Patreon Lays Out How It Will Deal with Apple’s Insistence That It Use App Store In-App Purchases

Today, Patreon alerted creators who use its platform that Patreon must begin using Apple’s In-App Purchases system in its iOS app or face the app’s removal from the store. According to Patreon:

This has two major consequences for creators:

Apple will be applying their 30% App Store fee to all new memberships purchased in the Patreon iOS app, in addition to anything bought in your Patreon shop.

Any creator currently on first-of-the-month or per-creation billing plans will have to switch over to subscription billing to continue earning in the iOS app, because that’s the only billing type Apple’s in-app purchase system supports.

This change was first publicized by Patreon late last year, but the exact date of the 2024 transition was unknown at the time. The Patreon post linked above and a video by Patreon founder Jack Conte explain the situation in depth and walk through what the company is doing to help transition creators and their members to new billing systems.

The changes don’t affect supporters who purchase a membership before November 2024. Also, Patreon has created a tool for creators to pass Apple’s 30% fee on to their members who sign up using the iOS app, which it recommends doing. However, that’s bound to create some ill will with members, and it doesn’t solve the fact that certain kinds of billing like ‘per creation’ charges aren’t available as part of Apple’s payment system, meaning that many creators will need to change their financial arrangements with their members.

It’s a real shame to see this. On the one hand, I’ve always wondered why Patreon was able to use its own billing system. Apparently, so was Patreon. On the other hand, though, Apple allowed Patreon to do its own thing for years. Patreon and creators built businesses that don’t fit neatly into Apple’s payment system, so it doesn’t strike me as fair that now, they have to find a way to fit that square peg into a round hole.

I wish this were an isolated thing, but it isn’t. Apple’s caring-for-creators engine seems to have run out of gas.