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An Overview of the New Privacy Controls Coming to Apple’s OSes

Privacy has become a central theme of Apple’s OS updates in recent years, and this WWDC’s announcements were no different. During the opening keynote yesterday, the company introduced new privacy features across its OSes and system apps designed to put users in control of their data and prevent unwanted tracking. As Craig Federighi Apple’s senior vice president of Software Engineering explained in an Apple press release:

Privacy has been central to our work at Apple from the very beginning. Every year, we push ourselves to develop new technology to help users take more control of their data and make informed decisions about whom they share it with. This year’s updates include innovative features that give users deeper insights and more granular control than ever before.

One of Apple’s focuses this year is on email. Hide My Email, which is part of iCloud+, lets users create random email addresses that forward to their main address, allowing them to avoid giving out their primary email address to third parties that may sell it or use it to send unsolicited messages. According to Apple, iCloud+ subscriptions with the new features the company announced will cost the same as they do now for the amount of storage offered with a current iCloud subscription. Another new mail feature is, Mail Privacy Protection, which is built into Apple’s Mail app, and prevents invisible pixel trackers that are used to tell if someone has opened a message and gather other information.

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iOS and iPadOS 15: The MacStories Overview

This morning at Apple’s second fully-remote WWDC keynote address, Craig Federighi introduced iOS and iPadOS 15. This year’s updates include significant improvements to core first-party apps, new controls for maintaining focus, system-wide text and object recognition in images, and much more.

On the iPad-only side of things, Apple has announced a variety of new multitasking interface elements, feature parity with the iPhone’s Home Screen, quick note capturing available at any time in any app, and an overhauled Swift Playgrounds which supports building and shipping complete SwiftUI apps to the App Store.

As usual, developer betas are available today, with final versions scheduled to ship to all users this fall. Let’s take a look at all the details that Apple has in store for us this year.

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iOS and iPadOS 14: The MacStories Review

Even with (unsurprisingly) smaller releases, Apple is pushing forward with bold ideas across all platforms.

How do you prepare a major new version of an operating system that now spans two separate platforms, which will be installed on millions of devices within a few hours of its release, amid a global pandemic? If you’re Apple, the answer is fairly straightforward: you mitigate the crisis by focusing on a narrower set of features, perhaps prioritizing bug fixes and stability improvements, but then you just have to do the work.

In my time as an iOS (then iOS and iPadOS) reviewer, I never thought I’d have to evaluate an OS update with the social and political backdrop of iOS 14. Let’s face it: when the COVID-19 outbreak started fundamentally changing our lives earlier this year, at some point many of us – including yours truly – thought that, among more serious and severe repercussions, our tiny corner of the Internet would see no new phones, OS updates, videogame consoles, or other events over the course of 2020. Or that, at the very least, changes in hardware and software would be so minor, they’d barely register in the grand scheme of things as tech companies and their employees were – rightfully so – adjusting to a new, work-from-home, socially distant life. Yet here we are, over a year after the debut of iOS and iPadOS 13, with brand new versions of both operating systems that were announced, as per tradition, at WWDC a few months ago. Remove all surrounding context, and you wouldn’t guess anything has changed from 2019.

Context is, however, key to understanding Apple’s background and goals with iOS and iPadOS 14, in a couple notable ways.

First, I think it’s safe to assume slowing down to reassess the state of the platform and focus on quality-of-life enhancements and performance gains would have worked out in Apple’s favor regardless of the pandemic. In last year’s review, I noted how the first version of iOS 13.0 launching to the public wasn’t “as polished or stable as the first version of iOS 12”; in a somewhat unpredictable twist of events, managing the iOS 13 release narrative only got more challenging for Apple after launch.

Late in the beta cycle last year, the company announced certain iOS 13 features – including automations in Shortcuts and ETA sharing in Maps – would be delayed until iOS 13.1, originally scheduled for September 30th. Following widespread criticism about bugs, various visual glitches, and stability issues in iOS 13.0, Apple moved up the release of iOS 13.1 and iPadOS (which never saw a proper 13.0 public release) by a week. Despite the release of a substantial .1 update, the company still had to ship two additional patches (13.1.1 and 13.1.2) before the end of September. Before the end of 2019, all while the general public was lamenting the poor state of iOS 13’s performance (just Google “iOS 13 buggy”, and you’ll get the idea), Apple went on to ship a total of eight software updates to iOS 13 (compared to iOS 12’s four updates before the end of 2018). The record pace, plus the mysterious removal of features that were originally announced at WWDC ‘19, suggested something had gone awry in the late stages of iOS 13’s development; it wasn’t long before a report covered Apple’s plans to overhaul its software testing methodology for iOS 14 and 2020. The pandemic may have forced Apple to scale back some functionalities and deeper design changes this year, but it’s likely that a decision had been made long before lockdowns and work-from-home orders.

