Why tuning down the prelude? It comes down to an important detail related to Steve’s tastes in classical music. The version that Apple is using on the website is played by American cellist Yo-Yo Ma. As Walter Isaacson writes in Steve’s biography, Yo-Yo Ma and Steve were close friends:
There was one classic musician Jobs revered both as a person and a performer: Yo-Yo Ma, the versatile virtuoso who is as sweet and profound as the tones he creates on his cello. They had met in 1981, when Jobs was at the Aspen Design Conference and Ma was at the Aspen Music Festival. Jobs tended to be deeply moved by artists who displayed purity, and he became a fan. He invited Ma to play at his wedding, but he was out of the country on tour. He came by the Jobs house a few years later, sat in the living room, pulled out his 1733 Stradivarius cello, and played Bach. “This is what I would have played for your wedding,” he told them. Jobs teared up and told him, “You playing is the best argument I’ve ever heard for the existence of God, because I don’t really believe a human alone can do this.” On a subsequent visit Ma allowed Jobs’s daughter Erin to hold the cello while they sat around the kitchen. By that time Jobs had been struck by cancer, and he made Ma promise to play at his funeral.
As it turns out, Ma plays the first four Bach suites tuning down his cello a full semitone, and there is a specific reason for doing so. In baroque times, instruments like cellos sounded a little different: the musical note A (A440) didn’t have a frequency of 440 Hz, but was more around 415 Hz — something known as the baroque pitch.
Among several modern ensembles, there is a consensus to play baroque music a semitone lower than A440. By tuning down the A to the baroque pitch, the prelude from Bach sounds like F# major, while still playing it in the original G major; this helps achieve a more vibrant, “full” sound that is closer to the original and resonates beautifully.
Apple has put together a short video to remember Steve Jobs, who passed away one year ago today. The video is a montage of pictures of Steve throughout his life, many of which show him holding the key milestone products in Apple’s history from the iMac to the iPod and iPhone. It’s narrated with audio from Steve Jobs speaking at various events throughout his life about Apple, its products and its culture.
The video is simply played when you navigate to Apple.com and once it concludes, there is a a short, sombre letter from Tim Cook, remembering and paying tribute to Steve.
A message from Tim Cook, Apple’s CEO.
Steve’s passing one year ago today was a sad and difficult time for all of us. I hope that today everyone will reflect on his extraordinary life and the many ways he made the world a better place.
One of the greatest gifts Steve gave to the world is Apple. No company has ever inspired such creativity or set such high standards for itself. Our values originate from Steve and his spirit will forever be the foundation of Apple. We share the great privelage and responsibility of carrying his legacy into the future.
I’m incredibly proud of the work we are doing, delivering products that our customers love and dreaming up new ones that will delight them down the road. It’s a wonderful tribute to Steve’s memory and everything he stood for.
Matthew Panzarino has published a summary of a “lost” Steve Jobs speech from 1983 uncovered in its entirety by Marcel Brown. Brown was given a cassette tape with the full recording of a speech Steve gave at the International Design Conference in Aspen (IDCA) in 1983 (photo). During the speech, Steve shared some forward-looking ideas for the future of computing including what would become the App Store and, 27 years later, the iPad.
He says Apple’s strategy is to “put an incredibly great computer in a book that you can carry around with you that you can learn how to use in 20 minutes”. Does that sound like anything we are familiar with today? And they wanted to do it with a “radio link” so that people wouldn’t need to hook it up to anything to communicate with “larger databases” and other computers.
And about the App Store:
He thought that the software industry needed something like a radio station so that people could sample software before they buy it. He believed that software distribution through traditional brick-and-mortar was archaic since software is digital and can be transferred electronically through phone lines. He foresees paying for software in an automated fashion over the phone lines with credit cards.
When these tapes and old video recordings surface, it’s easy to dismiss them as “inevitable”. It was “inevitable” for Apple to come out with a tablet that looked like an iPad, and it was “inevitable” for software to be distributed digitally in an App Store-like marketplace.
Of course, progress itself is inevitable. But I don’t think it’s that easy — I don’t think we can dismiss innovations as “inevitable” or “obvious”. What supporters of the “inevitable” theory are missing is the work and vision and effort of dozens of people that it took to get there. In hindsight, it’s easy to look at any product and think it had to be in that way.
I called Chris in L.A. to outline what we were thinking. War movie. Stock footage from the D-day landings. Chaplin as Adenoid Hynkel hanging on the wall. Mac marketing team in cameo roles. And the topper: Steve as FDR. He said he’d start looking for a director (or maybe he had one in mind).
Glenn, Mike, and I marched into Steve’s office to give him the pitch. Pretty much the way I outlined it in the previous paragraph. Steve’s eyes were sparkling through it all. By the time I got to, “and you as FDR,” I had made the sale. In the binary universe of Steve Jobs, something is either a zero or a one. This was a one. Instantly. Definitively.
The “1944″ video was aimed at rallying Apple’s sales troops and the Mac division against IBM, which was taking the majority of PC market shares back at the time. Check out the full story here, and the video on YouTube.
