As noted by MacRumors earlier today, Apple appears to be testing a new browser-based notification system for iCloud.com. Judging from the screenshot that clearly shows a testing environment being accidentally brought to a user’s attention, the system appears to be similar in terms of design to what Apple introduced with iOS 5 last year.

While it’s not clear whether Apple may be planning to revamp iCloud.com completely to include notifications or if today’s spotted banner is the sign of something else, with WWDC ’12 approaching I thought it might be interesting to run down some possible implementations.

iCloud.com is an option, and not a central part of the experience Apple is envisioning with iCloud and devices going forward. Mobile devices and computers are integrated with iCloud in a way that iCloud itself becomes the operating system. The browser-based, neatly-designed iCloud.com is a way to access some of iCloud’s content through the open web (as long as you have a modern browser). While not fundamental to the experience, I believe there are some additions Apple could make to improve iCloud.com and turn it into a viable substitute to native iCloud interfaces. Specifically, web notifications could play very well in various scenarios.

iMessage on the web: The first beta of Messages for OS X left many disappointed, and an iMessage web app could obviate the need of a unified iChat/iMessage desktop app, while providing a great solution for browser notifications.

Email and calendar alerts: An obvious one, yet a possibly great system to receive notifications while browsing other sections of iCloud.com.

App-free notifications: Assuming Apple is really testing notifications for iCloud.com, I’d be interested in knowing whether their idea is to display notifications exclusively on iCloud.com while open. In fact, while I always forget to visit iCloud.com on my Mac, a notification system for (not from) iCloud.com would be perfect to remind me to visit and use the web app. I don’t think this is going to happen, as I see such system being more a way to simply display alerts inside iCloud.com.

Jump-to-section: And if such system is being built to notify users of changes while on iCloud.com, I would expect to be able to click on a notification, and have iCloud automatically open the associated section of the site.

Document changes: Right now, we don’t know why Apple is building a notification system for iCloud.com. We don’t even know whether the “leaked” banner could be linked to a future public feature, or an internal use-only functionality. However, it would be nice if a notification system for iCloud.com could inform users of changes to documents stored on iCloud.com. This plays well with the next point…

Sharing and collaborative features: Apple is discontinuing iWork.com, and the company hasn’t announced any plans for a possible revamped sharing system for documents. iCloud.com notifications could inform users of changes to a document edited by someone else, and they wouldn’t necessarily require a web-based editing interface to go with (though a Google Docs-like solution for iCloud users would be an amazing addition to my workflow).

Find My iPhone and Find My Friends: Notifications could tell users about a found device, or a family member nearby, though I assume those would only be a nice extra compared to the functionality already enabled in the respective native apps.

Game Center: Apple’s social gaming service is getting a dedicated app with Mountain Lion, but for the sake of options, iCloud.com could gain a web counterpart — with notifications to stay on top of friend requests and more.

Twitter: on iOS 5, users can configure their Twitter accounts at a system level to tweet and log into other apps. On Mountain Lion, desktop users will enjoy support for Twitter notifications directly into Notification Center. It would be nice if everyone else got nice little banners for Twitter replies and DMs on iCloud.com — clicking on them could take you directly to Twitter’s website, and it would offer a way to stay on top of Twitter even when using iCloud.com.

Presence: I have written about this idea in my iOS 6 wish list. If Apple is extending notifications to iCloud.com, the issue of notification overload could potentially increase again. Regardless of what kind of notifications for iCloud.com Apple is working on, there should be a way for iCloud to understand whether you are actively using an iPhone, iPad, Mac, or web browser.

Wildcard: App updates: This is my wildcard, and I do hope Apple will consider such functionality someday. Right now, I use AppShopper to get notifications for updates to the apps I already own. With complete access to my purchase history and iTunes on the desktop, Apple could easily notify my iCloud account of updates available on the App Store, and provide an easy way to click through and start a download.

Once again when it comes to iCloud, I’m just speculating on the direction Apple may be taking with its cloud service, admittedly the most promising platform the company is building for the next decade. Having thrown my two cents at this other side of the discussion, I look forward to seeing whether today’s alleged notification system will materialize in a finished product on June 11.

Earlier today Evernote, note-taking/clipping/memory service that comes with a variety of web, desktop and mobile apps, has announced a new standalone product after Peek: Clearly. Available as a Chrome extension for now, but coming soon to other browsers, Clearly allows users to enjoy a distraction-free reading environment on the web so that articles, like this one, will be displayed as just text and images without other graphical elements, ads, or page breaks. Conceptually similar to Instapaper, Readability and other tools that aim at making reading on the web more elegant and clutter-free, Clearly is integrated with Evernote’s existing platform in that, once activated, a sidebar on the left will appear containing a button to forward an article directly to your Evernote inbox. The article will appear in Evernote as it looks in Clearly: just text and images.