Second, context is necessary because despite the pandemic and rocky rollout of iOS 13 and its many updates, Apple was still able to infuse iOS and iPadOS 14 with fresh, bold ideas that are tracing a path for both platforms to follow over the next few years.

On the surface, iOS 14 will be widely regarded as the update that brought a redesigned Home Screen and a plethora of useful quality-of-life additions to the iPhone. For the first time since the iPhone’s inception, Apple is moving past the grid of icons and letting users freely place data-rich, customizable widgets on the Home Screen – a major course correction that has opened the floodgates for new categories of utilities on the App Store. In addition to the upgraded Home Screen, iOS 14 also offers welcome improvements to long-standing limitations: phone calls can now come in as unobtrusive banners; Messages borrows some of WhatsApp’s best features and now lets you reply to specific messages as well as mention users; Siri doesn’t take over the entire screen anymore. There are hundreds of smaller additions to the system and built-in apps in iOS 14, which suggests Apple spent a long time trying to understand what wasn’t working and what customers were requesting.

iOS and iPadOS 14 aren’t just reactionary updates to criticisms and feature requests though: upon further examination, both OSes reveal underlying threads that will shape the evolution of Apple’s platforms. With compact UI, the company is revisiting a principle introduced in iOS 7 – clarity and content first – with fresh eyes: the UI is receding and becoming more glanceable, but the elements that are left are as inviting to the touch as ever – quite the departure from Jony Ive’s overly minimalistic, typography-based approach. We see this trend everywhere in iOS 14, from phone calls and Siri to widgets, new toolbar menus, and Picture in Picture. Intents, the existing technology behind SiriKit, Shortcuts, and intelligent Siri suggestions, is also at the center of widget personalization. Intents already was one of Apple’s most important frameworks given its ties to Siri and on-device intelligence; iOS 14 proves we haven’t seen all the possible permutations and applications of Intents yet.

Then, of course, there’s iPad. In iPadOS 14, we see the logical continuation of pointer and trackpad support introduced earlier this year in iPadOS 13.4: now that users can control an iPad without ever touching the screen, Apple is advising third-party developers to move away from iPhone-inspired designs with apps that are truly made for iPad…and somewhat reminiscent of their macOS counterparts. We can see the results of this initiative in modernized system apps that take advantage of the iPad’s display with a sidebar, multiple columns, and deeper trackpad integration – new options that every iPad app developer could (and, according to Apple, should) consider going forward. Although some of the iPad’s oft-mentioned ongoing struggles remain unaddressed in iPadOS 14 (see: multitasking and window management), Apple is embracing the iPad’s nature as a modular computer this year, and they feel comfortable leaning into lessons learned with the Mac decades ago.

The context of 2020 is what makes iOS and iPadOS 14 so fascinating and, to a certain extent, fun to review. On one hand, we have two major OS updates that may or may not have been impacted by the global pandemic in their focus on fewer groundbreaking additions and more consistent improvements across built-in apps; on the other, just like any other year, we have a suite of overarching themes and potential implications to dissect.

But for all those users still pausing over that ‘Install’ button, pondering whether updating their most important communication and work-from-home devices is worth it, there’s only one consideration that matters:

Will this go any better than last year?

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    iOS and iPadOS 13: The MacStories Review

    Following years of a judicious union between platforms, it’s time for iPad to embark on its own journey.

    In looking back at major iOS releases from the recent past, it’s easy to see how building and positioning these annual updates has become a careful balancing act for Apple.

    In last year’s iOS 12, we saw the company focus on improving performance, providing users with tools to understand their device usage habits, and adapting Workflow to the modern era of Siri and proactive suggestions. The strategy was largely successful: iOS 12 was regarded as Apple’s most reliable iOS release of late – a reputation that has resulted in a 90% adoption rate a year later; and the Shortcuts app – the highlight of last year from a user feature perspective – is becoming a built-in (and thus more powerful) app in iOS 13.

    For all that Apple accomplished in iOS 12, however, some areas of the experience inevitably had to be put on the back-burner. Besides improvements to Reminders and Files, iOS 12 lacked a long-awaited dark mode (which was rolled out on macOS instead) as well as more substantial tweaks to the ever-evolving iOS 7 design language; chief among iOS 12’s absentee list, of course, was iPad. Even though Apple had trained users to expect major additions to the tablet platform on a biennial schedule (see iOS 9 and iOS 11), the lack of meaningful iPad features in iOS 12 spurred a contentious discussion when it became apparent that new iPad Pro hardware was so far ahead of its software, it legitimized asking whether investing in that hardware was even worth it.

