As first noted by MacRumors, in its weekly refresh of the App Store homepage Apple today launched a three-week “productivity sale” on the Mac App Store. The sale includes discounted apps from the “Get Stuff Done” section: Clear, Things, 2Do, Due, Todo, TaskPaper, The Hit List, and BreakTime. The custom Mac App Store page says “Week 1″ and includes apps of the “Prioritize” kind; it’s safe to assume Week 2 will feature “Organize” apps, ending with “Utilize” apps in Week 3.

Interestingly, the old link for the Get Stuff Done section no longer displays apps that had been assigned to that section, suggesting that Apple may be picking only some apps previously collected in “Get Stuff Done”.

Both on iOS and OS X, Apple has been curating a series of custom sections for the past two years. As we’ve noticed before, after a redesign of the App Store in mid-2012 with the first iOS 6 betas, Apple started increasing its curation efforts — an area that several developers indicated as Apple’s best option for showcasing apps from the App Store. However, in spite of sections being a shared effort across the iOS and OS X App Stores, some changes remained exclusive to iOS: recent examples include App and Game collections, or redesigned categories.

The timing for this sale is interesting. The App Store turned 2 in early January, and in my look at two years of Mac App Store, I noted how many developers had progressively grown tired of Apple’s unclear Sandboxing policies and restrictions.

Sandboxing has undoubtedly left a scar that won’t go away any time soon. While the world hasn’t ended, Sandboxing – and Apple’s vague stance on some technical aspects, not the best policy when combined with multiple delays – has led to a dichotomy: in spite of Apple’s best efforts, developers are still dealing with two ways to sell their apps – the Mac App Store, and their own websites.

In the same article, I noted how — after a whole year — the Mac App Store charts were still dominated by the same number of Apple apps, and how — according to AppShopper data — growth had considerably slowed down. I offered a variety of reasons to try to motivate how developers felt in regards to the Mac App Store, and what users should expect going forward.

A sale is interesting for two reasons: it highlights great software and it helps third-party developers. Apple can only benefit from letting users know that great apps for a simple, immediate concept such as “Get Stuff Done” are available on the Mac App Store. The obvious consequence is that promotions typically help sales: developers can still make a fair amount of money even at 50% off; users are happy because they can buy at a discounted price from Apple’s own store; and — at least theoretically — the featured apps should go up in the Top Paid charts.

At the moment of writing this article the Get Stuff Done apps are still not listed in the Top 10, but they’re rising quickly (plus, the Mac App Store homepage was refreshed only a few hours ago). The Mac App Store benefits from charts that aren’t dominated by 8 Apple apps out of 10.

Effectively, Apple is now doing app promotions. There have been similar initiatives in the past — Two Dollar Tuesday comes to mind — and even “bundles” grouping multiple apps together, but they weren’t Apple-sanctioned promotions. (Update: there were some apps on sale for Apple’s Back to School promotion in the summer of 2012. However, we can’t dig up any screenshots or links. Apple is also doing a similar “Back to Uni” initiative in Australia now, but there are no apps on sale.)

It’s easy to imagine how, in the future, if this will also be extended to the iOS App Store, developers will look forward to being included in Apple’s official promotions. Developers will get the exposure of the front page, the benefits of built-in social sharing on the App Store, and, possibly, a tweet from the @AppStore account — which has been posting links to apps on a daily basis. Apple is mixing the editorial aspect of the App Store (only apps “chosen by Apple” — therefore synonym of “quality” — end up in a section) with the universal appeal of discounts to generate word of mouth, sales, more variegate charts, and, ultimately, a nice 30% cut for the company.

Right now, this is just the first week of a first promotion Apple is only doing on the Mac App Store. It might as well be an isolated experiment that Apple won’t repeat again. Perhaps they will simply return to launching some promotions for Back to School in the summer. But considering the popularity of their Free App of the Week initiative, I wouldn’t be surprised to see more frequent Apple-approved promotions in the future. Apple needs a healthy, thriving third-party ecosystem, and third-party developers need Apple’s promotional and marketing machine. Old-fashioned sales might just be what (some) developers needed.

In an email to developers today obtained by iClarified, Apple has informed them that all apps submitted to the Mac App Store must implement sandboxing by March 1st, 2012. Originally Apple had told developers that the sandboxing requirement would take place this month. It isn’t entirely clear why Apple has delayed the introduction of this requirement but it does give developers a few more precious months to implement the restriction and resolve all issues that it might cause for their app.

In the email Apple notes; “Sandboxing your app is a great way to protect systems and users by limiting the resources apps can access and making it more difficult for malicious software to compromise users’ systems”. For those who aren’t familiar with the technical ‘feature’, John Siracusa has a great (and in-depth) discussion of the feature in his Mac OS X 10.7 Lion review on Ars Technica. In short, sandboxing restricts the number of actions that an app can do so that if the software is compromised, the amount of damage it can do is greatly minimised.

