Once an app has spent a while on the App Store, it's difficult from a user perspective to know just how well or poorly the app has done. It's unusual for developers to share detailed financial figures, though it does happen every now and then. One team that's led the charge in this area is ustwo, creators of the Monument Valley series of games. For the first Monument Valley, ustwo shared comprehensive statistics for the game's performance in its first and second years. Today, year one of Monument Valley 2 has received the same open treatment. Head of studio at ustwo games, Dan Gray, writes:
I’ve heard this kind of data has really helped some developers get a handle on what they might expect from a successful premium launch, and given that it’s bloody hard making premium mobile games nowadays, if there’s anything we can do to help other teams to succeed then we’re going to do it. Admittedly Monument Valley is a bit of a unicorn in this space with regards to how well it’s performed over the years (succeeding on a level we could never have expected or predicted), but we hope this latest set of data might help others to set a yard stick for something towards the top end of profitability.
Monument Valley 2 had a unique launch that almost no other apps could hope for, debuting on-stage during last year's WWDC keynote. However, after the success of the first game, the sequel was certainly bound to get off to a great start no matter how it launched.