Apple has once again launched a ‘Back to School’ promotion ahead of the start of the new school year in Australia and New Zealand. Students who purchase a Mac will receive a AU$100 (NZ$125) gift card and students who purchase an iPad with Retina display will receive a AU$50 (NZ$65) gift card – virtually identical to the ‘Back to School’ promotion held in North America and Europe last June.

The promotion is open to any student, parent or staff member of a K-12 or higher education school with any purchase made between January 15th and April 1st. Products included in the deal include any iMac, MacBook Pro, MacBook Air or Mac Pro (including refurbished models), but the only iPad that is valid with this promotion is the iPad with Retina display – refurbished iPads, the iPad 2 and iPad mini do not qualify.

Apple has also put together a short list of great Mac and iOS apps that might appeal to students – as well as a buying guide that includes various accessories, bags and software that is targeted towards students.

As noted by The Next Web, Apple has added a new “Answers from the community” section at the bottom of product pages accessed from the company’s online store, allowing users to read questions and answers submitted by the community, and reply to them by logging in with an Apple ID. Currently, a product page on Apple’s website doesn’t have this new section, but its dedicated retail store page does. Here’s an example of the iPad webpage, and its retail page. Furthermore, the section appears to have been enabled only for English-speaking countries: it is available on the US, UK, Canada and Australia Apple online stores, but it can’t be found in France or Italy.

In product pages, the new section is embedded at the bottom, displaying top questions from the community alongside “popular topics”. Single-product Q&A pages are available as well, with a sidebar on the left listing more popular topics and questions, and a link to visualize the most recent answers for a specific product. Questions include a variety of topics, such as, for the iPad, “which iPad is right for me?” and “what can I do with an iPad?”, alongside other discussions about apps, features, and “everything else”. Users can read questions without logging in, read all answers, browse similar questions, and submit an answer of their own through a dedicated form.

Separate from the Apple Support Communities that the company revamped last year, the “Answers from the community” section comes with a set of guidelines Apple is making publicly available. These guidelines have been online for quite some time — the possibility of leaving ratings, reviews, and questions has been a feature of the Apple online store, in one form or another, for years now — but the integration with product pages and overall graphical look are new.

It’s interesting to notice how, in the past months, Apple has been slightly tweaking the online Store to include social functionalities aimed at increasing options to share and discuss products. Last summer, Apple added Facebook and Twitter sharing to its online store, letting customers easily share links to a product with their friends and followers. Community answers are nothing new as a concept, but the way they are now prominently displayed on more product pages from the online Store signals a renewed focus on making the shopping experience more “personal” by enabling people to answer questions that, too often, an official FAQ section can only partially cover.

Alongside the international launch in 15 more countries, Apple today began offering unlocked iPhone 4S units through its US online store. Current orders for unlocked iPhones ship in 1-2 weeks, and the models are available at $649 (16 GB), $749 (32 GB) and $849 (64 GB). The unlocked iPhone 4S only works on GSM networks such as AT&T in the United States and allows for micro-SIM cards from local GSM networks when travelling internationally. The unlocked iPhone 4S doesn’t work on Verizon or Sprint.

The unlocked iPhone includes all the features of iPhone but without a contract commitment. You can activate and use it on the supported GSM wireless network of your choice, such as AT&T in the United States.* The unlocked iPhone 4 or iPhone 4S will not work with CDMA-based carriers such as Verizon Wireless or Sprint.

If you don’t want a multiyear service contract or if you prefer to use a local carrier when traveling abroad, the unlocked iPhone is the best choice. It arrives without a micro-SIM card, so you’ll need an active micro-SIM card from any supported GSM carrier worldwide. To start using it, simply insert the micro-SIM card into the slot on your iPhone and turn it on by pressing and holding the On/Off button for a few seconds. Then follow the onscreen instructions to set up your iPhone.

Apple launched the iPhone 4S in October and promised unlocked versions would be available starting in November. The unlocked and contract-free iPhone 4S can be purchased from Apple’s online store here.

In just a short few hours, at 10 AM local time, Apple’s flagship retail store at 5th Avenue in New York City will have a grand re-opening after its glass cube was renovated and re-created. As you can see above though, Apple has spent the night removing all the barriers and plastic wrapping and the new design is bare for all to see. The new design has just three tall glass panes on all sides of the cube, coming to a total of just 15 panes — compare that number to the old design which had 90 panes.

Jump the break to view a picture before the plastic wrapping came off, to have a look at renderings of what the store was designed to look like and what the old cube (with its 90 panes) looked like.

We will update this post as more pictures come in and the grand re-opening begins.

