From Jason Snell's transcript of Tim Cook during the company's Q3 2015 earnings call:
I am still bullish on iPad, with iOS 9 there’s some incredible productivity enhancements coming in with Split View and Slide Over and Picture in Picture, these things are incredible features. The enterprise business is picking up and more and more companies are either contracting for or writing apps themselves.
And I believe that the iPad consumer upgrade cycle will eventually occur, because as we look at the usage statistics on iPad, it remains unbelievably great. I mean, the next closest usage of the next competitor, we’re six times greater. And so these are extraordinary numbers. It’s not like people have forgotten iPad or anything, it’s a fantastic product.
I've said it right after the first beta of iOS 9 and I can only reiterate this after four betas and now that I'm playing with some iPad apps with new features: iOS 9 is a game changer on the iPad. There are several touches on iOS 9 for iPad that feel like Apple is truly optimizing for this device now. It'll be interesting to see the effect of new iPad software and hardware on sales next year.
Good story by Thomas McMullan on how iPads are changing the way we visit museums:
The majority of these projects have a distinct focus on children. Is it simply easier to convince kids to use iPads and apps in a museum? “Yes,” says Rice. “I can’t tell you how blown away I was by these kids. I think kids are totally comfortable with the technology, and I also suspect that they’re more disciplined than adults in looking around. Whereas the adults tend to look at their phones, kids are more willing to do what feels right at the time.”
Unrelated to iPads, but fascinating (especially given this week's events): Satoru Iwata interviews Shigeru Miyamoto on the Nintendo 3DS Louvre guide.
Jeremy Horwitz, writing for 9to5Mac:
The original iPad mini has quietly disappeared from Apple’s web site, and is no longer available to purchase new from the Apple Store.
Apple’s discontinuation of the iPad mini leaves the remaining iPads as a completely 64-bit family, all using either A7 and A8X processors rather than the iPad mini’s aging A5.
The oldest iPad you can buy has a Retina display.
Considering the massive change that multitasking is going to be for 10-inch iPad users, I wonder how quickly Apple will phase out the iPad Air in favor of the split view-enabled iPad Air 2.
The iPad is my primary computer. What Apple announced at WWDC this week completely changes the iPad and, I believe, will mark a turning point for the device.
I don't usually write about rumors, but the latest report from Mark Gurman on dual-app viewing mode possibly coming to iPad with iOS 9 is too exciting for me to resist a link.
Sources now say that Apple plans to show off the side-by-side feature for iOS 9 using currently available iPad models. The latest plans suggest that the split-screen mode will support ½, 1/3, and 2/3 views depending on the apps. When split, the screen can either display two different apps side-by-side, or multiple views of the same app. This would enable iPad users to see two separate Safari tabs, or compare a pair of Pages documents at the same time. Sources are quick to warn, however, that the feature could still be pulled before next month’s conference, as additional polish would be needed to bring it to the same level as other features that will be making their way into the first iOS 9 beta next month
A new multitasking experience for iPad was one of my big wishes for iOS 9. I had, however, many questions and doubts about the implementation of flexible split-screen on the current generation of iPads. Here's what I wrote:
My issue with requesting a new multitasking experience is that I don't know if it would be possible to make one that doesn't put too much stress on the user. I think that I'd like the ability to see parts of two apps at once, but what if there simply isn't a way to make that work well? What happens when you bring up two apps that require keyboard input – how do you understand which app you're typing into if you have one keyboard and two apps? Can two apps receive touch input simultaneously? Can you open two camera apps at once? What about audio output? I'm not sure why anyone would want to do that, but, in theory, should you be able to run two games at the same time? Would this new mode only work in landscape?
Gurman's report doesn't have any details on how this mode would actually work. How would you activate a second app – with a gesture or a special menu inside apps? Will developers get new tools to optimize their apps for new iPad layouts? Will apps be able to invoke specific apps programmatically (could it be this 'app links' API mentioned in the WebKit source code)?
As I concluded last month, the iPad needs new multitasking features. I'm curious to see what Apple does.
Apple has launched a new campaign called 'Everything Changes with iPad', highlighting different use cases for the device with apps and iOS features that can help people on a daily basis.
iPad can change the way you do things every day. Take on a new project, pick up a new skill, or start a new hobby. We put together some of our favorite apps and ideas to help you get started.
Since their release in February, IFTTT's Do apps have become some of my most used utilities for one-tap commands triggered from my iPhone. Today, IFTTT is extending the Do line to the iPad, and, more importantly, they're bringing the power of web automation to Apple Watch.
Coinciding with Sunday's Academy Awards Ceremony, Apple debuted a new iPad advert with a focus on making films. The advert features students from Los Angeles County High School for the Arts (LACHSA) as they prepare and shoot films for a school project. Also featured in the advert is Martin Scorsese, with audio excerpts from his 2014 commencement speech to the NYU Tisch School of the Arts serving as the narration to the advert.
iPad is the ultimate tool for independent filmmakers. It lets them chase their ambitions and dive deeper into the work they’re so passionate about. Learn how students at Los Angeles County High School for the Arts relied on the power and versatility of iPad to write, produce, shoot, score, and edit their films in a matter of days.
Like most of Apple's recent adverts, they've set up a page on their website with more information about the advert and those featured in it. As noted on the page, the apps featured in this advert are Final Draft Writer, FiLMiC Pro, Garageband, and VideoGrade.
We've embedded the advert below, but you can also view it on Apple's website and on YouTube.
Back in the 1980s I played guitar. Yes, I’m that old. I learned from books and by playing along with CDs, and I jacked my Charvel guitar (awesome) into a Session guitar amp (terrible), and I never really got any better.
Now, 30-odd years later, I’m at it again. And like most things, except mobile phones, everything is better than it was in the 80s. Mid-range and even low-end guitars are better-made and cheaper. Amps are cheap and no longer terrible. And we have iOS devices and apps which can replace whole suitcases full of effects pedals.
That’s what we’re looking at today – iPad (and iPhone) guitar amp simulations, along with virtual effects pedals. And along the way, we’ll look at hardware to connect up your guitar to the iPad, and at some speaker options so you can actually hear yourself play.
Spoiler alert – the guitar world has taken a big turn towards the awesome.