This week on MacStories Unwind, Federico and John dig into Severance, the Apple TV+ show that is one of their favorite shows of 2022 so far.
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Federico and John’s Joint Pick:
Yesterday, Apple released its 2022 Environmental Progress Report, detailing the progress the company has made in how much of the materials in its products are recycled. According to Apple’s press release, nearly 20% of the material in its products are recycled, and it more than doubled the use of recycled tungsten, rare earth elements, and cobalt.
To celebrate Earth Day, which is Friday, April 22nd, Apple also announced tie-ins in its Maps and App Store apps, as part of its Fitness+ and Apple Pay services, and at retail stores. In addition, the company is featuring Earth Day editorial content in Apple News, Apple Books, Apple Podcasts, and the Apple TV app, along with an interactive augmented reality experience on Snapchat to learn about Daisy, the company’s recycling robot.
Another way to learn about Daisy the robot is in this guided tour by Sara Dietschy, who was given access to Apple’s Texas Material Recovery Lab, where the robot can disassemble up to 1.2 million iPhones per year:
Having followed the Apple’s original robot Liam, and now Daisy, over the past several years, it was fascinating to get an up-close look at how Daisy works.
This week on AppStories, we dig into the collection of shortcuts that we’ve released during Automation April so far, including Federico’s Split View Presets and Cleanup Twitter Link and John’s Timestamped Notes and myTunes shortcuts.
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On AppStories+, Federico and John give listeners a behind-the-scenes look at judging the Automation April Shortcuts Contest, reflect on how much has changed as MacStories turns 13 and AppStories turns 5, and explain how they deal with app overload anxiety.
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Because Club MacStories now encompasses more than just newsletters, we’ve created a guide to the past week’s happenings along with a look at what’s coming up next:
Plus:
On Tuesday at 12:30 PM Eastern US time, we’ll hold our second Automation April live Shortcuts workshop in the Club MacStories+ Discord community.
This week on MacStories Unwind, Federico recommends WeCrashed on Apple TV+, and John has had the new Wet Leg album on repeat since its release a week ago.
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Federico’s Pick:
John’s Pick:
In January, Apple announced what has become its annual ‘Shot on iPhone’ photography contest. This year, the challenge presented to photographers was to take macro shots using the iPhone 13 Pro and iPhone 13 Pro Max. Here’s what Apple has to say about the winners:
Today, Apple is announcing the 10 winners who highlight the global and diverse community of iPhone photographers, with finalists from China, Hungary, India, Italy, Spain, Thailand, and the US. Their stunning images will be featured on apple.com, on Apple’s Instagram (@apple), and on billboards in select cities.
The winning images were picked by a panel of expert photographers that included Anand Varma, Apeksha Maker, Peter McKinnon, Paddy Chao, Yik Keat Lee, Arem Duplessis, Billy Sorrentino, Della Huff, Kaiann Drance, and Pamela Chen.
The image above, ‘Strawberry in Soda’ by Ashley Lee, was taken in San Francisco and is my personal favorite. The photo’s bright colors and the crisp bubbles offset against a dark background convey an energy that really sets it apart. Every photo picked by the judges is unique and stunning in its own way, though, so be sure to check out the winners in Apple’s press release and be on the lookout for them on Apple’s Instagram account and on billboards.
This week on AppStories, we interview Rodrigo and Victor Araújo, about the many-layered ways that Pushcut extends the utility of Shortcuts and Anders Borum, the creator of the iOS and iPadOS Git client Working Copy, about the app’s use of Shortcuts.
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On AppStories+, Federico explains the tension between building multi-purpose shortcuts and those that do one thing well, while John covers some of the ways he’s been refining his task management system.
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To learn more about the benefits included with an AppStories+ subscription, visit our Plans page, or read the AppStories+ FAQ.
Last month, I wrote about Apple’s plans to expand the analytics available to podcasters who offer free shows. Yesterday, the new metrics for free shows went live on Apple Podcasts Connect with an announcement from Apple.
The metrics report on a show’s Followers, the term Apple uses to describe anyone who follows free podcasts by selecting the plus button in the Apple Podcasts app. “Subscribers” is reserved for anyone who signs up to receive episodes of paid shows
The new analytics are explained in detail in a support document on Apple Podcasts for Creators. If you’re a podcaster, you’ll find the new metrics under the Analytics tab on Apple Podcasts Connect. The company says that the new Follower metrics allow podcasters to:
Get a breakdown of followers per show and easily measure followers across shows. Once a show is selected, you can view the number of net new followers over the last week, month, 60 days, and all time. Navigate to the Trends menu to view a graph of followers over time and the number of net new followers on a specific day or during a specified range.
The new statistics also report the listening habits of Followers and anyone who doesn’t follow your show.
It’s good to see Apple’s podcast analytics offerings expanding. Apple is just one source of listeners, but it’s a big one that, for many shows, is the dominant source of listeners, so having more anonymized data on user behavior should help guide podcasters in their promotional efforts.
Today at the International Association of Privacy Professionals’ Global Privacy Summit, Apple CEO Tim Cook delivered a keynote speech on privacy. The IAPP’s mission is to act as a resource for privacy professionals to help them in their efforts to manage information privacy risks and protect data for their organizations.
Cook’s speech, which was livestreamed on the IAPP’s YouTube channel, began with a recap of Apple’s efforts to protect user privacy, including App Tracking Transparency, alluding to the “A Day in the Life of Your Data” white paper the company published early last year.
Cook told the assembled crowd that Apple supports privacy regulation, including GDPR in the EU and privacy laws in the US. However, Cook also expressed concern about unintended consequences that laws being considered in the US and elsewhere might cause, calling out sideloading proposals in particular. Cook said that although Apple supports competition, alternate app stores and sideloading are not the solution because they would open devices up to apps that sidestep the company’s tracking protections and can expose users introduce malware.
Concluding his remarks, Cook called on tech companies and governments to work together to fashion policies that don’t undermine user privacy. Ending on an optimistic note, Cook told the gathering that although the world is at a pivotal moment for privacy, the end of privacy as we know it is not inevitable.
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