On the Future of Vision Pro Inside Apple’s Retail Stores

Earlier today in my Vision Pro story, I wondered about how Apple will showcase and set up the headset for customers in retail stores in the future.

For some excellent analysis on this topic, look no further than Michael Steeber’s latest issue of the Tabletops newsletter. Michael (who’s the leading expert on Apple retail stores) put together some fascinating thoughts on how Vision Pro could marketed and demoed inside the stores, as well as how the product compares to AirPods Pro and Apple Watch from a retail perspective.

Ultimately, the onus of ushering in the era of spatial computing will be on the Specialists and Creatives. The Vision Pro retail experience must be guided from end to end. Apple Stores started as a place to educate, and as technology faded to the background, customers began to intuitively understand their tools and seek out the Apple Store as a product destination. But visionOS is a fundamentally new paradigm that thrusts the role of education front and center once again.

These are just some of the many new challenges and opportunities Vision Pro will bring to Apple Stores. The dawn of spatial computing transforms far more than just the way we interact with software. This new category of device will impel Apple to reshape the retail experience around a more immersive, personalized environment. It’s an incredibly exciting moment.

Check out the concepts and details Michael posted here.