A few agencies get mobile advertising just right, and a very few companies seem to understand that you need a good iPhone app to let people engage with your product. Most companies think that pushing a web application wrapped in an iPhone app out in the App Store is enough; Belgium-based insurance company AXA is different.
Not only AXA was the first insurance company to deploy a good iPhone application, now they also realized an impressive interactive ad that requires users to point the iPhone over a blank spot on a newspaper and watch the magic happen. Seriously, just take a look at the video below. It may be a gimmick and it may not be so informative, but it catches your attention; it kind of forces you to stare at that video for a minute.
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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Dialog, a show where creativity meets technology.