In 2009, reading news on the iPhone was different. The App Store was only one year old; Twitter wasn’t the information network adopted by mass media and millions of users we interact with today; there was no iPad, no universal apps, and no Flipboard. In 2009, reading news on an iPhone meant having to choose between few decent Google Reader clients, some Twitter apps, and lots of “mobile optimized” web apps.
Then in late 2009, Reeder came around. Created by Swiss developer Silvio Rizzi, I remember writing one of the first public reviews of Reeder for iPhone, which unlike the majority of contestants in the space at the time, sported a highly custom “sepia” interface that would later went on to define Reeder as a brand. Crafted with care and an eye for speed, Reeder not only stood out because it was beautiful to look at – the app was fast, visibly more responsive than Byline and NetNewsWire, easy to navigate in spite of its new UI paradigms, and focused on letting the user easily share links on other networks and services. Reeder 1.0 wasn’t perfect; version 2.0, released a few months later, fixed some glaring omissions of its predecessor (namely, lack of saved state), and introduced an even faster syncing engine and more link sharing options.
Reeder took off. The success of the iPhone app allowed Rizzi to become one of the most well-known names in the indie iOS developer community, redefining iPad RSS readers with a brand new version of Reeder, and then again capturing a large portion of the OS X market with the highly-anticipated Reeder for Mac.
In spite of its obvious merits, it is hard to pinpoint the exact reason behind Reeder’s rise to the top of Google Reader clients. There are hundreds, if not thousands, of Google Reader apps on Apple’s App Store now. Rizzi isn’t the “fastest” developer around (Reeder for iPhone was last updated in November 2011), and many valid RSS clients have been released in the past two years, some of them combining traditional RSS functionalities with deeper social integration to offer more compelling, modern alternatives to standard Google Reader syncing and browsing. Yet Reeder has managed to maintain its top position as the go-to Google Reader client for millions of iPhone users.
That’s not to say, however, that Reeder’s constant success and popularity don’t have to account for the profound change in news reading habits that occurred in the past two years. Sometime around 2010 – and I tend to associate this shift with the release of the iPad – a new breed of apps begin grazing the surface of established mobile news reading trends and conventions. Flipboard turned the world of RSS aggregators upside down with embedded discovery and direct integration with social feeds; Twitter clients got more capable, leveraging mobilizers and read-later services to provide a better experience with URLs; Zite brought automatic and intelligent curation to a platform based on RSS, while popular news organizations like CNN and NYTimes kept improving their own iOS apps.
In 2012, people don’t find their news exclusively through Google Reader anymore. That wasn’t true in 2009 either, but the growth of the App Store has certainly catalyzed the process: news travel fast, on a variety of channels, on multiple aggregators, in real-time and in multiple forms. We have become news gatherers.
Reeder 3.0, released today, holds true to its roots of a Google Reader client, but tries to modernize the overall approach and feature set with support for a new service, improved Readability syncing, more sharing options, and a refreshed look. In the first major rewrite of the app since 2010, is Reeder still relevant? (more…)