Third-Party Vendors Fill the Void Caused by Overwhelmed Apple Geniuses

Molly McHugh writing for The Ringer:

The saturation of iOS and Mac products means more and more people own Apple devices—which means more and more people need help using them. Each iOS and MacOS release reveals a new suite of tools and capabilities, but also new challenges and complications (and sometimes bugs). At the same time, Apple’s Genius Bar has become a purgatory no iDevice owner wants to find themselves stuck in.

That in a nutshell is one of the greatest challenges facing Apple retail today, and one that’s been years in the making. It’s not really surprising either. Especially since the introduction of the iPhone, the number of Apple devices in consumers’ hands has grown exponentially, while the number of Apple Stores and Geniuses that work in them has not.

McHugh ultimately resorted to a third-party repair shop to solve a software problem with Voice Memos and had a good experience. The story, however, strikes an increasingly common refrain that highlights a problem Apple needs to address.