Rare Video Of Steve Jobs as Franklin Delano Roosevelt Surfaces
Network World (via MacRumors) managed to obtain a copy of an old internal inspirational video for Apple employees titled “1944″, starring Steve Jobs as U.S. President Franklin Delano Roosevelt. Serving as an in-house alternate version of Apple’s iconic 1984 commercial, “1944″ was allegedly aimed at rallying Apple’s sales troops against IBM.
Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple’s international sales force at a 1984 meeting in Hawaii. A copy of “1944″ was provided to me by one-time Apple employee Craig Elliott, now CEO of Pertino Networks, a cloud-computing startup located two blocks from Apple in Cupertino.
Make sure to check out the full video, backstory, and transcript of the entire video at Network World.
Ken Segall Remembers Noah Wyle and Steve Jobs’ “Moment Of Truth”
Ken Segall has posted a fun anecdote about Steve Jobs and actor Noah Wyle from 1999, when the two orchestrated a fake keynote opening address at Macworld.
Steve’s response surprised me. “No, that’s just it. I never said anything. This never happened — it’s all made up.”
So there you have it. It was all a lie. Granted, Steve wasn’t exactly under oath when he offered this testimony, but he did deny it emphatically. Maybe one day we’ll get a rebuttal from an eyewitness to the event.
Make sure to check out his post for the full story. Here’s a video of the “performance” on stage at Macworld 1999.
Ken Segall is also working on “Insanely Apple”, a book about Steve Jobs and the importance of Simplicity in his career, and inside Apple as a company. Segall worked alongside Steve Jobs and the Chiat\Day agency for a number of ad campaigns, including the original iMac’s one. We’ll have a review of Insanely Simple when it becomes available on April 26th. [image via]
The Recording Academy has announced its 2012 Special Merit Awards recipients; Steve Jobs, Dave Bartholomew, and Rudy Van Gelder are expected to be formally awarded a Trustees Award on February 11th, 2012, during a special invitation-only ceremony. The Trustees Award is awarded by the Recording Academy’s National Trustees to those who have made significant contributions (other than performances) to the recording industry.
Steve Jobs transformed the music industry when he unveiled the first iPod in 2001. The iTunes Store was unveiled almost two years later in April, 2003, ushering in a world of digital music that could be immediately downloaded and synced to Apple’s portable MP3 players. In 2010, Apple announced that they had surprased 10 billion songs downloaded from the iTunes Store. Steve Jobs was known for his love of Bob Dylan, and Apple recently succeeded on adding The Beatles to iTunes. Steve Jobs was also nominated by NBC News’ Brian Williams to be 2011′s Person of the Year.
“This year’s honorees offer a variety of brilliance, contributions and lasting impressions on our culture,” said Neil Portnow, President/CEO of The Recording Academy. “It is an honor to recognize such a diverse group of individuals whose talents and achievements have had an indelible impact on our industry.”
The Recording Academy also announced recipients of the Lifetime Achievement Award category which includes Allman Brothers Band, Antonio Carlos Jobin, Diana Ross, George Jones, Gil Scott-Heron, Glen Campbell, and the Memphis Horns.
Formally, the 54th annual GRAMMY awards will be televised by CBS at the Staples Center in Los Angeles on February 12th.
Walter Isaacson’s Steve Jobs biography captures some of the mystique and intrigue of a visionary who was set apart by not only his personality, but his exquisite tastes and passion for excellence. His personal likes — minimal and beautifully designed products — pertained to brands like Mercedes and Braun. His love of Bob Dylan eventually saw the sale of a $199 box set in the iTunes Store. Of course he was a film critic, making business deals during his time at Pixar while providing colorful commentary on the works of Disney.
The book is full of references related to his personal life and Apple’s, from the places he traveled through the development of the iPod and more. All of this documentation — newspaper entries, advertisements, and even the things Steve Jobs interacted with — is being preserved and shared online in a visual browser.
NBC Nightly News anchor Brian Williams nominated Apple’s late co-founder and CEO Steve Jobs to be Time’s “Person of the Year” 2011, CNET reports. Other nominees in this year’s selection include U.S. Senate candidate Elizabeth Warren, Mohamed Bouazizi (a Tunisian fruit vendor who kicked off the Arab Spring) and the “angry people”. Alongside Williams, ”Saturday Night Live” writer Seth Meyers and actor Jesse Eisenberg presented the nominations this year.
One guy, who changed our world, and I said to Seth Meyers as we walked across Sixth Avenue, ‘Just look with me on this one block walk at how he changed the world around us. Look at how he changed the world.’ Not only did he change the world, but he gave us that spirit again that something was possible that you could look at a piece of plastic or glass and move your finger– that’s outlandish. You could make things bigger or smaller like that. ‘Oh the places you’ll go’ and oh the way you will change forever the music and television industries. So may he rest in peace, Steve Jobs, and the spirit he represents, are my nominee for Person of the Year,” said Williams during his nomination speech.
Steve Jobs would be the first person to receive the award posthumously. Time’s Person of the Year will be revealed next month, and previous winners include Facebook’s Mark Zuckerberg (2010), Barack Obama (2008) and Amazon’s Jeff Bezos (1999). As Wikipedia describes the award, Person of the Year “features and profiles a person, couple, group, idea, place, or machine that for better or for worse, …has done the most to influence the events of the year.”