Clearly is nothing new if you’re used to Instapaper or Read It Later, but it makes sense from Evernote’s perspective as it’s integrated in the browser and it makes clipping, ultimately one of Evernote’s main features, easier and nicer. Clearly even comes with three different font options and sizes, capability of turning multi-page articles into single-page ones, a Print button and settings to customize its themes and appearance. The overlay opened by the extension can be closed at any time (even with a keyboard shortcut) and the animations are fairly smooth in the latest Chrome stable build.

With Clearly, you now have two Evernote buttons for your browser bar. Our Web Clipper will help you capture anything you see online and Clearly will give you a clean reading experience. We hope you like it. We plan on bringing Clearly to more platforms and more languages soon. Let us know what you think.

In the past months, Evernote has been revamping its set of tools and apps, giving a completely new interface to its Mac and iOS clients, more features to the web app, and enhancing the Android client with Skitch functionalities after the acquisition of the service, which will soon be integrated in Evernote for iOS as well. You can download Clearly from the Chrome Web Store here. (more…)

In the past months, Google has released a series of updates to improve the overall experience of the Gmail mobile web app, which works on iOS devices such as the iPhone and iPad, as well as other smartphones and tablets. Google made the mobile web app more accessible and usable with notifications, undo bar, Retina graphics and “pull to refresh”, and today they’ve announced another update that brings Preferences and multiple sign-in to the service when viewed from mobile devices.

Multiple sign-in has been around in the Gmail desktop website for quite some time, and it’s a useful shortcut to quickly switch between multiple Google accounts (and thus Gmail inboxes or Google+ profiles). Starting today, a new sign-in button will appear at the bottom of the iOS web app, allowing you to jump to another account, which will automatically load its Gmail inbox. The feature is already live in Mobile Safari (tested on an iPhone 4 running the latest iOS 5 beta).

Furthermore, Google is now allowing users to set Preferences directly from the mobile web app. The company is highlighting the possibility to create a mobile-only signature, so your friends will associate typos to a smartphone’s keyboard. Also, the Preferences come with vacation auto-responder settings, and a few more options.

We know that autocorrect and other mobile spell-checks can be frustrating as you are typing on the go. Let your friends know that you are responding via your mobile phone so that they understand why you might have sent a message that you are meeting for “monitors” and not “mojitos”. It’s an easy way to make them understand why your message might be short or have a few typos. To create a mobile signature, from the menu view, press the new settings icon, choose your signature, and then check the box that tells us you want to activate it. If you ever want to disable the mobile signature, you can uncheck the box and we will use your desktop signature instead.

Google notes that each Gmail account can have a separate bookmark. On iOS devices, you can save a Gmail shortcut to the Home screen by tapping on the Action icon in Mobile Safari, and then Add to Home Screen (Gmail’s webclip icon has been optimized for the Retina Display as well).

Last night, Apple launched a first developer beta of iCloud.com, a set of web apps based on the iCloud functionality originally introduced in iOS 5 beta that mimic the appearance of Apple’s Lion desktop apps like Address Book and iCal, or the Mail app for iPad. The new web apps, seen as replacements for MobileMe’s existing web offerings, have been completely rewritten to take advantage of iCloud’s faster and invisible sync of content between devices, and they also include a new web-based version of iWork that, however, isn’t live yet. Screenshots (and videos) of the iCloud web apps have surfaced online and partially on Apple’s website too; early screenshots of the login page had been leaked ahead of the WWDC in June.

The iCloud web apps provide an alternative to their iOS and OS X counterparts — being entirely web-based, they can come in handy “if you happen to be away from home without your computer or one of your iOS devices” so that “you can access your mail, contacts, and calendar — ad-free — from any computer at icloud.com”. (more…)

According to click data analyzed by URL shortening and analytics service bit.ly, the iPad ultimately differs from other platforms in the way it’s used throughout the day. The discovery is unsurprising as Apple has been heavily touting the iPad as a new category of device aimed at doing things better than regular smartphones and computers (which Apple also happens to sell), but it’s interesting to see these usage patterns confirmed and visualized by a service that’s undoubtedly the most used when it comes to shortening and sharing links on the web.

Bit.ly analyzed links clicked from Linux, Windows and OS X machines, as well as BlackBerry, iOS and Android phones, and the iPad. Then, they compared the click data against the time of the day, the day of the week and the country to build a graph that summarizes usage patterns for the most common devices that access bit.ly links every day. The results for computers and smartphones don’t surprise: people start using PCs and smartphones as they wake up, usage slightly increases through the workday, and slows down as the evening approaches and users are far more likely to consume other content. That kind of content consumed in the late hours of the day happens to be represented by the iPad which, unlike other platforms, sees a slower approach throughout the day but a higher peak in the evening as people come back from work. In weekend days, iPad usage in the morning and afternoon is slightly higher than the rest of the week.

