Apple’s New iPad Pro Ad

Fun new iPad Pro commercial by Apple. The ad follows the company’s recent marketing strategy to establish the iPad Pro as “a computer unlike any computer”. That may be a difficult message to get across, but Apple used a mix of features that highlight the unique nature of the iPad well: power, apps, portability, multitouch, and Apple Pencil.

Of these five categories, it is pretty obvious which is the one that Apple should focus on more going forward.