Esther Huybreghts, Co-Founder of Pok Pok

This time, we’re joined by Esther Huybreghts. Esther is the Co-founder and Chief Creative Officer for Pok Pok, producers of the multi-award-winning app, PokPok Playground. Since the app launched in 2021, it’s won an App Store award, an Apple Design award, and many other commendations. Pok Pok was also recently included on TIME’s list of the 100 Most Influential Companies of 2025. Pok Pok is a really special app, and Esther talked about its inception, plans for the future, and staying strong against negative – and sometimes hateful – feedback.

First, Last, Everything is a podcast exploring people’s personal relationships with technology. In each episode, host Jonathan Reed gets to know a guest through three pieces of tech: their first inspiration, their last obsession, and the one that meant everything to them. From some software or a computer to a weird gadget or a first camera. Pretty much anything goes.

In addition, each episode features the ‘Something’ segment, a small dive into the past to talk about a piece of technology that you may not have heard of. Weird, ahead of its time, an abject failure or success, whatever it was, it was certainly… something.

This episode’s links

Get 25% off Pok Pok: https://my.playpokpok.com/checkout?promocode=MACSTORIES25

Snowman Games

Alto’s Odyssey on the App Store and Apple Arcade

Pok Pok Official Site

Pok Pok on the App Store

Pok Pok — Calm Learning Videos for Kids on YouTube

Pok Pok wins an Apple Design Award in 2021

Time’s 100 Most Influential Companies 2025: Pok Pok

Esther’s ‘First’ pick: FUJIFILM Digital Q1

Esther’s ‘Last’ pick: Kobo

Esther’s’ Everything’ pick: Apple iPad Pro on Wikipedia

‘Something’: Builder.ai - “How This A.I. Company Collapsed Amid Silicon Valley’s Biggest Boom” - The New York Times(Gift Article)

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Music: Will LaPorte

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