The iPad’s usage pattern is drastically different. Usage dips after breakfast, remains low during traditional working hours and does not peak until much later in the evening. During the weekends iPad usage between 8 a.m. and 3 p.m. is higher than it is during the week at those same hours. No other device sees a heavy increase of use during the weekends, showing that the iPad is used as an entertainment device and differs from both smartphones and browsers.

Bit.ly also notes how Facebook and YouTube are still the most accessed websites from users, and that in spite of “official” availability in 39 countries, they registered iPad data from 203 countries. The iPad is different from other devices, and it’s being used by consumers in new different ways that are causing these unprecedented usage patterns. For instance, people are more likely to come back from work and relax on the couch with an iPad reading news or a book, rather than sitting at their desk using a PC again. Or, they might want to enjoy a game with their kids, or read a book to them before they go to sleep. Check out the full report at ReadWriteWeb for the complete stats.

Two days ago Google launched Google+, the company’s latest effort to get into the social networking space and build a platform to share content and connect people. For those who missed the coverage (you can find some detailed reports here and here), here’s the gist of Plus: it’s a social network connected to your Google account that looks a lot like Facebook but it’s got a cleaner design and a set of different “apps” tied together by the Plus brand. What does it mean for consumers? It means that whilst Circles, Huddle, Hangouts and Sparks could be seen as separate services and concepts, they’re in fact sections of the entire Google+ website. Yesterday, Google started allowing people to send invites to other users, which resulted in a massive explosion of invite requests on Twitter and thousands of new sign-ups. After a few hours, Google was forced to close invites due to “insane demand” and promise more coming in the next few weeks as the service scales to accomodate new users and more content.

Google+ has a strong mobile counterpart, too. As the service aims at empowering Google users to share and connect at any time from anywhere, Google built native apps for Android and iOS devices to let users enjoy the Google+ experience on the go, and upload media such as photos and videos shot with their phones. Furthermore, the mobile apps get access to Huddle, a group messaging feature built into Google+ that some are already eyeing as Google’s response to iMessage, only it works on both iOS and Android. However, the official iPhone app is not available yet, and Google says it’s “coming soon”. In the meantime though, users can try a mobile optimized web app, which relies on Google’s recent mobile UI changes to lay out a unified interface to access Google+ and switch between various Google services.

Last night, I signed up for Google+ and played around with the website. Today, I decided to take a look at the mobile web app which, surprisingly enough, might just be the nicest thing Google has ever done on iOS’ Mobile Safari. (more…)

Watchlater is an iPad app I reviewed back in March that, similarly to how Instapaper enables you to save articles from the web for later, allows you to organize videos you don’t have time to watch right away into a convenient interface that groups videos in folders and also lets you cache them for offline watching. With the installation of a browser bookmarklet, Watchlater could grab any video from sources like Vimeo and Youtube, send it off to the iPad client, and allow you to watch content later without re-opening the web browser. Again, the concept is very similar to Instapaper, only it works with videos instead of text.

The first version of Watchlater, however, had some issues the developers needed to iron out: for instance, YouTube videos couldn’t be cached and the app was forced to play them back in a browser window through an embedded web view; on the other hand, the bookmarklet didn’t play nice with embedded videos in web pages, forcing you to save them by visiting the original Vimeo or YouTube page. Formally introduced today after months of App Store availability, the new version of Watchlater tries to fix the issues reported in the first version and adds a more powerful bookmarklet to make saving videos from the web easier and faster. The app still can’t cache YouTube videos, but the bookmarklet has been rewritten to be more reliable and capable of catching any video — whether it’s embedded in an article or available in its direct URL, the bookmarklet can grab it and display a sidebar to add it to one of your folders. A new “express” option in the sidebar also brings an option to quickly save videos without confirmation — this is very nice in the way it displays an unobtrusive notification à la Instapaper for saved videos, and it’s something we’ve been asking since the first version of Watchlater we tested. In the iPad app, the developers added a redesigned cache button, a download queue, as well as the possibility to delete videos within the app without opening the Watchlater website. Videos now launch by default in a more elegant view that strips all the unnecessary clutter around them and gets rid of the original web page (try it with a YouTube video). More importantly, users can now add videos thanks to smart URL recognition from the system clipboard — meaning you won’t have to necessarily use the bookmarklet on the iPad as long as you’re launching the app with a link copied from YouTube, Vimeo, or other video providers.

All in all, Watchlater is a great way to manage videos found on the web, and it keeps getting better on each release with updates to the website, bookmarklet and iPad app. You can download Watchlater at $2.99 from the App Store.