Apple Announces September 9 Surprise and Shine Event

Today, Apple announced that it will host an event it calls “Surprise and Shine” on September 9, 2026, at 10:00 AM Pacific Time. The company is expected to announce the iPhone 18 Pro line, the highly-anticipated iPhone “Ultra”, as well as new Apple Watches and potentially new AirPods and HomeKit devices.

The event will be streamed live globally on Apple’s Events page as well as on YouTube and in the Apple TV app. Some members of the media were invited to watch the event in person at the Steve Jobs Theater at Apple Park.

MacStories will be covering all the details of the event, so stay tuned and get ready for September 9.