Apple Debuts New ‘Your Verse’ iPad Adverts

Earlier today Apple posted two more iPad ads as part of their ongoing ‘Your Verse’ series. These latest two ads feature Detroit community activist Jason Hall and the Beijing-based electropop musicians of Yaoband. The ‘Your Verse’ series of ads tell stories about how different people use their iPad in their own unique ways, not only through a 30-second ad, but also through dedicated webpages that tell their stories in more detail.

Part of the ‘Your Verse’ webpages are dedicated to highlighting the apps used frequently by those featured in the ad. For Jason Hall that includes Prezi, Penultimate and Phoster.

It began simply enough. Just 10 friends on a Monday night ride. Soon it was 20. Then 30. In its second year, the ride grew from 130 to 300 cyclists in two weeks. As the numbers increased, Hall turned to his iPad and made it the command center for all things Slow Roll. “We use it for everything we do, from mapping to communicating to ordering new T-shirts,” he says.

For Yaoband they use iMaschine to capture various sounds that they use in their performances, whilst also using iMusic Studio and iMPC.

Inspired by the pulse of life in modern China, they started by capturing audio samples with iPad and turning them into progressive beats. Nothing was sacred as they flowed in and out of musical genres, mixing electronica with rock, rap, and traditional Chinese songs. “We were just like scientists in a lab, trying many formulas,” says Peter. “Every single song was a surprise, because it was always better than I imagined.”

You can view the full ads below, or view them on the ‘Your Verse’ pages for Yaoband and Jason Hall.