Apple Debuts New ‘Powerful’ iPhone 5s Advert

Apple last night debuted a new advert for the iPhone 5s on US television networks and YouTube. Dubbed ‘Powerful’, the advert features the song Gigantic by the Pixies amongst a montage of scenes that shows the iPhone 5s accomplishing a myriad of tasks. There is no narration in this advert, but it does end with the slogan “You’re more powerful than you think”, which aptly sums up many of the more unique uses of the iPhone 5s that are shown. For example, the iPhone is used as a heart rate monitor, a remote to launch miniature rockets, as well as both an instrument and aid to an instrument, amongst other uses in the 90 second advert.

Update: As discovered by MacRumors, Apple has today launched a new section on their website that is dedicated to this advert and it highlights the apps that are featured in the spot.

You can watch the full advert below, or on Apple’s YouTube channel.