Insta360 Brings the X4 to Apple.com and Releases the Flow Pro Gimbal

Insta360 X4. Source: Insta360.

Insta360 has had a busy week. Earlier this spring, the company released the X4, an advanced 360º action camera, which became available at Apple.com for the first time last week. Then this week, the company released the Insta360 Flow Pro, an AI-powered gimbal for smartphones, including the iPhone. I haven’t had a chance to try either gadget yet, but both caught my eye for different reasons.

First, the Insta360 reminds me of the company’s One X2 that I reviewed a few years ago. As action cameras go, that was a great little device that took excellent video and photos for something so compact.

Source: Insta360.

Three years later, the Insta360 X4 goes much further. The candy bar-shaped camera is capable of 8K video at 30 fps and has a 2290mAh battery that Insta360 says lasts for 135 minutes, which is impressive if it bears out in real-world use. The bundle being sold on Apple.com, includes the camera, a lens cover, a carrying case, a 256GB microSD card, a USB-C cable, and the company’s Invisible Selfie Stick accessory. That last item is key because, through the magic of software, it can be removed from any scene you shoot, creating a third-person perspective without needing someone else to operate the camera.

The X4 also features a 2.5” screen that is protected by Corning Gorilla Glass. Plus, it can take 360º photos, capture different cinematic styles of video like slow motion, and be controlled with voice and hand gestures, making it an intriguing choice for solo creators. The X4 is also available on Amazon.

The Insta360 Flow Pro. Source: Insta360.

Smartphone gimbals have come a long way too. I tried a DJI Osmo 2 gimbal years ago, but it was bulky and difficult to calibrate accurately. Insta360’s new Flow Pro looks like it solves a lot of those friction points. The gimbal, which will stabilize video taken with an iPhone or other smartphone using AI, folds up, saving room in your bag. It also doubles as a tripod with a flip-out base that allows you to set it up to film yourself or others nearby tracking you to keep you framed in the scene. For iPhone users, the Flow Pro uses DockKit, the API introduced by Apple in 2023, that coordinates shots with the gimbal stabilizing them and keeping you in the frame. The only other iPhone accessory that I’m aware of that does this is the Belkin Auto-Tracking Stand Pro with DockKit, which is a tabletop or desktop device, not a gimbal. The Flow Pro, which is available on Insta360s’ website, also offers a fast, integrated pairing process for iPhone users.

It’s summer, which means I and a lot of others will be traveling, and both of these devices strike me as compelling travel companions. The X4 offers high-resolution video, 360º images, and a plethora of cool software tricks for creating unique videos. Meanwhile, the Flow Pro is the kind of accessory that allows you to take the camera you always have with you and use it in new and creative ways, extending its utility. I’m hoping to get a chance to test one or both devices later this summer and will report back.