Clearly Google isn’t happy about Apple’s decision to enter the mobile advertising market. But they started this war by entering the smartphone market, right?
No matter who entered what first, Schmidt & co. are developing something to compete with Steve’s emotional advertising platform, and to show the whole internet world that they are the ones who get mobile ads right.
It turns out, they’re working on interactive video ads. Like mini webpages which sound a lot like Apple’s iAds. The WSJ reports:
“Google Chief Executive Eric Schmidt championed “interactive video ads,” which he said are on the way. Such ads, which could appear anywhere on a Web page, not just inside a video, would be like mini-Web pages. That means they could allow Web users to watch a video, leave a comment and see real-time updates within the ads that are more customized to their interests.
Mr. Schmidt said in an interview Thursday that he has pushed Google’s ad teams to think about the potential for such ads, which he suggested would eventually become prevalent. But he didn’t comment on any specific plans for them.”
I have to say, I haven’t been able to experience an iAd myself yet. I’ve been watching lots of videos since the official announcement though, and this new Google attempt seems exactly what it is: they’re making their own iAds.
Why am I not surprised?
[via Business Insider]