As reported by Jim Dalrymple at The Loop, Apple is releasing the first update to Final Cut Pro X on the Mac App Store today, alongside a demo version so customers interested in switching to FCP X will be able to try out the new features for free. Following the much criticized launch of Final Cut Pro X in June — a major update to Apple’s video editing suite — the company posted an online FAQ detailing why some old features of Final Cut didn’t make it to the new version, promising that they would listen to users’ feedback and re-implement the most requested functionalities in order to provide video professionals with a complete and revolutionary suite for video editing.

According to The Loop, version 10.0.1 focuses on re-implementing the most requested features.

We got a lot of feedback from our professional users,” Richard Townhill, Apple’s senior director applications marketing, told The Loop. “We listened to the pros and have taken their top feature requests and put them in this update.

The new version includes Xsan support, rich XML import and export, and more. Macworld has a list of changes in this Final Cut Pro X update (such as “intelligent stem export from project timelines” with a new Roles feature, GPU-accelerated export, and full-screen mode in Lion), and Apple says more functionalities such as multicam editing and broadcast-quality video monitoring will be delivered through another update in 2012. At the moment of writing this the 10.0.1 update is still not available on the Mac App Store. Apple said that despite heavy criticism, they haven’t seen video professionals abandoning the Final Cut Pro X platform in the past months. To ease the transition process to FCP X, Apple made the old version available through tele-sales again. Today, Apple is also releasing a free demo version of FCP X:

We are giving people the opportunity to see for themselves how powerful, amazing and revolutionary Final Cut Pro is,” said Thornhill. “No app takes advantage of Lion and the Mac the way Final Cut Pro X does.

Macworld reports the free 30-day trial will be available from Apple’s website later today:

The large differences between Final Cut Pro X and its predecessor, Final Cut Studio, have put many editors off, making them wary of dropping $300 on a program that’s more rewrite than update. As such, Apple has decided to offer these editors an olive branch, and provide a free, fully-functional 30-day trial of the software, which should be available for download later on Tuesday from the company’s website. If you have Final Cut Studio installed, the FCPX trial can peacefully co-exist alongside it—no need to create a separate partition.

Final Cut Pro X is available at $299 on the Mac App Store. (more…)

Following the controversial launch of Final Cut Pro X in June, Apple has put the former version of its video editing suite, Final Cut Studio, back on sale at $999 and $899 for educational customers, MacRumors reports. Final Cut Pro X is a complete rewrite of the application, rebuilt from the ground-up to take advantage of 64-bit architectures, featuring new video editing functionalities such as Magnetic Timeline, trackless canvas, and Content Auto-Analysis.

The app was first unveiled at the Supermeet during NAB Show in Las Vegas back in April, capturing the attention of video professionals thanks to its redesigned interface, dynamic editing UI, and improved rendering engine. However, when FCP X came out in June at $299, the lack of several features omitted from the first release caused a stir in the pro video community, forcing Apple to post a FAQ outlining the reasons behind the changes in Final Cut Pro X. Apple said they were committed to making Final Cut Pro X ”a breakthrough in nonlinear video editing”, although many suggested the company should put the old version back on sale to ease the transition process from FCP 7 to FCP X.

According to MacRumors:

We confirmed with an Apple telesales representative at 800-MY-APPLE that Final Cut Studio, part number MB642Z/A, is again available for $999 and $899 for educational customers. The product is only available through the 800-number and is not available in Apple Retail Stores or on the Apple Online Store.

Final Cut Studio includes Final Cut Pro 7, Motion 4, Soundtrack Pro 3, DVD Studio Pro 4, Color 1.5 and Compressor 3.5. The suite was discontinued with the launch of Final Cut Pro X, with Apple preferring a single-app model as Motion 5 and Compressor 4 also went on sale on June 21 on the Mac App Store.

