When Apple introduced iOS 6 to the world at this year’s WWDC, one of the most talked about moves was Apple’s decision to step away from their partnership with Google Maps and create their own maps app. In many respects, it wasn’t too surprising given the increasingly strenuous relationship between Apple and Google in the years since the iPhone launched and Google became a competitor with Android, but in recent weeks it was also revealed that YouTube will also no longer be included as a pre-installed app from iOS 6. That leaves Google Search as the only remaining Google service to be integrated into iOS. Yet whilst Apple has been severing its relationship with Google, it has been courting numerous other service providers and integrating them into iOS over the past few years.
Curious to visualise this information, I made a list of every notable service that has been integrated with iOS (and when) and then created the above graphic (click on it to view a larger version). When I had compiled the list, it was pretty compelling (and longer than I had realised), but I think the graphic takes it to the next level and really tells a story about iOS and Apple’s relationship with other services.
With an official announcement on the Twitter Google Group, head of platform and API at Twitter Ryan Sarver has told developers to stop building third-party Twitter clients that “mimic or reproduce the mainstream Twitter consumer client experience”. Basically: no more unofficial Twitter apps that look just like the official iOS, Mac, Android or BlackBerry apps and don’t add any value to the experience. Instead, focus on different areas of the whole Twitter experience. Uh oh.
The move is quickly causing a reaction among developers on Twitter that didn’t expect such a response from the company. Basically, although in a subtle way, they’re telling everyone to stop wasting time trying to emulate the official Twitter apps because 90% of users are already using Twitter through the officially provided tools. On top of that, though, it’s not only a matter of choice: it seems like Twitter is really going to force developers to stop building apps by “holding you to high standards to ensure you do not violate users’ privacy, that you provide consistency in the user experience, and that you rigorously adhere to all areas of our Terms of Service”. Some key parts from the announcement:
With more people joining Twitter and accessing the service in multiple ways, a consistent user experience is more crucial than ever. As we talked about last April, this was our motivation for buying Tweetie and developing our own official iPhone app. It is the reason why we have developed official apps for the Mac, iPad, Android and Windows Phone, and worked with RIM on their Twitter for Blackberry app. As a result, the top five ways that people access Twitter are official Twitter apps.
Developers have told us that they’d like more guidance from us about the best opportunities to build on Twitter. More specifically, developers ask us if they should build client apps that mimic or reproduce the mainstream Twitter consumer client experience. The answer is no.
As we point out above, we need to move to a less fragmented world, where every user can experience Twitter in a consistent way.
ActiveSAN, the product that was being teased over the past few days has finally been announced as third party replacement for Apple’s Xserve which was discontinued in January.
The product, called ActiveSAN is rack-mountable unit, runs on the Linux operating system with metadata controllers and the ‘Quantum StorNext SAN file system’. It’s hardware uses the Active Storage product design, runs on the Intel Nehalem server platform and is Xsan compatible.
No definite word on whether it is officially endorsed by Apple yet.
Jump the break for a video introduction by the company and additional details as they come.