Posts tagged with "iPad"


Apple Debuts ‘Make a Film with iPad’ Advert

Coinciding with Sunday's Academy Awards Ceremony, Apple debuted a new iPad advert with a focus on making films. The advert features students from Los Angeles County High School for the Arts (LACHSA) as they prepare and shoot films for a school project. Also featured in the advert is Martin Scorsese, with audio excerpts from his 2014 commencement speech to the NYU Tisch School of the Arts serving as the narration to the advert.

iPad is the ultimate tool for independent filmmakers. It lets them chase their ambitions and dive deeper into the work they’re so passionate about. Learn how students at Los Angeles County High School for the Arts relied on the power and versatility of iPad to write, produce, shoot, score, and edit their films in a matter of days.

Like most of Apple's recent adverts, they've set up a page on their website with more information about the advert and those featured in it. As noted on the page, the apps featured in this advert are Final Draft Writer, FiLMiC Pro, Garageband, and VideoGrade.

We've embedded the advert below, but you can also view it on Apple's website and on YouTube.

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Making Music on iOS: Guitar Amps, Effects Apps & Hardware

BIAS custom amps

BIAS custom amps

Back in the 1980s I played guitar. Yes, I’m that old. I learned from books and by playing along with CDs, and I jacked my Charvel guitar (awesome) into a Session guitar amp (terrible), and I never really got any better.

Now, 30-odd years later, I’m at it again. And like most things, except mobile phones, everything is better than it was in the 80s. Mid-range and even low-end guitars are better-made and cheaper. Amps are cheap and no longer terrible. And we have iOS devices and apps which can replace whole suitcases full of effects pedals.

That’s what we’re looking at today – iPad (and iPhone) guitar amp simulations, along with virtual effects pedals. And along the way, we’ll look at hardware to connect up your guitar to the iPad, and at some speaker options so you can actually hear yourself play.

Spoiler alert – the guitar world has taken a big turn towards the awesome.

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iPad Air 2 Review: Why the iPad Became My Main Computer

My current iPad Home screen.

My current iPad Home screen.

Last week, I came across Kyle Vanhemert's story for Wired about the iPad and pondered, with a bit of fascination and surprise, his conclusion that “nobody knows what the iPad is good for anymore”. In particular, two arguments from the piece stood out to me.

First, Vanhemert argues that iPhone software is unequivocally superior to iPad apps:

An iPad might still be the best option for idly surfing around the web. But if you want to look something up, the iPhone has a huge advantage: It’s right there in your pocket. Today’s iPhones are arguably better than the iPad for reading news and ebooks; they’ve got nice big screens but you can still hold them with one hand. iPhones are certainly better than iPads for taking and sharing photos, if not “enjoying” those photos, which isn’t really something people do anyway.

Then, he makes the case for MacBooks as portable devices that are more comfortable than iPads:

And while iPads are indeed easier to use than Macs in terms of the software they run, as physical devices to be held and manipulated, iPads are often more awkward. MacBooks effectively have built-in kickstands. They can balance on coffee tabs, laps, stomaches. They’re light enough that it isn’t burdensome to move them between these perches. By contrast, you always have to hold a tablet.

I don't want to elaborate on the particulars of specific apps and use cases, but, in broad strokes, I disagree with the article's overall assessment of iPads being better suited as “consumption” devices.1 While I see some good points in parts of the article's thesis – that Apple has struggled to explain the iPad in many ways, for instance – the underlying characterization of the iPad experience strikes me as shortsighted and repetitive.

Therefore, three months after I bought an iPad Air 2 and three years into my iPad-as-a-computer experiment, I'd like to offer some thoughts on my current iPad setup and how the device has changed my computing habits.

Because not only do I know what the iPad is good for in my life – the iPad Air 2 finally let me replace my aging MacBook Air as my main computer.

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The iPad Introduction, Five Years Later

Five years later, Federico, Myke and Stephen re-visit Steve Jobs’ announcement of the original iPad.

On January 27, 2010, Steve Jobs introduced the iPad. Five years later, the iPad has sold over 200 million units and it has become my main computer. So, obviously, we'd have a special episode of Connected to revisit the keynote and its message after five years.

I'm very happy about how this turned out. We put a lot of work into it – don't miss the rumor section before the actual keynote – and it's been fun to look back at the origin of the device I now use every day. You can listen to the episode here.

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Khan Academy Brings All Courses to iPad App

Khan Academy – a personal favorite of mine when it comes to learning new things for free on the Internet in an engaging way – has brought its full catalog of exercises and videos to the iPad app, updated today.