As noted by The Next Web, amidst criticism surrounding the release of Final Cut Pro X on the Mac App Store (seen by several video professionals and customers as a consumer-level app lacking many of the “pro” functionalities of the previous version) Apple has begun issuing refunds to App Store customers who have bought Final Cut Pro X, Motion, or Compressor. In an attempt to do “damage control” after the criticized release, an alleged email to a customer outlines how the company is making an exception to issue refunds for FCP X, as opposed to their usual policy for iOS and Mac apps.

EOSHD reports the following email:

Moving forward, I understand that you are not satisfied with the app “Final Cut Pro”. I can certainly appreciate you would like a refund, and I would be more than happy to help you out with this today. In five to seven business days, a credit of £179.99 should be posted to the credit card that appears on the receipt for that purchase.

Please note that this is a one time exception because the iTunes Terms and Conditions state that all sales are final.

Apple has been known for not including refunds for apps in their sales policy, thus forcing customers to deeply consider each purchase before clicking the buy button. In a support document, in fact, Apple clearly states that “all sales are final”:

Subject to the iTunes Terms of Sale, all sales on the iTunes Store are final. When you agree to purchase an item by clicking the Buy button (using either 1-Click or Wish List), your Apple ID is charged and the transaction cannot be cancelled. See the iTunes Terms of Sale for additional information.

The same policy is corroborated by the iTunes Terms & Services, which outlines the “final” status of sales and rentals and indicates Apple doesn’t issue refunds for price reductions:

All sales and rentals of products are final.

Prices for products offered via the Services may change at any time, and the Services do not provide price protection or refunds in the event of a price reduction or promotional offering.

However, Apple has also been known for applying a different policy before: by filing a formal request on the App Store customer support website (usually within hours after a purchase) and providing an explanation of what went wrong with a purchase, Apple usually issues app refunds to unhappy customers who believe the software they purchased doesn’t function as advertised or has technical issues that prevent a correct usage. Indeed, this seems to be the most common explanation provided by Final Cut Pro X customers as a thread on Apple Support Communities confirms.

It’s not clear how exactly Apple is making an “exception” with FCP X — whether it’s because several days have passed since the release, or because they never had to deal with large-scale Mac App Store refund request — but it appears the company is moving forward to ensure customers who don’t find FCP X suitable to their needs will get their money back. Refunds are nothing new to the App Store, but this may be the first time Apple has to provide such extended support due to Final Cut Pro’s troubled launch.

Following this morning’s release of Final Cut Pro X, Motion 5 and Compressor 4 in the Mac App Store,  YouTube user Matt’s Macintosh has posted a first 10-minute video hands-on with FCP X, available at $299 as digital-only download. The video, which we’re embedding after the break, highlights some of Final Cut Pro’s new functionalities such as the revamped iMovie-like UI, magnetic timeline, new effects, as well as the additional content Apple has already made available for FCP X users via Software Update. Furthermore, the author of the video notes how real-time rendering allows to import, edit and play clips in seconds without any waiting as in the previous versions, and how text effects look like a combination of iMovie (undoubtedly a source of inspiration for the FCP X team) and Motion.

Check out the video below.

Update: direct links to the additional content download mentioned in the video:

Final Cut Pro X Content

• Sound Effects: Over 1300 rights-free sound effects installed into the Audio Browser of Final Cut Pro X.
• Audio Effect Presets: Additional preset effects for the Space Designer plug-in.

Motion 5 Content

• Motion Templates: A variety of professionally-designed, customizable templates.
• Motion Library Content: Animated vector graphics, backgrounds, template media, sample Motion projects, and royalty-free still images.
• Motion Sample Media: Clips and images for use with Motion Help examples and tutorials.

