Apple Debuts New Apple TV Ad, ‘Father Time’

Actor Michael B. Jordan and NBA legend Kobe Bryant star in a new Apple TV commercial called ‘Father Time’ that highlights the Apple TV’s Siri integration. Bryant who announced his retirement at the end of the 2015-16 NBA season, sits down on a couch with Jordan and says “Siri, open the NBA app.” The app opens and the two begin watching footage of Bryant’s early career. Bryant explains to Jordan, “That’s the guy you’re playing in this movie, a cold blooded assassin.”

Jordan clearly has something different in mind. He grabs the remote and asks Siri to play The Curious Case of Benjamin Button and then to fast forward to 20:36 where he pauses the movie on an image of Brad Pitt as an old man and says “Now that’s the guy I’m playing in this movie”, at which point Bryant kicks Jordan out. The minute-long advertisement is funny and cleverly manages to incorporate both sports and movie content on the Apple TV, while also demoing some of the core Siri features on the Apple TV.