Nathan Ingraham writes at The Verge:

That all changes today with the introduction of a completely redesigned app for the iPad — now, everything that lives on the site is also available to iPad users. That includes some 150,000 learning exercises, content that product director Matt Wahl said was “where the majority of people spend their time on Khan Academy today.” He also joked that looking at reviews for the current app revealed that adding those learning exercises was something that users really wanted — beyond just the app review, though Wahl says it is overall the most-requested feature for the app.

I've already started watching some Microeconomics videos in the app, and I like how everything is tracked in your profile and synced back to Khan Academy on the web. The app makes perfect sense on the iPad as a learning tool, and I can't wait to start using it regularly. Khan Academy 2.0 is available on the App Store.

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“Fork iOS for iPad”

Khoi Vinh, writing about iOS for iPad:

Unlike the projects above, this one could positively affect Apple’s bottom line: as I wrote in October, I believe that the iPad is at a crossroads. Its growth has stalled, and it’s failed to serve as a launching pad for transformative new software experiences and businesses the way its older sibling the iPhone has. What the iPad needs now is unique reasons for being—something that may be difficult to achieve while it remains in lockstep with the iPhone. Forking the operating system so that a dedicated team can focus exclusively on improvements that benefit the iPad solely could provide the right opportunity to open up new vistas for the device.

Of course, we'll have to wait and see results for the holiday quarter to assess sales of Apple's new iPad lineup and there have been major changes in iPad initiatives lately, but Khoi has a point.

I've long argued (see: iOS 7) that iOS doesn't feel truly optimized for the iPad and that several components of the OS are enlarged versions of their iPhone counterparts. Simplicity has always been one of the core tenets of the iPad, but sometimes simplicity works against user experience when functionality is too closely modelled after a smaller display for the sake of consistency or, worse, time constraints. I don't know if Apple needs to “fork” iOS for iPad and make it a separate entity, but improvements meant solely for iPad software would be great (multitasking, perhaps?).

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My Must-Have iPad Apps, 2014 Edition

For the past four years, I've been running a series called My Must-Have Apps that, once a year, collects all the apps I find indispensable to get work done on my iPhone, iPad, and Mac. Considering changes to my daily life and workflow, this year will only feature my must-have iPad and iPhone apps. As with last year, I want to start from the iPad.

Over the past two and a half years, my workflow has become increasingly iOS-centric. Changes in my personal and professional life have convinced me that iOS is the best platform for me, with a rich ecosystem of apps that allow me to work faster and more efficiently no matter where I am. This year, my iPad has essentially replaced my MacBook Air, which I now primarily use to watch movies and record podcasts.

There's a few tasks that I still can't get done on an iPad, but the list is shrinking, and, thanks to iOS 8, developers are coming up with new ways to make working on iOS more feasible and pleasant. I don't use my iPad as a computer just to prove a point or because it's a popular topic among readers and listeners of Connected: I need my iPad, the apps it runs, and the workflows I've created to automate what I do on iOS.

It is with extreme seriousness, then, that I take a look at the apps I consider my “must-haves” each December and compile them in a list for MacStories. This allows me to sit down and calmly evaluate how I use my devices, the software I depend on, and how much the way I use apps has changed in 12 months.

This year, I'll only cover iPad and iPhone apps, starting with the iPad. In the list below, you'll find apps organized in eight sections:

  • Work Essentials (apps that I need and use for work every day)
  • Social
  • News & Links (apps to read and discover interesting news)
  • Audio (apps for music and podcasts)
  • Calculators
  • Images
  • Extensions, Widgets, and Keyboards
  • Everything Else

At the end of the article, you'll also find a few statistics about this year's collection as compared to last year's and my iPad App of the Year. Each app has a direct iTunes link, and, where possible, I've included links to previous MacStories coverage as well.

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Apple Debuts ‘Change’ Advert for the iPad Air 2

Overnight Apple published a new advert for the iPad Air 2 called 'Change'. Unlike their previous 'Your Verse' iPad adverts, which focused on how one person or small group used the iPad, this latest advert is a fast-paced montage of many different people using the iPad in many different ways.

Those apps featured in the advert include iStopMotion, AutoCAD 360, Molecules, Animation Creator HD, and many more. In fact along with the advert is a new page on Apple's website that is dedicated to highlighting every single app that was featured in the advert.

You can view the advert on YouTube or on Apple's website, as well as embedded below.

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