Apple Promotes Sticker Packs with New Video

Apple released another installment in its iPhone 7 ‘practically magic’ video series today that celebrates stickers. The spot, called ‘Sticker Fight’ pulls sticker packs out of the Messages app and into the physical world. Set to a single by The Monks called ‘Boys are Boys and Girls are Choice,’ which has a fantastic 60s-style beat, the video features a sticker fight that breaks out across a city with people slapping stickers on each other and practically everything else in the landscape.

Sticker Fight perfectly captures the fun of sticker packs. Every week as we put together the Club MacStories Weekly newsletter, which includes a section called ‘The Album’ highlighting our favorite sticker packs, a sticker fight invariably breaks out as we test them out on each other and other friends. It’s great to see Apple bringing stickers to life and highlighting the iOS 10 feature because they are exactly as depicted, a playful addition to any conversation that often says more in a single sticker than you could ever convey with text.

I’m also impressed by the breadth and depth of the stickers chosen for Apple’s video, which includes 50 different sticker packs drawn from every corner of the iMessage App Store. There are big-name sticker packs like Disney’s Minnie Mouse and Kimoji, but there are just as many fantastic packs from indie artists like MarcyMoji, which we covered previously and The Iconfactory’s Route 66 Stickers, as well as wonderfully weird packs like Shark Head and Nyan Cat.

Here’s a complete list of the 50 sticker packs that appear in ‘Sticker Fight,’ which also has a dedicated page on the App Store.

Imoji

So Me

MarcyMoji By Andrew WILLIAMS

Pop Art Collection

Essential Stickers by MojiMade

Weirdos

WSHH Stickers

CoachMoji

Eat Stuff

Jeremyville By Stickpax

Major Lazer Stickers

Marvel Items of Power

Real NYC Stickers

Breakfast Stickles

Care Bear Rainbows

Ellen’s Emoji Exploji

Family Guy: The Quest for Stuff

Heavy Metal Stickers by Team Rock

Iconfactory Route 66 Stickers

Kawaii Sushi

Kimoji Stickers - Launch Pack

Marc Johns By Stickapax

Rocky Horror Picture Show

South Park

Cartoon Comics

Cat Stamp

Classic Sonic

Disney Stickers (Mickey & Friends)

DreamWorks Trolls 3D Animated Stickers

Garfield Emojis Stickers

Germany Sticker Pack by Henry Glendening

Halo Stickers

Harry Dude

Hello Kitty

Jordan Keyboard

Medieval Monsters

Meet the Pink Panther

Movesum - Step Counter by Lifesum AB

Musicomics by Getty Images Inc

Nyan Cat: Lost in Space

PBS

Popeye “I Yam What I Yam”

Power Rangers

Powerpuff Girls (Fun PPG Sticker Sampler Pack)

Ramen Sticker Pack

Shark Head

Slicker Stickers

The Very Hungry Caterpillar

Wurps like Words but Better

Zoodles