In Lion, the sandbox security model has been greatly enhanced, and Apple is finally promoting it for use by third-party applications. A sandboxed application must now include a list of “entitlements” describing exactly what resources it needs in order to do its job. Lion supports about 30 different entitlements which range from basic things like the ability to create a network connection or to listen for incoming network connections (two separate entitlements) to sophisticated tasks like capturing video or still images from a built-in camera.

In its email to developers, Apple also notes that if an app requires access to “sandboxed system resources”, the developer must also include justification for why it needs those entitlements when submitting the app to the Mac App Store. Finally, Apple notes that it is willing to offer developers additional, temporary, entitlements if the app is being re-engineered for sandboxing – but only on a short-term basis.

[Via iClarified, Image via Apple]

Pixelmator 2.0, a big new version of the popular image editing application for the Mac, just hit the Mac App Store and is available for just $29.99 (as an introductory price) and is a free upgrade for those who have previously purchased a copy of Pixelmator from the Mac App Store. Pixelmator 2.0 is a significant update, with significant improvements, completely new features, a new look and full support for OS X Lion.

With tons of exciting new features and support for OS X Lion, this new version of Pixelmator is the easiest, most enjoyable way to experience the best of image editing. Pixelmator 2.0 gives everyone the tools they need to unlock their creativity and boost their productivity, all for just $29.99. – Saulius Dailide of the Pixelmator Team

The big new features in Pixelmator 2.0 make it a truly powerful image editor and for most people it should be more than sufficient for all their needs – likely making something like Photoshop overkill for what their requirements are. A big drawcard for many will be Pixelmator’s new drawing tools that make it easy to create, combine and edit vector shapes easily. A new ‘Shape Settings’ palette also makes it simple to adjust the shadow, stroke and fill of a vector shape. A new healing tool in Pixelmator 2.0 features content-aware fill technology so that it is easy to remove ‘objects’ from a photograph and make it appear as though it was never even there.

By choosing either the new Healing Tool or the selection tools, a user can select wrinkles, blemishes, image damage or any other details present in images, and with just one click let Pixelmator seamlessly fill the selected area with similar nearby image content.

Then there are the new retouching tools of smudge, sponge (desaturate), burn (darken), dodge (brighten) and red-eye. These tools are great for retouching and work as one would expect. Finally, there is an improved type tool that not only makes it easier to format your text, but now also features more advanced typography tools for those that want complete control over how their type looks.

Taking advantage of the new features that Apple added to OS X Lion, Pixelmator now supports the native Auto Save and Versioning available in Lion, allowing you to easily save multiple versions of a document you are working on, and compare those versions easily. Lion’s Full Screen feature is also built into Pixelmator so you can easily focus on your work without distraction and also take full advantage of your Mac’s screen real estate. The last thing to note is that Pixelmator 2.0 also follows Lion’s lead and supports a number of gestures, buttons, menus and the new ‘invisible’ scroll bars.

The look of Pixelmator has also been refined in 2.0, with a new ‘Tool Options’ bar and an ‘Info’ bar. Both sit discretely at the top of the window and both bars are contextual, changing depending on what tool you choose, giving you the appropriate information and settings depending on what tool you are using – so you never see useless information. The Tools palette is also more customisable now, allowing you to add, remove and even group any tools you want – letting you create a Tools palette that matches what your workflow requires.

There are a number of other new features, improvements and tweaks that are too numerous to go into. But speaking as an occasional user of Photoshop, Pixelmator 2.0 seems to have almost all the features I require for my image editing and it gives them to me at a fraction of the cost. If you’re like me, you might find Pixelmator a little jarring at first, with various tools and options located in different locations, but this soon disappears when you realise its an incredibly capable piece of software – that from my experience is actually a little more nimble at accomplishing various tasks (particularly when dealing with text).

Pixelmator 2.0 is available on the Mac App Store at an introductory price of $29.99 so be sure to grab a copy of it – at that price it’s an absolute steal. If you have previously purchased Pixelmator from the Mac App Store, its a free upgrade.

We’re currently running a giveaway of Saver (for iPhone) and Foliozo (for iPad) – now its time for a third giveaway this week, a Mac app! We’re giving away 5 copies of Instaview, which at its core is a unique Instagram viewer for your Mac desktop. With Instaview you can create multiple ‘windows’ that each contain an Instagram stream, each window can also be customised with different frames and borders.

The streams available include everything from the Popular and your following feeds to location and tag-based streams and more. Just like the Instagram iPhone app you can comment and like images as well as follow (or unfollow) people. All in all, Instaview is a very customisable Instagram app for the Mac that also adds a nice touch of decoration to your Mac’s desktop.

Be sure to check out the full feature list of Instaview, which you can purchase from the Mac App Store for $7.99. However if you are interested in winning one of the 5 copies of Instaview that we are giving away, be sure to jump the break for all the details.

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UPDATED: Included a discussion on various sales taxes to clarify some of sections of the analysis, also corrected a mistake regarding Denmark prices.

