Apple Airs New ‘The Future of Television’ Apple TV Ad

Apple aired a new one-minute Apple TV ad today, once again highlighting the device’s new Siri features and native app platform.

Your favorite TV shows, movies, games and more are on Apple TV. The future of television is apps.

The commercial – unlike the company’s recent iPhone ads – doesn’t feature any voiceover; instead, it draws from Apple TV’s selection of apps and content to show brief snippets of popular movies and TV shows from Netflix and iTunes, footage from the NBA app, scenes from The Simpsons and Pixar’s Inside Out, and more. As for apps, games such as Asphalt and Guitar Hero Live make an appearance alongside icons of other apps from the Apple TV Home screen.

The commercial is an extended version of Apple’s shorter Apple TV videos and is part of a campaign that also includes billboards reminiscent of the company’s iconic six-color logo. You can watch the video below.