamber contributes to 40% better sustained performance.

The aluminum unibody of the iPhone 17 Pro line is more than 20x better than titanium for thermal conductivity.

The iPhone Air is made from 80% recycled titanium.

The new fast charging can take an iPhone Air to a 50% charge in 30 minutes.

Apple’s new battery backpack accessory works with just 1 iPhone, the Air, and together with the phone lets users play video for 40 hours straight.

Apple Watch

Source: Apple.

The Apple Watch Ultra 3 has up to 42 hours of battery life and 72 hours in Low Power Mode.

The Ultra 3 can charge to up to 80% in 45 minutes and 15 minutes of charging will get you 12 hours of battery life.

You can work out for 20 continuous hours with the Ultra 3. Challenge accepted.

All cellular Apple watches have 5G.

15 minutes of fast charging an Apple Watch Series 11 or SE3 gets you 8 hours of battery life.

The Series 11 battery lasts 24 hours.

The Apple Watch’s hypertension detection feature will debut in 150 countries.

AirPods Pro 3

Source: Apple.

65% of the plastic in the AirPods Pro 3 case is made from recycled sources.

Apple says active noise cancellation is 2x better compared to the AirPods Pro 2.

The AirPods Pro 3 are IP57 dust and water resistant.

The AirPods Pro 3 can get up to 8 hours of battery life when using active noise cancellation and 10 hours in Transparency mode with Hearing Aid turned on.

The Ultra Wideband finding via Find My is 1.5x better

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