ProApps QuickTime Codecs

• Apple Intermediate Codec
• Apple ProRes
• AVC-Intra
• DVCPRO HD
• HDV
• XDCAM HD / EX / HD422
• MPEG IMX
• Uncompressed 4:2:2

Apple has also published a database of cameras compatible with Final Cut Pro X here with the following notes:

• Final Cut Pro X is compatible with iPhone 3GS, iPhone 4, iPad 2, and iPod touch (4th generation).
• Final Cut Pro X is compatible with most MiniDV tape-based camcorders using DV and HDV formats, which use a FireWire (also known as IEEE 1394 or i.LINK) cable to transfer video.
• If you have imported video into iPhoto or Aperture from a digital still camera, you can drag compatible video clips from iPhoto or Aperture directly to an Event in the Final Cut Pro X Event Library or a project in the Timeline.

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UPDATE: Final Cut Pro X is now available in the Mac App Store, as well as Motion 5 and Compressor 4.

Apple has just issued a press release noting that Final Cut Pro X will launch sometime today on the Mac App Store for a price of $299.99 with Motion 5 and Compressor 4 also out today for $49.99 each.

Apple® today announced Final Cut Pro® X, a revolutionary new version of the world’s most popular Pro video editing software which completely reinvents video editing with a Magnetic Timeline that lets you edit on a flexible, trackless canvas; Content Auto-Analysis that categorizes your content upon import by shot type, media and people; and background rendering that allows you to work without interruption. Built on a modern 64-bit architecture, Final Cut Pro X is available from the Mac® App Store™ for $299.99.

Some of the new features of Final Cut Pro X include a vastly improved video editing experience, completely rebuilt to feature a “dynamic editing interface” including what Apple dubs a ‘Magnetic Timeline’ which lets editors assemble shots simply and quickly with no unwanted black gaps in the timeline. In a similar vein clips can now be connected so that as you move one clip to a new place on the timeline, all the other connected clips (such as music or audio effects) stay synchronized with the clip. Compound Clips is another new feature that lets editors combine a group of elements (clips, audio etc) into just one clip that can easily be moved around on the timeline.

Another cornerstone feature of FCP X is vastly improved media organization, starting with support for many more formats of video. Content is now automatically analyzed with FCP X organising your footage into preset kinds of footage including whether or not there are people in the shot (and whether it is just one person or a group), whether it is a wide or closeup shot, whether the footage is stable or shaky and so on. There is also support for keywords which can be applied quickly to any piece of footage, combine this feature with the content auto-analysis and you can find the shot you need nearly instantly. Other key points of interest include ‘Smart Collections’ allowing users to organize clips without having to physically move the file and direct access to content libraries such as Aperture and iPhoto.

As had been expected, performance is also a huge area of improvement for FCP X, off the bat there is support for the 64-bit architecture and then there is resolution independence (4K footage is now supported), improved GPU utilization, background processing and a shared render engine between Final Cut Pro, Motion and Compressor. Some final points of note are that FCP X comes with a large variety of video effects, including the standard ‘Film Grain’ and ‘Cartoon’ to many others. There are also title sequences and bundled audio effects that are royalty free.

Motion 5 which is also available from today from the Mac App Store for $49.99 which is Apple’s motion graphics tool that has been redesigned, adds new templates, simplified chroma-keying and similarly takes advantage of 64-bit architectures. Compressor 4 is also available for $49.99 in the Mac App Store and has seen some modest improvements and feature additions, most notably is again support for 64-bit architectures and GPU utilization. Curiously both Motion 5 and Compressor 4 mention Blu-Ray recording – perhaps a Mac accessory could soon allow direct Blu-Ray recording, or perhaps new Mac Pros.

You can purchase Final Cut Pro X in the Mac App Store for $299.99, also available in the Mac App Store is Motion 5 for $49.99 and Compressor 4 for $49.99. FCP X requires at least 2GB of RAM (4GB is recommended), an OpenCL-capable graphics card or an Intel HD Graphics 3000 or later, 256MB of VRAM and at least 2.4GB of disk space. For a full run down of new features be sure to check out the Final Cut Pro X page on the Apple Website.

Jump the break for Apple’s full press release.