[Image via 9to5 Mac]

Update: MacRumors shares more pictures of the redesigned cube, showing the new “seamless” design that eliminates most of the hardware that kept the old 90 glass panels together.

Update #2: View of the redesigned cube via @andinieffendi.

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Apple has been very active the last few months in opening numerous new Apple Stores across the world and this weekend is no exception, with a total of six new stores opening. It starts with the Nanjing East store in China opening tomorrow (Friday, September 23) and then the IFC (Hong Kong), Hornsby (Australia), Centro Sicilia (Italy), New Haven (Connecticut) and Metrotownn (Canada) Apple Stores will open on Saturday.

The Nanjing East store (shown above) is the third Apple has opened in Shanghai, but this one is a little more interesting because in addition to spanning two floors, ifoAppleStore notes that three additional levels will be used as training rooms, meeting rooms and administrative offices. Jump the break for some picture of the store.

Over in Hong Kong, Apple will this Saturday open a store in the IFC Mall (shown below), the first to be located in Hong Kong. ifoApple Store notes that the store will occupy two levels and feature a unique design:

The rear wall of both levels are glass windows looking out towards the city. On the inside, the lower level has two wide stainless steel walls, with a visitor entrance in the middle. The walls include back-lit display cases promoting Apple’s products. The upper level has an all-glass front window visible from the mall hallway.

[Via ifoApple Store [1] [2], Shanghaiist]

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The online Apple Store went down earlier today, but it wasn’t because of any new products. Apple has tweaked their online store with some minor changes, some new features and improved performance. The most noticeable change is an enhanced iPad ordering process that guides a customer through choosing the correct iPad for themselves.

Now when a customer opts to purchase an iPad online, they will be guided not to a list of all the available iPad models but to a simple two or three step wizard. This new selection process starts by asking a customer whether they would like a black or white iPad, then which model they would like – whether it be a WiFi-only or WiFi+3G model and what size storage they want. Then, if a customer has chosen a 3G model they will be prompted as to whether they would like a Verizon or AT&T model – although this option only applies in the US store.

The process is guided by simple questions, short descriptions and large graphics and if a customer needs further help there is a link to a “Get answers before you buy” help page. Curiously this new wizard hasn’t been applied to the iPhone purchase page, which still simply lists all the available models.  Jump the break for a screenshot of the entire selection process, or try it yourself on the Apple Store website.

[Via The Next Web]

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US home improvement and appliance retailer, Lowe’s, has revealed that it is undertaking a significant technological upgrade over the coming months. In addition to overhauling its website, the store is replacing decade old technology in its stores by deploying new technology and products such as iPhones.

The store chain is spending a record amount on technology over this fiscal year, replacing 72,000 computer screens with flat panels, adding WiFi to stores for customers to use and purchasing more than 42,000 iPhones (that’s 25 for every one of Lowe’s 1700 stores).  The iPhones will replace scanner guns from the 1990s and staff will now be able to check product information or even view how-to videos, right as they stand next to the customer.

“Forget about the competition, we are playing catch-up with the customer psyche,” Mike Brown, Lowe’s Chief Information Officer, said.

The iPhones will also eventually be enabled to do more tasks including calling customers or suppliers, emailing, text-messaging as well as processing credit card purchases – similar to how the iPod Touch is used by Apple in their retail stores.

[Via Bloomberg]

Update: The cable has made its way on to the online US Apple Store and it is indeed US$49.

Following yesterday’s Thunderbolt firmware update that brought “performance and stability fixes”, Apple has released the ‘Apple Thunderbolt cable’ that allows users to connect and daisy chain multiple Thunderbolt capable devices. The 2m long accessory is simply a cable that features the Thunderbolt connector on both ends. It is priced at $55 in Australia, £39.00 in the UK but has not yet made it into the US Apple Store – although based on similarly priced accessories it will be roughly US$49.

Thunderbolt technology supports blazing-fast data transfer with two independent channels of 10Gbit/s each. Use the Apple Thunderbolt cable to connect your Thunderbolt-equipped peripherals to your new iMac or new MacBook Pro.

As explained in our Thunderbolt editorial a few months ago, the Thunderbolt specification works by daisy chaining multiple devices together – allowing just one cable from the Mac to actually connect a number of devices together. This Thunderbolt accessory cable is that cable that can connect multiple Thunderbolt capable devices together.

The other piece of Thunderbolt news is that Sony has announced details of its new 13.1-inch VAIO Z that features Thunderbolt, except they are calling it Light Peak (the old name of the specification). Interestingly it features a ‘Power Media Dock’ that includes an external GPU and optical drive – all connected by Light Peak. It is certainly an interesting use of the Thunderbolt specification, and with its speeds that external GPU will certainly make that laptop much more powerful when connected.

[Via This is my next]