Apple Airs New iPhone 6s Ad Featuring Cookie Monster

Apple aired a new iPhone 6s commercial earlier today, featuring Sesame Street’s popular Cookie Monster character.

The ad is focused on the hands-free Siri capabilities of the iPhone 6s. In the video, Cookie Monster unsurprisingly wants to eat cookies and sets a timer for the oven to finish baking them. Cookie Monster asks Siri to set a timer without interacting with the iPhone’s display and then asks Siri to check how much is left in the timer, also without having to press the Home button.

The ad follows various commercials Apple has aired to highlight 3D Touch and Live Photos, two other features available on the iPhone 6s. You can watch the video below.