Posts tagged with "tim cook"

‘We Change Every Day’

Fast Company published a great interview with Tim Cook earlier this week. I liked the sections on life at Apple after Steve Jobs, initial response to the Apple Watch, and remembering to keep core values intact. And especially this bit:

Are there any fundamental ways in which you are letting go of parts of Steve’s legacy?

We change every day. We changed every day when he was here, and we’ve been changing every day since he’s not been here. But the core, the values in the core remain the same as they were in ’98, as they were in ’05, as they were in ’10. I don’t think the values should change. But everything else can change.

Yes, there will be things where we say something and two years later we’ll feel totally different. Actually, there may be things we say that we may feel totally different about in a week. We’re okay with that. Actually, we think it’s good that we have the courage to admit it.


Tim Cook: I’m Proud to be Gay

Tim Cook, in an op-ed for Bloomberg Businessweek:

Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day. It’s made me more empathetic, which has led to a richer life. It’s been tough and uncomfortable at times, but it has given me the confidence to be myself, to follow my own path, and to rise above adversity and bigotry. It’s also given me the skin of a rhinoceros, which comes in handy when you’re the CEO of Apple.

A powerful and courageous message from Tim Cook. At the very least, take a few minutes out of your day and read Cook's entire op-ed.

So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.


Businessweek’s Profile on Tim Cook’s Apple

There are a few interesting tidbits about Tim Cook and the Apple Watch in Businessweek's profile from last week, including this one:

The watch team included hundreds of engineers, designers, and marketing people and was the kind of cross-company interdisciplinary team now common under Cook. Apple, which has more than 1,000 chip designers, built the new S1 processor that powers the watch. Metallurgists responsible for the casing for Macs and iPhones devised a stronger gold alloy for the premium model of the watch, and Apple’s algorithm scientists studied how to improve the accuracy of the watch’s heart rate sensor.


Tim Cook at D11: The Full Video

In last night's interview, Tim Cook didn't reveal new Apple products or hint at new software features specifically (not a surprise), but he did share his thoughts on the "grand vision" for TV, opening up iOS APIs to third-parties, and letting Jony Ive contribute to the next version of iOS. I am watching this today.


Tim Cook at D11

Apple CEO Tim Cook will be joining Walt Mossberg and Kara Swisher tonight for D11's opening session at the Terranea Resort in Rancho Palos Verdes, California. The Wall Street Journal's D: All Things Digital conference begins today on May 28th and ends on May 30th, inviting on stage several industry tech titans such as Dick Costolo of Twitter and Elon Musk of Tesla to discuss the impact of today's technology and what's in store for the future.

Tim Cook, having spoken at D10, has stayed the course at Apple by introducing a brand new iPhone, a more powerful iPad, and the incredibly successful iPad mini. New, industry changing Macs were also introduced in the form of the MacBook Pro with Retina display and nearly razor thin iMacs. But he's also been hard at work pushing Apple in new directions, switching up assumed product release dates and hinting at new opportunities, suggesting new product lines during fiscal conference calls. Although Apple had an incredible 2nd fiscal quarter for 2013, publications like the Wall Street Journal have tried to rewrite the narrative, suggesting that demand for Apple products is falling in the face of strong competition and that innovation is stale due to the lack of new products. Rumor has it, however, that the company is remaining steadfast and focused on bringing to light a new look and feel for their flagship operating system, iOS, re-imaging the appearance of a core interface that's been a mainstay on the iPhone since 2007.

Much of the interest around new product lines and iOS' expected rethinking has been driven by Tim Cook's management switch up that occurred last October, where Senior Vice President of iOS Software Scott Forstall and Senior Vice President of Retail were let go as Jonathan Ive stepped in to oversee Human Interface design across the company. Bob Mansfield, instead of retiring, was promoted to Senior Vice President of Technologies while Craig Federighi would take the helm of Senior Vice President of Software Engineering. It was an unexpected simplifying of Apple's core management structure, the conclusion of which likely awaits at WWDC's opening Keynote on June 10th.

Then there's Apple's doubling of the capital return program, as well recent Senate hearings, where Tim Cook has defended Apple's tax policies concerning the large amounts of cash Apple keeps in safe havens overseas.

With these events in mind, tonight's D11 should bring forward Tim Cook's perspective on the current condition of Apple and where it's headed. At D10, Tim Cook was asked about his relationship with Steve Jobs, what that meant to him, and figuring out who he was as a person. This time, we should expect a lot of talk focusing on his vision, how he's reigning in the company as his own, and how he views the competition as it currently stands.

All Things D will not have a live stream of the event, so we'll be following along with others in attendance. Be sure to check out: EngadgetThe Verge, and MacRumors for extensive coverage.

Tim Cook To Speak at D11 Conference

Kara Swisher and Walt Mossberg, announcing Tim Cook as a speaker for D11:

There’s lots to talk about, from the explosive growth of the mobile market to intense competition from a range of rivals, most especially Google’s Android, as well as innovative offerings from Korea’s Samsung. It will also be interesting to talk about the changes at Apple under Cook’s leadership, who took over from the late co-founder and industry legend Steve Jobs, as well inquiring about what new products are in the pipeline and how the company is faring in an increasingly high-pressure market.

