Apple Introduces New and Improved AirTag

Source: Apple

In a press release today, Apple launched a second-generation AirTag that features an upgraded components, making it easier to locate than the original 2021 AirTag.

The new AirTag features a bunch of new hardware packed into the same design as the original version, including:

the same second-generation Ultra Wideband chip found in the iPhone 17, iPhone Air, and Apple Watch Ultra 3,

a better Bluetooth chip that can be detected over longer distances, and

a 50% louder speaker.

According to Apple, that allows the tiny device to be detected from 50% farther away and heard from twice as far away. Apple has changed the AirTag’s chime that it says will make it easier to find, too. Precision finding is also available for the first time from an Apple Watch Series 9 and later and Apple Watch Ultra 2 and later. To track the device from an iPhone or iPad, you’ll need to be running iOS or iPadOS 26. Apple Watch precision tracking requires watchOS 26.2.1.

Source: Apple.

The press release also reveals more than 50 airlines now accept location links to help find missing luggage. According to a report from an airline industry IT provider, AirTags have helped reduce baggage delays by 26% and reduce lost luggage by 90%.

Like the exterior design, the price of the AirTag hasn’t changed. It still costs $29 for one or $99 for a four-pack of AirTags. Apple is also offering a FineWoven keychain for $35 that comes in five colors. The new AirTag can be ordered now and will be available in retail stores later this week.