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Apple hasn’t posted an official video of yesterday’s Final Cut Pro X announcement at the Supermeet in Las Vegas (and some say it likely won’t), but as noted by MacRumors two unofficial videos has surfaced on Youtube showing the entire presentation. The video are in good quality, audio is decent and they can be viewed in 720p.

You can watch the videos below. More screenshots of Final Cut Pro X were posted this morning, as well as confirmation from Apple to “stay tuned” about other apps of the Final Cut Pro suite coming in the future. Final Cut Pro X will be released at $299 on the Mac App Store in June.
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Last night, Apple officially announced a new version of Final Cut Pro during the Supermeet in Las Vegas, Nevada. As you might have read in our liveblog and announcement post, Final Cut Pro X has been completely rebuilt from the ground up to be as revolutionary as the first version of FCP released in 1999: full Cocoa, Core Animation, Grand Central Dispatch and 64-bit support, iMovie-inspired menus for easier navigation and media management, a whole new underlying engine that — according to people who saw the demo yesterday — makes the timeline incredibly fast and responsive. With keyboard-based nesting, magnetic timeline, background processing and automatic people and media detection on import, Apple aims at revolutionizing Final Cut Pro.

As announced yesterday by Chief Architect of Video Applications Randy Ubillos on stage, Final Cut Pro X will be released at $299 in June. Final Cut Pro went under a major price cut (it used to be sold at $999), and it will also be available on the Mac App Store — like every new Apple desktop app nowadays. But last night, many immediately wondered whether the lower price and Mac App Store distribution would lead to the demise of Final Cut Express (widely regarded as an “iMovie for Pros”, lacking many of the functionalities of Final Cut Pro) and boxed copies of FCP. Furthermore, Apple made no mention of all the other Final Cut Studio apps last night such as Motion, Soundtrack Pro, Compressor, Color and DVD Studio Pro. On Twitter, I speculated Apple could release them as standalone apps in the Mac App Store or — when they don’t make sense as apps because they’re basically “extensions” to Final Cut — as in-app purchases within Final Cut Pro X itself.

An Apple representative, speaking to The Loop, seems to confirm the theory that other apps will be released alongside FCP X:

Apple on Wednesday introduced Final Cut Pro X, but there was no mention of the other applications in the suite of video apps.

“Today was just a sneak peak of Final Cut Pro, stay tuned,” an Apple representative told The Loop.

The Loop has also received a series of high-res screenshots, one of them you can see above. We should know more about Final Cut Pro X in the coming weeks (Apple hasn’t posted a press release, or updated its website with a sneak peek) as Apple gets ready for a June launch, presumably during or soon after the WWDC.

Update #1: Final Cut Pro X will be released in June and it’ll be available through the Mac App Store. No mention of Final Cut Studio or Final Cut Express today. [via]

As widely expected, Apple just introduced a new version of Final Cut at the Final Cut Pro Supermeet during NAB 2011 in Las Vegas, Nevada. Touted as “revolutionary as the first version” from 1999, Apple introduced the new Final Cut Pro X saying that every major broadcaster and film maker nowadays relies on FCP for their video editing needs.

Basing on live updates coming from attendees at NAB 2011, Final Cut Pro X has been built from scratch, and it’s entirely 64-bit. It’s based on technologies like Cocoa, Core Animation, Open CL, Grand Central Dispatch and it focuses on image quality. It features a resolution independent timeline up to 4K for scalable rendering — in fact, it appears the old render dialog is gone entirely as the app uses the available CPU to keep files always rendered. FCP X allows you to edit while you’re importing thanks to its new engine, and it’s also got automatic media and people detection on import, as well as image stabilization.

Apple is promoting the new FCP X as a complete and total rebuild. Smart collections look very similar to iMovie, and overall there is a feeling Apple has borrowed some UI elements from the iLife application to make the general design more accessible, even for professionals. For instance, Apple has brought “single keystroke nesting” to Final Cut Pro — a new functionality that allows you to group chunks of media into a single clip in the timeline. The “inline precision editor” allows you to make edits by revealing media with an iOS-like menu.