D11 will take place in Rancho Palos Verdes, California, on May 28-30, 2013. Cook joins a list of speakers that includes Twitter CEO Dick Costolo, Facebook's Sheryl Sandberg, and Google's Sundar Pichai.

Last year, Tim Cook spoke at D10 and covered topics such as Apple's growth, leading the company without Jobs, and the post-PC era. Here's our recap from last year's interview, and here's the full video.


Tim Cook Speaks With Businessweek In A Wide-Ranging Interview

Tim Cook Speaks With Businessweek In A Wide-Ranging Interview

Josh Tyrangiel of Bloomberg's Businessweek has a terrific and in-depth interview with Apple CEO Tim Cook. In it, Cook is asked a whole swathe of questions from transparency, to the recent executive changes, Apple's competition, US manufacturing and a lot more. The whole article is available online and in the latest edition of Businessweek. NBC will also air an interview with Tim Cook today on it's Rock Center program at 10pm/9c in the US.

Talking of Apple Maps, Cook is asked whether Apple took on an approach of doing something for strategic company purposes, rather than something that would make the product better. Cook rebuffs this suggestion and suggests that they wanted to enable certain features such as directions and voice integration and set upon accomplishing them.

 We set on a course some years ago and began to do that. So it wasn’t a matter of saying, “Strategically it’s important that we not work with company X.” We set out to give the customer something to provide a better experience. And the truth is it didn’t live up to our expectations. We screwed up.

Asked about manufacturing and whether Apple might bring back some manufacturing efforts back to the US, Cook responds that they will begin to do so in 2013 for certain Mac products. It lines up with recent reports of the new iMacs arriving with "Assembled in USA" engravings. You can also see an excerpt of the Rock Center interview here in which he discusses this transition back to the US.

And next year we are going to bring some production to the U.S. on the Mac. We’ve been working on this for a long time, and we were getting closer to it. It will happen in 2013. We’re really proud of it. We could have quickly maybe done just assembly, but it’s broader because we wanted to do something more substantial. So we’ll literally invest over $100 million. This doesn’t mean that Apple will do it ourselves, but we’ll be working with people, and we’ll be investing our money

These are just a few snippets of the interview, be sure to read the entire interview over at Bloomberg Businessweek, it's a must read.


Tim Cook Writes Open Letter To Customers, Apologizes For Maps ‘Frustration’

Apple has just posted on its website a letter from Tim Cook to Apple's customers, apologizing for not delivering the best experience with its new iOS 6 Maps. In the letter, prominently link to from the front page of,  Cook describes how Apple "strives" to make products the "deliver the best experience possible", but that the new Maps app has fallen short of this standard, frustrating millions of customers.

He re-emphasises the previous Apple statement on Maps, by saying that as time goes on and more people use Maps (there have already been nearly half a billion location searches), that the Maps app will get better. But in the mean time, Cook suggests that users try alternative map apps, and actually names some third-party apps available in the App Store such as "Bing, MapQuest and Waze" or alternatively to use "use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app". Whilst that is certainly far from ideal, it's quite extraordinary to see Cook actively name and recommend third party mapping solutions.

Cook explains that since they first shipped the original iPhone, they've been wanting to add new features such as "turn-by-turn directions, voice integration, Flyover and vector-based maps". Cook claims that they had to create a new version "from the ground-up" to achieve these - there is no mention of Google's role in the letter.

Tim Cook's full letter to customers:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

Tim Cook at D10 [Updated with Highlights and Storify Recap]

A dapper Tim Cook will be sitting down with Walt Mossberg and Kara Swisher this evening in Racho Palos Verdes, California, where AllThingsDigital's D10 Conference will be held for the next three days as tech industry heavyweights are invited to speak and demo new products. Since last August, Tim Cook has continued to drive Apple's success with new product launches of the iPhone 4S and the iPad 3. Apple has given stock dividends, joined the Fair Labor Association, and has reported its best quarter ever since Cook was promoted to CEO. We expect most of tonight's interview to focus on his tenure at Apple, what's in the company's future, and how Cook views the tech industry and the pace of innovation that's currently happening.

All Things Digital has made available an iPhone/Android app so readers can stay updated on upcoming events and interviews during the conference. Livestreams will be made available for certain speakers, and Twitter users can follow the conversation around D10 through the hashtag #atd10. A livestream for Tim Cook's talk will not be available, but there should be a recorded session available by Wednesday.

As the conversation with Tim Cook gets underway, we'll be highlighting some of the key takeaways and sharing thoughts and opinions from around the web that occur as a result of what Tim Cook says or doesn't say. We're looking forward to the interview, and hope you'll tune in with us at 9:00 EST as we quietly follow along with the live transcripts.

Update 9:23: Tim Cook is on stage! We'll be posting highlights past the break.

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