According to an interview published by paidContent, music streaming service Rdio will soon expand in “all countries” in Europe, making its digital music catalog available to more users outside the US, Canada, Germany, Brazil, Portugal, Spain, Australia, New Zealand, and Denmark, where it is currently available.
There are some major competitors in Europe,” Rdio’s partnerships and internationalisation VP Scott Bagby tells paidContent. “We are a couple of years behind others in terms of expansion there.
“But Europe is an immediate focus. We’ll be expanding in all countries in Europe – within the next few months, you’ll see several pop up.
Like competitors Spotify, MOG, and Deezer (the latter very popular in Europe), Rdio allows users to pay a monthly fee to gain unlimited access to a vast library of songs and albums by artists whose labels and publishers have agreed to make music available for streaming. That isn’t always the case, as some notable exceptions have showed in the past, but new data from the US music industry suggests that music subscriptions are growing, proving to be a viable alternative to standard digital downloads. Rdio, however, puts greater focus on the social aspect of music discovery and collection, allowing its users to “follow” other Rdio subscribers and build playlists they can share and collaborate directly on the site, or using the native apps the service has developed for iOS, Android, and OS X. With the recent launch of New Rdio, the company has set out to fundamentally rebuild the way users interact with the service, making it easier to access playlists, recommendations from the network, and people to follow.
Like with most streaming services founded in the US, Rdio hasn’t been able to obtain rights to launch internationally since Day One, preferring to stagger launches in other countries throughout the past year. According to VP Scott Bagby, no timeframe has been set, but Asia will be another focus for the company after a wider European rollout.