Developers and Platforms React as App Store Rules Change in the U.S.

On Wednesday evening, Judge Yvonne Gonzalez Rodgers held Apple in contempt, ordering, among other things, that it immediately drop the 27% fee it was charging developers who linked users to the web for purchases. As the judge put it:

This is an injunction, not a negotiation. There are no do-overs once a party willfully disregards a court order. Time is of the essence. The Court will not tolerate further delays.

(Contempt Order at pg. 3).

As Chance Miller reported at 9to5Mac, those changes are already reflected in Apple’s App Review Guidelines. In an email sent to anyone with a developer account, Apple explained:

The App Review Guidelines have been updated for compliance with a United States court decision regarding buttons, external links, and other calls to action in apps. These changes affect apps distributed on the United States storefront of the App Store, and are as follows:

3.1.1: Apps on the United States storefront are not prohibited from including buttons, external links, or other calls to action when allowing users to browse NFT collections owned by others.

3.1.1(a): On the United States storefront, there is no prohibition on an app including buttons, external links, or other calls to action, and no entitlement is required to do so.

3.1.3: The prohibition on encouraging users to use a purchasing method other than in-app purchase does not apply on the United States storefront.

3.1.3(a): The External Link Account entitlement is not required for apps on the United States storefront to include buttons, external links, or other calls to action.

(Source: Apple email to developers on May 1, 2025).

Notably, the changes affect only the U.S. App Store, further fragmenting App Store rules along geopolitical boundaries which began with regulations in China, South Korea, Japan, the Netherlands, and the EU.

Probably the best evidence that Apple’s former rules were restraining competition is the flurry of additional news since Judge Gonzalez Rodgers’ ruling:

As I predicted in my story, Patreon has said it will submit an update to its app to allow creators to accept payments outside its iOS app, something that was possible until last summer when Patreon was forced to retrofit its app to account for Apple’s In-App Purchases and payments through its website in what was an inelegant solution that forced creators to either charge more on iOS or absorb Apple’s fees on what are often small monthly payments to begin with.

Spotify posted on its blog that it has already submitted an update to its app that will let users see how much a Spotify subscription costs from inside the app and link out to Spotify’s website to upgrade or change their subscription plans.

Payment processor Stripe whipped up documentation guiding developers through the process of setting up subscription and digital goods sales outside their apps.

Beginning in June, the Epic Games Store will handle payment processing for developers at no cost up to the developers’ first $1 million of revenue. After $1 million of revenue the split will be the existing 88% to developers and 12% to Epic Games. In June, Epic Games will also offer developers the ability to set up their own webshops for ‘out-of-app purchases.’ The webshops will be available to iOS developers in the U.S. and EU and users making purchases in them will get 5% back in Epic Rewards for their purchases. Epic Games has not said how much it will charge developers who set up a webshop.

These moves by big players aren’t surprising, and I’m sure we’ll see more companies explore ways to take advantage of Wednesday’s ruling. Over time, though, the more interesting consequence of Wednesday’s ruling will be whether and how it changes the business models of indie developers and other small businesses that offer apps.