Defining Apple’s Decade

Benjamin Mayo of 9to5Mac has published an excellent journey down memory lane of Apple’s last decade:

Apple entered the 2010s just as the iPhone began to explode in popularity. The iPhone became the most successful consumer product, ever. Sales surged for another five years and still make up a majority of Apple’s revenues. However, we exit the decade with the iPhone making up a smaller portion of Apple’s business than ever before, as the company diversifies into strong lineups of wearables, tablets and services offerings.

But nothing is a simple straight line. Apple had to graduate through the passing of its founder, juggle relationships with an ever-expanding list of consumer and professional market segments, and adapt to the public attention and scrunity that only comes along as a consequence of being the biggest company in the world. This is a decade in Apple, on one page.

Mayo’s first Apple product was an iMac in 2010, so the timeframe of the decade lines up with his own initial interest in Apple, leading all the way to today, when he’s one of the most prominent Apple reporters. I always enjoy reading Mayo’s perspective on Apple, so it was especially fun getting to hear his personal takes of the biggest moments of the company’s past decade. If you want to spend time basking in the nostalgia of Apple’s last 10 years, Mayo’s story is a great way to do that.