    The annual debate that surrounds which features make it into each major iOS release is symptomatic of a complicated truth: iOS isn’t just the operating system that runs on iPhones anymore, and these annual releases are more than a mere collection of updated apps. iOS is the platform for an ecosystem of devices – from our wrists and speakers to cars and TV sets – and its changes have repercussions that ripple far beyond an updated Reminders app or a new icon set.

    This, of course, has been the case for a few years at this point, but the nature of iOS as an all-encompassing platform has never been as evident as it is today in iOS 13. For the first time since I started reviewing Apple’s annual iOS updates, it feels like the company is now keenly aware that a new iOS version has to cover an array of themes that can’t be pushed back for scheduling reasons. A single area of attention isn’t enough anymore – not for the Apple of 2019 as an economic, political, and social force, and not for iOS, the engine powering devices that aren’t just screens for apps, but bona fide lifestyle computers.

    As a result, there’s something for everyone in iOS 13 and all the recurring themes of Tim Cook’s Apple are touched upon this time around. iOS 13 improves Face ID recognition and promises improvements to app download sizes and performance. Apple is sending strong signals on its commitment to privacy as a feature with a new sign-in framework for apps and enhancements to location tracking controls and HomeKit cameras. iOS’ design language is getting its biggest update in years with dark mode, new tools for developers to express colors and embed glyphs in their user interfaces, updated context menus, and redesigns aimed at facilitating one-handed interactions. We have notable improvements to built-in apps, including the rebuilt Reminders and Health, an overhauled Files app, and hundreds of quality-of-life tweaks that, in big and small ways, make iOS more capable and efficient.

    No stone is left unturned in iOS 13 – and that includes iPad too.

    The iPad experience has always been largely consistent with the iPhone – particularly since Apple unified core iOS interactions around a screen without a Home button – but also distinct from it. iOS 13 makes this distinction official by splitting itself in a second branch called iPadOS, which uses iOS as the foundation but is specifically optimized and designed for iPad.

    It was clear when the new iPad Pro launched in late 2018 that it told only one part of a bigger story about the role of the tablet in Apple’s modern ecosystem. With iPadOS, Apple is ready to tell that full story: while the iPad has always been an extension of iOS, sharing key similarities with the iPhone hardware and software, it’s been evolving – arguably, a bit too slowly – into a different breed of computer that is fundamentally distinct from a phone.

    We’ve been able to observe this divergence starting in iOS 9 with Split View multitasking and Apple Pencil, and the transition continued with iOS 11 and its drag and drop-infused environment. It was only natural (and well-deserved) for the iPad to begin advancing in a parallel direction to iOS – informed and inspired by it, but also capable of growing on its own and tackling problems that an iPhone doesn’t have to solve.

    From this standpoint, there are two sides to iOS 13: on one hand, an underlying tide that raises all platforms, featuring a distillation of themes Apple comes back to on an annual basis; on the other, a fork in the road, opening a new path for the iPad’s next decade. And against this backdrop, a single question looms large:

    Can Apple balance both?

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      iOS 13: The MacStories Overview

      iOS 13 is the latest major version of Apple’s mobile software platform, unveiled earlier today during the company’s WWDC keynote. Contrasting with last year’s iOS 12, which focused largely on performance improvements and brought fewer new features than usual, iOS 13 promises to continue the theme of strong performance while also adding a wide array of enhancements across the board. From a systemwide dark mode, updates to Shortcuts, a long-awaited redesign for Reminders, enhancements to an unprecedented number of system apps, and much more, there is a lot to take in here.

      What’s not included in iOS 13 is iPad-specific updates, but that’s because Apple has split off the iPad’s version of iOS into its own dedicated software platform: iPadOS, which you can read our complete overview of here.

      As for iOS 13, despite not including the variety of iPad improvements Apple has built, it remains a substantial release meant to take the mobile computing experience to a whole new level. Let’s dive in.

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      iOS 12: The MacStories Review

      After years of unabated visual and functional changes, iOS 12 is Apple’s opportunity to regroup and reassess the foundation before the next big step – with one notable exception.

      We left last year’s iOS 11 update with a palpable tension between two platforms.

      On one hand, following a year of minor changes to the iPad and a hardware refresh that came in later than some expected, Apple once again devoted plenty of attention to reimagining the tablet’s role in the world of modern computing. iPad updates in iOS 11, despite having their fair share of critics, largely did not disappoint. On the other hand, the iPhone – by and large still Apple’s crown jewel – had to play second fiddle to a platform that was more in need of a strong, coherent message. And so despite blessing the iPhone with the same features of its larger multitouch cousin (at least most of them), Apple seemed content ceding the smartphone’s spotlight to the iPad. There was a healthy array of new functionalities for both, but iOS 11’s “Monumental leap for iPad” tagline pretty much told the whole story.

      iOS 12, available today for the same range of devices that supported iOS 11, feels like a reaction to changes that have occurred around Apple and consumer technology over the past year.