For those of you who aren’t located in the United States, Wednesday’s news of Apple re-adjusting their prices in the App Store for international stores might have been pretty big news. For many the headline was welcome news, indeed when I woke up Thursday morning and saw they had finally re-calibrated the iTunes ‘exchange-rate’ I was pretty happy about it. We first discussed the great disparity in global iTunes prices back in January and I was pleased to see Apple eventually act and restore some fairness for international consumers.

Unfortunately I soon figured out it wasn’t all good news; Apple had only adjusted the iTunes ‘exchange-rate’ for apps. For their other stores such as for music, movies, TV shows and books the prices remained unchanged. Nonetheless I have revisited my January analysis, updating that data and doing some further analysis of what the price changes actually bring, what it means for individual countries and who is better or worse off.

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Last Friday, a bunch of ex-Apple employees launched Hype, an HTML5 animation builder for OS X. The application aims to let users easily build interactive sites that rival those built with Flash. Already the idea and the implementation has proved successful amongst consumers, with the app currently ranking as the highest grossing app on the Mac App Store. The Startup Foundry met with one of the cofounders, Jonathan Deutsch, and picked his brain on a number of questions surrounding Hype.

Deutsch worked at Apple primarily as the engineering manager for the back-end of Mail.app on OS X but also dabbled in software updates, automation technology, preparing Steve Jobs’ keynotes and various other engineering projects. The other co-founder, Ryan Nielsen was a senior member of the Mac OS X Project management team – central in the development of major OS X releases. Asked why Deutsch would leave a safe job at Apple to build a start-up, he said that he has always wanted to have his own company and wanted to be part of the new HTML5 wave hitting the web.

I was faced with the decision of continuing to work with the great people on my team on a clearly high impact project, living with the “what if” syndrome, or trying to forge my own path.  ”Regret Minimization” is what should win out in life, so it did.

The idea for Hype came after Deutsch returned from a holiday in Europe and wanted to make a website sharing some of the photos he took. Yet coding it with HTML5 would have been a nightmare and he thought there must be a better way. “It stuck with me and eventually I realized this was going to be a great opportunity for a business”.

Deutsch says that Apple’s condemnation of Flash wasn’t really a part of his decision-making, rather it was Apple’s efforts at driving the web forward that played a larger role. He praises WebKit as a great project that whilst initially controversial, has driven innovation in web browsers, particularly on mobile devices that almost exclusively use WebKit.

You can download Hype in the Mac App Store for $29.99.

[Via The Startup Foundry]

According to a market research report by Distimo, Apple’s Mac App Store is adding applications at a less frequent rate than the iOS App Store and a much larger of those in the Mac App Store are paid apps. The report tracked data from a variety of ‘app stores ‘ from the iOS App Store, Android Market, Windows Phone 7 Marketplace and more as well as the Mac App Store – which was the only ‘app store’ for computers it tracked.

As the above graph demonstrates, the Mac App Store is very small in comparison to the other App Stores surveyed at this point in time, however more interestingly is that a whopping 88% of apps in the Mac App Store are paid apps, leaving only a slither of 12% being free. Prices are also on average much higher with the average selling price of a paid app in the top 300 applications being $11.21 on the Mac App Store whilst only being $4.19 for the iPad and $1.57 on the iPhone/iPod Touch App Store.

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NetNewsWire, one of the best Mac RSS readers has reached version 4.0 and before a full version is completed, a new ‘lite’ edition has been released on to the Mac App Store. Whilst it is limited in a number of respects, it has an improved and refined UI, is free and remains of the better RSS readers on the Mac.

The biggest limitation is that it doesn’t support syncing, that’ll be a big bummer for many of you, but it’s developer Brent Simmons says that will be coming soon in the full edition of NetNewsWire. The other limitations are the lack of starred items, AppleScript support and searching amongst other more minor ones. Simmons does provide users some comfort in saying “That it supports gestures. That you can edit feed names inline. That it launches and quits very fast.

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A new release to the Mac App Store today is the Opera web browser that can be downloaded for free. The app seems to be exactly the same as the non Mac App Store version and identifies itself as version 11.01 and build 1206.

The app also includes its Presto layout engine, which would have been thought to be an infringement on Apple’s Mac App Store guidelines that state, “Apps that use non-public APIs will be rejected.” This raises the distinct possibility that browser engines may not fall under the private API category, in which case other browsers could soon be heading to the Mac App Store including Firefox that uses another layout engine called Gecko. Alternatively it is possible that an Apple reviewer has let Opera slip through without realizing, which has happened before with app reviews.

When bringing the Opera browser to the iPhone and iPad, they had run into similar guideline restrictions and were forced to only release Opera Mini that does not use their own browser engine but instead directs traffic through Opera’s servers to compress data. The more fully featured Opera Mobile which is available for Android and other mobile phones could not be released on the iPhone because of its reliance on their own APIs .

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