Apple Posts New ‘Photos & Videos’ iPhone Ad

Apple aired a new commercial as part of their “If it’s not an iPhone, it’s not an iPhone” campaign, this time focusing on the device’s camera for photos and videos.

The entire ad showcases full-screen photos and videos taken on the iPhone 6, noting that “every day, millions of amazing photos” are shot with iPhone. Unlike other ads in the campaign, there’s no mention of third-party apps – just the iPhone’s camera and animations generated by photos and videos. Previously, Apple had featured iPhone photography with the “Shot on iPhone 6” initiative, which was later expanded to ads, films, and billboards across the world.

You can watch Apple’s latest iPhone commercial below.