Update to Apple Store App Adds Personalized Recommendations

First rumored by Bloomberg last week, Apple has updated its Apple Store app to include personalized product recommendations that use customers’ buying history to make suggestions. Contrary to rumors, the recommendations are not part of a separate ‘For You’ tab in the Apple Store app. Instead, product recommendations and local Apple Store events are included under the app’s ‘Discover’ tab. In addition, Apple has unified the Apple Store iPhone and iPad apps into a single Universal app that is available to download free from the App Store.