Released today on the Mac App Store after months of teaser videos and private betas, Analog is the latest creation by Realmac Software, makers of great apps for the Mac like Courier and LittleSnapper. As the early preview videos suggested, Analog is an application to quickly edit and “beautify” your photos in a way that has been made popular recently by iOS apps like Instagram and Camera+ or, on the Mac, Flare by The Iconfactory. Whilst Analog undoubtedly shares some similarities in the main concept with these applications (pick a photo, apply a filter, share it), the execution and attention to detail of the Realmac team makes sure Analog can stand out from the crowd of post-processing utilities.

I’ve been playing with Analog, and I like it because it is extremely simple, focused, and elegant. Everything from choosing a filter to cropping an image has been made intuitive and fast, with some graphical elements (like the sharing menu) inspired by recent iOS interface guidelines brought over to OS X by Apple. Most of all, Analog is fast: I tried the app on my 13-inch MacBook Air (entry model), and filters were applied in less than a second — Analog is very snappy and responsive.

When you fire up Analog for the first time, you’re presented with a large “drop” area on the left, and a sidebar for filters and borders on the right. To start editing an image, you have to drop it into Analog’s main window; once an image is in there, you can start choosing filters and borders to “give your photo some soul”, and share it with your friends. The typical navigation and usage pattern of Analog is fairly simple: import photo, process, share.

Analog offers 20 filters, which have been carefully researched by Realmac over the past months to make sure each one of them has its own personality (something we know that matters in this kind of apps) and will make your photos look great. Now I’m no photography expert, but I can recognize a nice filter when I see it. Analog’s filters range from washed out (Hefga, Golden Hour) to black & white (Noir, Dark Knight, Bromide — three B&W variations with different grey scales and contrast) to contrasty (Memory, XProcess) and other interesting options that I can’t quite classify (Kyoto, Hawkeye). Analog’s filters look good, and I definitely like the choice of 20 different filters offered by Realmac. You might argue some of them look similar to each other, but the developers have also implemented a system that ensures scratches, noise and other effects are always randomized on each processing session.

A photo processed and exported using Analog

To switch between effects you simply have to click on them; a switch button at the top of the sidebar enables you to choose borders, which will look instantly familiar if you’ve used other apps like Instagram and Flare. (more…)

Instagram, the iPhone-only social network for sharing photos with your friends, has released a major new version of their app today, which reaches version 2.0 and adds a number of new features, updated interface design, and a new icon.

The most notable change in Instagram 2.0 is the implementation of live filters. In previous versions of Instagram, every time you took a new photo with the app’s dedicated camera UI you had to apply a filter after the photo was taken, and if the filter was not okay for the photo, you were obviously forced to go back to main screen and re-shoot. Having to retake a photo to make it play nice with a selected filter could lead to several problems — your favorite “moment” may be gone forever, and you’d end up with multiple shots to choose from. In Instagram 2.0, the camera screen has been completely re-imagined to accomodate live filters and tilt shift — meaning, you can see how a filtered photo will look like before you take it.

Thanks to iOS’ powerful live image editing and photo-taking functionalities, the developers have been able to develop a solution that lets you instantly see how filters will apply to your photos — no need to shoot and apply separately.

From this new camera view, you can scroll filters at the bottom, or play with a series of buttons along the top. These buttons let you snap a photo without borders, activate/disable flash, swap cameras, or tweak live tilt-shift. The latter option is particularly amazing when seen in action, as it updates the camera view in real-time with different types of tilt-shift as you tap on the screen.

Alongside being able to see how filters will look like before taking a photo, Instagram version 2.0 comes with four new effects (Amaro, Rise, Hudson, and Valencia). Users can still decide to take a photo without effects and apply them later (simply don’t tap on the filters icon in the toolbar), but from what I’ve seen so far, performances of this update on the latest iPhone hardware really make for a fast and smooth experience when playing with live filters. We tested the feature on an old iPhone 3GS and the transition between effects was very smooth on that device, too. The Instagram developers say the new filter engine is up to 200 time faster than before.

Since the day we launched, one core part of the app has remain largely unchanged: the camera. In the past, we’ve added filters & tilt-shift, but the base technology has never evolved. Today that all changes as we introduce a complete upgrade to Instagram’s camera with a brand new technology layer.

See the world through Instagram’s stunning effects before you even snap a photo. Simply select a filter, hold the camera up to the scene and see the world through Instagram’s visual effects. We’ve re-written your favorite Instagram filters to be over 200x faster so even after having taken a photo, switching between them takes no time at all.

The new Instagram is also geared towards giving users more control over how their photos are snapped, and shared with the world. Besides being able to remove borders and rotate a photo after it’s taken, photos are now saved at much higher resolution in a device’s library — photo size has been increased from 612×612 to 1936×1936 on the iPhone 4 (1536×1536 on the iPhone 3GS). This was one of the biggest complaints with the original Instagram, and the developers are surely on the right path to deliver an app that’s equally fast at sharing photos, and saving them at high quality.

As the service is now nearing 10 million users, it’s interesting to look back at my initial review of Instagram last year and see how much has changed. In spite of the new features introduced today — a refreshed interface, live filters, higher photo sizes — Instagram is still the same app that allows users to share photos with a new “social paradigm”. Instagram has reinvented the way photos can be “beautified” and shared on mobile devices to multiple social networks, ultimately building a social network on its own that’s now attracting millions of users and popular brands.

You can find Instagram 2.0 on the App Store.

Looks like Apple rolled out a new neat little feature in the iPad App Store: search filters. When you browse the App Store from your iPad (mine is running iOS 4.3 beta, but I guess the change is live for everyone) and start searching for an app, five filters will appear under the top bar: category, release date, rating, price and device. Filters can be adjusted from a popover, and there’s also a button to clear all filters.

The feature is quite useful if you’re into searching for apps through your device’s App Store, so go check it out. More screenshots below. [Thanks, Shane!] (more…)

The iPhone is becoming one of Japan’s best selling smartphones — something quite strange for a country that’s not usually huge on products coming from the States, or Europe — and now the Japanese government is asking Apple and Softbank, the iPhone carrier in the land of the Rising Sun, to add content filters on the iPhone by default. To prevent teenagers from accessing “harmful” web content (can we have a guess? porn) and, generally, stuff they shouldn’t be able to see on a smartphone, the National Police Agency requires handsets markers to ship devices with this kind of filtering.

As you can imagine, this isn’t going to be easy for the Japanese government and Softbank, who’s just the middle man between Cupertino and the Japanese folks lining up to buy iPhones every day. Softbank can’t install proprietary code on the iPhone — they should open an iPhone first and find a way to give it to customers with some filtering software enabled. But we know iOS doesn’t allow for these kinds of software to be installed. So it’s all on Apple now, which has to evaluate whether or not they should follow the Japanese government’s request.

The way I see it, Japan will have to wait for filters to come on their iPhones for a long time. [via TUAW]