Union Square Apple Store Revealed with New Design Elements, Community Programs

Apple PR:

Apple today revealed its new store on San Francisco’s Union Square, offering many new features and services rolling out to Apple retail stores worldwide. The new store will open its signature 42-foot tall sliding glass doors to customers on Saturday, May 21 at 10 a.m.

“Fifteen years ago today Apple opened its first two stores and we’re thrilled to mark the occasion with the opening of Apple Union Square in San Francisco,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “We are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs.”

Apple Union Square’s glass doors open the store to Post Street and Union Square. The building’s unique position connects San Francisco’s most famous square to a rejuvenated plaza to the north, creating a beautiful gathering place for the community. The art-filled plaza offers seating, public Wi-Fi, a 50-foot tall “green wall” and regular acoustic performances. The store is powered by 100 percent renewable energy, including power produced by photovoltaic panels integrated into the building’s roof.

Matthew Panzarino, Rene Ritchie, and Harry McCracken have shared photos of the new location in San Francisco, which include a “Genius Grove” and a “Plaza” that will only be found at the “most significant stores”. The new elements are looking good and I like the community ideas; I wonder if we’ll ever get something like this in Rome.