Adobe: Apple Incites Negative Campaign Against Us (Yet We Followed Steve’s Advice)

We thought those days were over. Remember back in April, right after the iPad came out, the Apple / Adobe controversy about Flash somehow came back to where it started, The Internet. Hundreds of blog posts and pundits’ rants later, Steve Jobs managed to end the argument with his Thoughts On Flash. If you think about it, the whole Flash story kind of died after Steve Jobs’ “open letter”. Or maybe we just focused on the true meaning of “openness” more.

Anyway, Adobe is bringing the old debate back. Again, yes. Here’s Adobe CTO Kevin Lynch talking to FastCompany:

I just think there’s this negative campaigning going on, and, for whatever reason, Apple is really choosing to incite it, and condone it,” Lynch says. “I think that’s unfortunate. We don’t think it’s good for the web to have aspects closed off–a blockade of certain types of expression. There’s a decade of content out there that you just can’t view on Apple’s device, and I think that’s not only hurtful to Adobe, but hurtful to everyone that created that content.

About Ars Technica’s report that Flash drains battery on the new MacBook Airs:

It’s a false argument to make, of the power usage,” Lynch explains. “When you’re displaying content, any technology will use more power to display, versus not displaying content. If you used HTML5, for example, to display advertisements, that would use as much or more processing power than what Flash uses.

Curious. Last time I checked, Apple didn’t “incite” any campaign, nor did they promote Ars’ much linked blog post in any way. They just made a decision: that of excluding Flash from their own devices. I really didn’t see any campaign going on.

Oh, by the way, this is Steve Jobs concluding his Thoughts On Flash post in April:

New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.

In the past three weeks, Adobe announced a Flash-to-HTML5 conversion tool, an HTML5 Video Player widget and the new Edge prototype tool for HTML5.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.