More details from liveblogs:

- “You can view the media in the browser in a film strip type view. You can completely customize how you view media prior to the timeline.” – robimbs

- “4 window setup is now kind of truncated in 3 windows. The browser has the viewer built into it.” – robimbs

- “Auditioning: collect options during edit, choose later (simplifies versioning). This is loosely similar to Logic’s feature for grouping” – fcpsupermeet

Some notes of interested from Photography Bay:

10:33: Randy Ubillos, Chief Architect, Video Applications on stage. Demo FCP X live now. Beta version. “We hope it behaves.”

10:35: Audi R8 commercial spot cut on FCP X…

10:36: Demo’ing it live now. Showing off the keywording ability of the sections of the clip instead of the whole clip.

10:37: Offers filmstrip view for content. Looks just like iMovie’s functionality.

10:38: You can highlight sections of content in the filmstrip view and add keywords that way. The keywords show up as items in event library. Selecting those keyword items brings up just those sections of content. Looks like subclips, but it’s not.

If the new FCP X is still in beta, there’s shouldn’t be a product launch (or press release) coming today. Several attendees are reporting on Twitter the new timeline is very, very fast and are also mentioning an iPad app being demoed on screen. With background processing and the possibility to use all cores on powerful machines like a Mac Pro, Apple has focused on improving the reliability of Final Cut’s timeline by making sure to clips can be accidentally “destroyed”. The redesigned UI with a touch of iOS here and there and “magnetic timeline” should — basing on what we’re hearing from people at NAB — dramatically improved navigation and organization of large chunks of media.

FCP X features instant render in the background that doesn’t affect editing, also with 1-click instant color matching. Color correction, for example, has been built right into the timeline, enabling users to, say, distribute a “Ken Burns Effect” with a single swipe. Apparently there’s a lot of animation going on with windows, and attendees are reporting that — judging from the demo — Final Cut Pro X is incredibly fast in every task and processing that’s been done on stage.
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The ProVideoCoalition reports this evening that the new Final Cut Pro isn’t just amazing, but that it’s slated for an April 12th launch date at the tenth annual SuperMeet at the Bally’s Event Center in Las Vegas, Nevada.

Rumors are flying that Apple will be using the Vegas Supermeet to announce the next version of Final Cut Pro. Supposedly, Apple will be taking over the entire event for their announcement, canceling all other sponsors, including AJA, Avid, Canon, BlackMagic, Autodesk and others, who were set to give presentations.

So far, ProVideoCoalition has confirmed that Canon, Avid, and Autodesk will not be presenting on the 12th. Avid reported that Supermeet canceled their sponsorship for the event, while Canon cancelled speaker Philip Bloom’s stage appearance. However, Bloom may make a guest appearance at the event.

Early in January, Hardmac proposed that Apple was testing a beta version of Final Cut Pro, and that it was slated for a late March or early April release date. In February, Techcrunch’s Alexia Tsotsis reported that video editors were visiting the Apple campus to get a preview of the new software.

Apparently Apple is still putting the finishing touches on “the biggest overhaul to Final Cut Pro since the original version was created over 10 years ago”and wanted pro user feedback. Emphasis on “pro.”

MacRumors quotes Final Cut author Larry Jordan, who writes on his blog:

I’ve Seen The New Version of Final Cut Pro… and it’s a jaw-dropper. Last week, Apple invited a few folks, including me, to a short meeting in Cupertino where they previewed the up-coming version of Final Cut Pro. While I am under NDA and can’t talk about what I saw, I CAN tell you the meeting happened and that it showcased the new Final Cut Pro.

Ripe with rumors pointing to an April launch, I’d expect the next iteration of Final Cut Pro to launch this month. The last time we saw any activity with Final Cut Pro was in 2009, and many are expecting dramatic interface changes to coincide with 64-bit support and the launch of Lion.

[via MacRumors]