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Slow Start? AT&T and “The Switch” iAds Rolling Out to Users

Business Insider has just found out that Apple is rolling out to new iAd campaigns: one for AT&T’s $15 monthly data plan and one for “The Switch” movie Jason Bateman and Jennifer Anniston, which debuted last week.

I haven’t been able to test them, but from what I read on BI’s report - they look great.

Business Insider reports a little jerkiness in AT&T’s iAd though:

“The AT&T ad shows up in the BuzzFeed app. It wants to show us how much mobile Internet access we can get for $15 per month. We tap on it.

In the background, a bunch of clips from web pages. (This sort of reminds us of a recent Sprint ad.) Presumably, all this Internet combined would eat up AT&T’s 200 MB, $15/month mobile data plan.

You can slide your finger around the iPhone to pan around this big background image. It’s a little jerky, and unfortunately, it doesn’t seem like you can zoom in and read the stories closer. But we get it, that’s a lot of Internet!

If you tap on the AT&T logo in the cloud, you get a menu with various options.”


Scrolling issues aside, the ad looks pretty cool and feature-rich. This is exactly what people expect from iAds: interactivity. Menus, animation, friendly options to help you better understand a product. As for the “The Switch” iAd,  this one is very rich, too. You can look for nearby theaters (using a Google Map), check out some pictures from the movie, answer some funny quiz questions and even play a “Build a Baby” mini-game inside the iAd. You can also save results to the Camera Roll. Cool.

They said iAds were not off to a happy start. To me, this looks like one hell of a start.

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