An update in iTunes Connect shows that developers can now generate promo codes for apps sold in the Mac App Store:
You can now generate promo codes for your Mac apps in iTunes Connect. These promo codes can be redeemed in any Mac App Store worldwide. For each version of your app, you can request up to 50 promo codes.
Up until today, Apple didn’t allow developers to generate promo codes for Mac apps. The also-updated iTunes Connect Developer guide further explains:
Promo codes can now be generated for Mac OS X apps and redeemed through any Mac App Store internationally.
The lack of promo codes for the Mac App Store left many developers frustrated as promo codes are, according to many, the easiest way to run contests and giveaways, or send an app for review to journalists and bloggers. The change of policy seems to be appreciated among developers basing on the first reactions we’re getting on Twitter. Indeed, this is a welcome new feature.
To redeem a promo code, just head over the “Redeem” tab in the Mac App Store’s sidebar:
Unlock More with Club MacStories
Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.
In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.
The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.
Choose the Club plan that’s right for you:
- Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
- Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
- Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.