Aired last night and then posted on Apple’s website and official YouTube channel, “Metal Mastered” is the company’s latest commercial for the iPhone 5s that follows “Plastic Perfected” for the iPhone 5c and a 5s promo video released last month after the device’s announcement.
The commercial focuses on the iPhone 5s’ gold color option and Touch ID with Goldfrapp’s “Ooh La La” playing in the background. The song’s lyrics are timed with the appearance of Touch ID on video, and the commercial prominently features the 5s’ dual-LED flash system as well as iOS 7.
Late last night, Apple announced that Burberry CEO Angela Ahrendts will join Apple in the spring of 2014 in the newly created position of Senior Vice President of Retail and Online Stores. The position of SVP of Retail was vacant since John Browett’s departure from the company last year.
I am thrilled that Angela will be joining our team,” said Cook. “She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.
Last year she was the highest paid CEO on the London Stock Exchange’s FTSE 100, with total pay of roughly $27 million. (That included stock options; her current Burberry salary is reportedly just under $11 million.) But Apple’s retail presence is amazingly lucrative and clearly needs to remain a focus for the company.
Below, a video of Ahrendts discussing her past eight years at Burberry with Chairman Sir John Peace and future CEO Christopher Bailey.
And last, a video of Ahrendts discussing “Human Energy” at her TEDxHollywood talk from April 2013.
The concept of the building,” Oppenheimer said, “is collaboration and fluidity. It’ll provide a very open-spaced system, so that at one point in the day you may be in offices on one side of the circle and find yourself on the other side later that day.
Mercury News got an exclusive sneak peek at a scale model of Apple’s new “spaceship” campus, which goes before the Cupertino City Council Tuesday for an initial vote. The photos provide some context to Apple’s impressive proposal — not just for the spaceship-shaped building, but for the entire ecosystem that Apple plans to grow around it.
Check out the full gallery here, and a video of the model on YouTube.
There was less they could do to make sure the phone calls Jobs planned to make from the stage went through. Grignon and his team could only ensure a good signal, and then pray. They had AT&T, the iPhone’s wireless carrier, bring in a portable cell tower, so they knew reception would be strong. Then, with Jobs’s approval, they preprogrammed the phone’s display to always show five bars of signal strength regardless of its true strength. The chances of the radio’s crashing during the few minutes that Jobs would use it to make a call were small, but the chances of its crashing at some point during the 90-minute presentation were high. “If the radio crashed and restarted, as we suspected it might, we didn’t want people in the audience to see that,” Grignon says. “So we just hard-coded it to always show five bars.”
There are many good stories about the creation of the iPhone, but Fred Vogelstein's article for The New York Times is something else. Vogelstein, who is working on a book to be released in November, talked to various former Apple engineers such as Andy Grignon and Tony Fadell and assembled a fantastic collection of anecdotes, memories, and details of Steve Jobs' legendary iPhone keynote at Macworld 2007.
If you read one thing today, make it this one. Personally, I found it more entertaining (and possibly accurate) than several sections of Walter Isaacson's book. Make sure to read what happened to Forstall's chief of staff.
Following the release of iOS 7, Apple has announced new iOS Tech Talks. Taking place in 6 cities around the world, third-party developers will be able to get guidance from Apple engineers about creating software for iOS 7 in what are, essentially, “mini WWDCs” that last one day.
Get in-depth guidance about developing for iOS 7, learn practical coding tips and tricks, and obtain valuable one-on-one programming and design assistance in our lab. Choose which day is best for you — app developer day or game developer day. Apply now.
When WWDC 2013 sold out earlier this year in less than two minutes, Apple said that Tech Talks would be coming back. Notably, this year Apple is holding separate events for app and game developers (which is nicely in line with the company's recent increased separation of apps and games on the App Store):
There will be two events per city, one devoted to app developers and the other focusing on game developers. You’ll choose to attend either the app developer day or the game developer day. You may only apply for one day at the iOS 7 Tech Talks.
The last time Apple “hit the road” was in late 2011 with the Tech Talk World Tour after the release of iOS 5. This time, Apple will hold Tech Talks in 6 cities instead of 9, and details are available here.
This morning, Apple refreshed its iMac line with new CPUs, GPUs, faster WiFi, and faster PCIe flash storage options. From Apple’s press release:
Apple today updated iMac with fourth generation Intel quad-core processors, new graphics, next generation Wi-Fi and faster PCIe flash storage options. The updated iMac brings the latest technology to the stunningly thin design and gorgeous display of the world’s leading all-in-one desktop.
“iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Inside its ultra-thin aluminum enclosure, the new iMac has the latest Intel processors, faster graphics, next generation 802.11ac Wi-Fi and faster PCIe flash storage.
Aside from Intel’s new processor and graphics, the new iMacs come with 802.11ac support, which was also added to the company’s AirPort Extreme station earlier this year. According to Apple, this will deliver up to three times faster performance than the previous generation.
I found USA Today’s interview to be a much better read than Businessweek’s. Only Ive and Federighi spoke with USA Today’s Marco della Cava, but the interview is full of interesting tidbits, such as the fact that Apple’s teams “sat down” to work on iOS 7 in November 2012, or how Federighi describes the thinking behind the new OS:
“This is the first post-Retina (Display) UI (user interface), with amazing graphics processing thanks to tremendous GPU (graphics processing unit) power growth, so we had a different set of tools to bring to bear on the problem as compared to seven years ago (when the iPhone first launched),” he says. “Before, the shadowing effect we used was a great way to distract from the limitations of the display. But with a display that’s this precise, there’s nowhere to hide. So we wanted a clear typography.”
Naturally, Federighi omitted that iOS 7 was also released for the iPad 2 and iPad mini, which don’t have Retina displays.
A personal favorite of mine: what Jony Ive drinks during interviews.
Ive rocks excitedly, then leans forward. Could be the espresso he’s just set down.
On the launch week of iOS 7, the iPhone 5s, and iPhone 5c, Businessweek scored an interview with Apple’s top executives. The interview doesn’t focus on the new iPhones or thinking behind iOS 7, it’s not very long, and it dwells a bit too much on the implications behind Android’s market share and the old Apple-Microsoft war in the 90s.
But there are some good bits, such as this one:
The line against Apple is that its pace of innovation is off, but Ive and Federighi dismiss that. The two are keen to point out not just new features, but also the deep layers of integration that went into each one. Of the 5S’s fingerprint scanner, Ive says, “there are so many problems that had to be solved to enable one big idea.” Without mentioning competitors (Samsung), it’s clear the two executives think some of what passes for innovation is illusory at best. “We didn’t start opportunistically with 10 bits of technology that we could try to find a use for to add to our features list,” Ive says.
Federighi jumps in: “New? New is easy. Right is hard.”
Called “Designed Together”, the commercial focuses on how the design of the iPhone 5c and iOS 7 complement each other in various ways. Apple’s message is that, with the iPhone 5c and iOS 7, the difference between hardware and software has been blurred, much like many aspects of its new operating system. There are playful animations that see iOS 7 features morphing into iPhone 5c hardware, and parts of the iPhone 5c’s colored shell becoming pieces of the iOS 7 interface.
The interplay between hardware and software is something that Apple has been remarking for the past week since the announcement of the iPhone 5c and iPhone 5s, and it’s no surprise that the company is now promoting the idea to the general public through a fun, delightful ad.