Apple Found Its Newest Billboards on the Internet

Brendan Klinkenberg, writing for BuzzFeed on Apple’s new ad campaign for iPhone 6 photography:

Last December, when the Bay Area had one of its rare rainy days, Cielo de la Paz took her kids out to play. She’s an avid photographer, “willing to wake up at five in the morning and hike 10 miles to get that shot of the sunrise,” and when she saw the reflection of her red umbrella on the wet concrete, she knew she had a good one.

“It took a few shots,” she said, “this was the last one I took, I was finally happy with how the wind arranged the leaves for me.”

She edited the shot with Filterstorm Neue, uploaded the picture to Flickr (she was taking part in the photo365 challenge), where Apple found it.

Very nice of Apple to use these real photos in billboards around the world, too.

La campagna “scattata con iPhone 6” https://t.co/dW2soTJK3d anche davanti agli uffici italiani di Apple, a Milano pic.twitter.com/UIx0SXMTOB

— setteB.IT (@setteBIT) March 4, 2015

“Shot on iPhone 6” billboard in LA. Pretty cool. pic.twitter.com/oBcG9rbdns

— Beau Colburn (@beaucolburn) March 2, 2015

Hello Tokyo Apple billboard pic.twitter.com/R4t8yyAT76

— Cory Staudacher (@withhearts) March 2, 2015

Apple Billboard has been spotted in Brooklyn, Columbus and at the IMAX Theatre in London! pic.twitter.com/HnrGFpiKQi

— Julian Bialowas (@julianbialowas) March 3, 2015