      While iOS 11 may go down in Apple software history as the touchstone of the iPad’s maturity, it will also be remembered as one of the company’s most taxing releases for its users. You don’t have to look far into the iOS 11 cycle for headlines lamenting its poor stability on older hardware, plethora of design inconsistencies (which were noted time and time again), and general sense of sluggishness – issues that may have contributed to a slower adoption rate than 2016’s iOS 10.

      There were debacles in Apple’s PR and marketing approach as well: performance problems with battery and power management were handled poorly during a key time of the year, culminating with a year-long discounted battery replacement program and a somewhat rushed battery-related addition to iOS’ Settings. Then, of course, there was the much derided iPhone X ad clearly showing one of the many reported iOS bugs on TV, which had to be fixed with an updated commercial before the actual software was fixed. No matter how you slice it, it’s been a rough few months for Apple in the realm of public perception of its software.

      At the same time, toward the beginning of 2018, technology observers witnessed the rise of Time Well Spent – an organization and, perhaps more broadly, a public movement demanding that tech companies prioritize enabling healthier relationships with mobile devices. The principles underlying Time Well Spent, from battling smartphone addiction and notification overload to including superior parental controls in mobile OSes, may have originated as a natural consequence of breakneck technological progress; as some argue, they may also be a byproduct of global socioeconomic and political events. Time Well Spent’s ideas found fertile soil in Silicon Valley: earlier this year, Facebook made key changes to its news feed to improve how users spend time on the social network; Apple made a rare commitment to better parental features in a future version of iOS; Google went all out and turned digital well-being into a suite of system features for Android.

      It’s important to understand the context in which iOS 12 is launching today, for events of the past year may have directly shaped Apple’s vision for this update.

      With iOS 12, Apple wants to rectify iOS’ performance woes, proving to their customers that iOS updates should never induce digital regret. Perhaps more notably though, iOS 12 doesn’t have a single consumer feature that encapsulates this release – like Messages might have been for iOS 10 or the iPad for iOS 11. Instead, iOS 12 is a constellation of enhancements revolving around the overarching theme of time. Apple in 2018 needs more time for whatever the next big step of iOS may be; they want iOS users to understand how much time they’re spending on their devices; and they want to help users spend less time managing certain system features. Also, funnily enough, saving time is at the core (and in the very name) of iOS 12’s most exciting new feature: Shortcuts.

      iOS 12 isn’t Apple’s Snow Leopard release: its system changes and updated apps wouldn’t justify a “No New Features” slide. However, for the first time in years, it feels as if the company is happy to let its foot off the gas a little and listen to users more.

      Will the plan work?

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        iOS 12 Beta: Our Favorite Tidbits and Hidden Features (So Far)

        Apple released the first public beta of iOS 12 today, allowing non-developer testers to check out the new features and improvements in the next major version of iOS, set to be released sometime in the fall. While it’s always good practice to avoid installing a beta OS on your primary devices, the public beta seed typically ensures a minimum level of stability and functionality that isn’t always guaranteed with the first developer builds seeded at WWDC. If you’re interested in installing the public beta of iOS 12, you can find more details here.

        We covered the big themes of iOS 12 and its most important functionalities in our original overview earlier this month. In this article, I want to focus on something different: showcasing my favorite small features and tidbits that I’ve come across in iOS 12 since installing the beta on both my iPhone X and iPad Pro a few weeks ago. While these features may change (or be removed altogether) between today and iOS 12’s final public release, they should give you an idea of the nice and hidden details you can expect from the latest iOS 12 beta. Let’s take a look.

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        Bear 1.4 Brings Tag and Note Autocomplete, True Black Theme for iPhone X, and More

        As I noted last month in my iPad Diaries column, I’ve started using Bear in addition to Apple Notes to research articles in Markdown and later convert them to drafts in Ulysses. I was impressed with Shiny Frog’s work on iOS 11 and how they brought advanced drag and drop to Bear, but I’m even more positively surprised by the improvements to tagging they released today as part of Bear’s 1.4 update.

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        Apple Releases iOS 11.2 with Apple Pay for iMessage, Fix for Notification Bug, and More

        Today in an unusual weekend launch, Apple released iOS 11.2 to the public. The hallmark feature for US users is Apple Pay for iMessage, but that service reportedly won’t go live until at least Monday. The reason the update launched today is that current versions of iOS contains a bug that may crash springboard on December 2nd – as users all over the world are now discovering – and 11.2 contains the fix for that bug.

        Apple has published a support article where they urge users encountering the issue to follow steps to disable notifications in order to stop the crashes, then update to iOS 11.2 before turning notifications back on.

        Besides the bug fix, iOS 11.2 includes the aforementioned Apple Pay for iMessage for US users, new wallpaper options for iPhone X users, and a handful of other minor improvements.

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