A new company focused on creating ‘a new breed of digital books’, Push Pop Press today unveiled their teaser site, beautifully minimal in its design and purely hinting at what is to come. However John Gruber over at Daring Fireball wrote up a fairly lengthy post about Push Pop Press and a demo he had been given last week, praising it and giving some fairly detailed insights into what is to come from the company.

The teaser site offers up a description of the mission of Push Pop Press;

Our team is bringing together great content and beautiful software to create a new breed of digital books. Books that let you explore photos, videos, music, maps, and interactive graphics, all through a new physics-based multi-touch user interface.

The team over at Push Pop Press is undoubtedly one high caliber bunch of people, with Mike Matas, Kimon Tsinteris and Austin Sarner. Mike Matas, the designer and co-founder is most notably known for working on Delicious Library and his stint at Apple (which started the young age of 19) in helping design the original iOS. The other co-founder, Kimon Tsinteris is a software architect and worked with Matas at Apple on the Map app on iOS. Finally Austin Sarner is software engineer who may be familiar from his apps including AppZapper, Disco and Pennies.

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Over the past few weeks there has been quite a back and forth discussion on the possible inclusion of a Retina or high resolution display on the iPad 2. Facts seemed to solidify when Engadget ran an article suggesting the second-generation iPad would have a high resolution display, though they did not specify the exact resolution. But then John Gruber yesterday seemed to disagree with that suggestion citing cost issues, uncovered UI graphics of an iPad camera app that are not optimized for a high resolution display and his own sources.

So why has there been so much doubt and to and fro-ing over whether the iPad 2’s display is high resolution? Well put simply, because there are so many barriers that would have to be overcome and issues that Apple would have to resolve.  Click through to read the full article.

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