A few minutes ago Apple launched a new iPhone 4 commercial (available on Apple’s website and Youtube channel) to showcase, once again, the FaceTime capabilities of the device.
The commercial is called “Under The Covers” and features a kid who thinks he’s talking to Santa via FaceTime, while on the other device there’s his father dressed as Santa and calling him from their garage. It’s a pretty sweet commercial. In September, Apple launched a series of ads to showcase the iPhone’s FaceTime features in Europe; other FaceTime ads had appeared in the U.S. in July. Apple also targeted the iPhone 4’s battery life and Retina Display with commercials aired in the past months.
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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Dialog, a show where creativity meets technology.