Apple Launches App Store Games Twitter Account

Casey Newton, writing at The Verge:

Apple has launched a dedicated Twitter feed for gaming just days before the company is expected to reveal a new Apple TV that doubles as a gaming console. Apple confirmed the authenticity of the account to The Verge, which sent out its first tweet this morning. It included a GIF featuring some of the platform’s most popular games, including Clash of Clans and Angry Birds.

Staffed by App Store Games Editors, the new @AppStoreGames Twitter account will feature various kinds of content, as Apple told The Verge:

The Twitter feed will feature more than just the usual picks for app of the week, the company said. App Store editors will run the feed, and plan to populate it with sneak previews of games, tips and tricks, and profiles of talented gamers. Editors will also interact with game developers on the feed, Apple said.

This is far from Apple’s first foray into actively using social media, but in recent times they’ve become more sophisticated in the way they approach it, and the frequency to which they use it. Just a few short weeks ago Apple launched a Snapchat account for Apple Music, which has been incredibly well produced. Just looking at the first day of tweets from @AppStoreGames (a sample of which are embedded below) and it looks like this account is well worth a follow.

Tap. Tap. Hello, world. pic.twitter.com/zp9yT0PLpF

— App Store Games (@AppStoreGames) September 3, 2015

This is your new HQ for everything games, right from the App Store Games Editors. pic.twitter.com/yPwTtupyzK

— App Store Games (@AppStoreGames) September 3, 2015

If you’ve ever wondered why we pick the games we do, our reasons are coming up. pic.twitter.com/yKkQ4W3MwE

— App Store Games (@AppStoreGames) September 3, 2015

Sometimes the simplest games can be the most profound. Take Leo’s Fortune, for example. http://t.co/i7xiv5zHq6 pic.twitter.com/cheSW5s8UC

— App Store Games (@AppStoreGames) September 3, 2015

→ Source: theverge.com