Posts tagged with "apple"

Integrating Women Into the Apple Community

Brianna Wu, writing for Macworld last week:

But it’s very hard for me to reconcile this consumer-facing Apple with the development company that put no women on stage this year for either the 2014 Worldwide Developers Conference keynote or the more-technical State of the Union. It’s difficult to connect this Apple I know and trust with the endless sea of white, male faces I saw at Yerba Buena Gardens during this year’s WWDC Bash. Women buy Apple products. We develop on Apple hardware. But we’re still not yet well-represented in Apple’s developer community.

We, as a community, need to keep talking about this and then act on it, because the future needs to be better. Also from Brianna's article:

Getting women into entrepreneurial positions is also critical. My own company, Giant Spacekat, has quickly risen as a powerful voice for women in game development. Not only am I in a position of industry credibility, I’m able to speak to my experiences, to hire women and advocate for other women. There need to be more Giant Spacekats in the industry.

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Apple’s Diversity Stats and Message

Tim Cook, writing on Apple's Diversity webpage in regard to newly-published stats:

Apple is committed to transparency, which is why we are publishing statistics about the race and gender makeup of our company. Let me say up front: As CEO, I’m not satisfied with the numbers on this page. They’re not new to us, and we’ve been working hard for quite some time to improve them. We are making progress, and we’re committed to being as innovative in advancing diversity as we are in developing our products.

A short film is available here. See also: inclusion inspires innovation.

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Apple Debuts New ‘Your Verse’ iPad Adverts

Earlier today Apple posted two more iPad ads as part of their ongoing 'Your Verse' series. These latest two ads feature Detroit community activist Jason Hall and the Beijing-based electropop musicians of Yaoband. The 'Your Verse' series of ads tell stories about how different people use their iPad in their own unique ways, not only through a 30-second ad, but also through dedicated webpages that tell their stories in more detail.

Part of the 'Your Verse' webpages are dedicated to highlighting the apps used frequently by those featured in the ad. For Jason Hall that includes Prezi, Penultimate and Phoster.

It began simply enough. Just 10 friends on a Monday night ride. Soon it was 20. Then 30. In its second year, the ride grew from 130 to 300 cyclists in two weeks. As the numbers increased, Hall turned to his iPad and made it the command center for all things Slow Roll. “We use it for everything we do, from mapping to communicating to ordering new T-shirts,” he says.

For Yaoband they use iMaschine to capture various sounds that they use in their performances, whilst also using iMusic Studio and iMPC.

Inspired by the pulse of life in modern China, they started by capturing audio samples with iPad and turning them into progressive beats. Nothing was sacred as they flowed in and out of musical genres, mixing electronica with rock, rap, and traditional Chinese songs. “We were just like scientists in a lab, trying many formulas,” says Peter. “Every single song was a surprise, because it was always better than I imagined.”

You can view the full ads below, or view them on the 'Your Verse' pages for Yaoband and Jason Hall.

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The 1986 Apple Collection

Update: Reader Rick Henson got in contact and let me know that he uploaded scanned copies of the entire collection, which you can view here. The other pages feature everything from Apple-branded paperclips, lapel-pins, Swiss knife, and of course, an Apple watch.

Dug up by The Trad, The Apple Collection is an amazing look at what Apple—a company often hailed for its tasteful, minimalist design—thought was awesome back in the ’80s. Namely, gaudy belts, logo-covered baseball caps, and the word “Apple” written in as many different variants of ugly lettering as the company could find. Sadly, no black turtlenecks or jeans are on display; Steve Jobs had been ousted from the company the year previous by former PepsiCo CEO John Sculley, and wouldn’t return for another 11 years. [The A.V. Club]

The Trad originally posted this back in 2011, but I only just saw it today when The A.V. Club linked to it. Suffice to say, the above image is just a taste of what you'll get see if you view the full collection - which you're going to do, right?

[via The A.V. Club]

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Apple, Samsung Agree to End Patent Suits Outside U.S.

The agreement shows Apple and Samsung may be nearing a conclusion to what has been a drawn-out and occasionally nasty worldwide patent fight, which has sprouted alongside the booming market for touch-screen smartphones. Apple has accused Samsung of copying its iPhone designs, while Samsung has countered that Apple is using pieces of its wireless-transmission technology without permission. Neither has won a decisive decision and judges have repeatedly urged the two companies to reach a settlement rather than play out their dispute in court.

Today's announcement, sent to Bloomberg and other media organizations, means that all disputes between Apple and Samsung outside the United States are being abandoned. The international disputes had been fought for years in Australia, Japan, South Korea, Germany, Netherlands, the U.K., France and Italy.

“Apple and Samsung have agreed to drop all litigation between the two companies outside the United States,” the companies said in the statement. “This agreement does not involve any licensing arrangements, and the companies are continuing to pursue the existing cases in U.S. courts.”

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Apple and IBM Join Forces to Tackle the Mobile Enterprise

A few hours ago, Apple and IBM announced that they were partnering up with each other to "transform enterprise mobility". The partnership will bring new enterprise solutions to iOS including native apps developed by IBM, unique IBM cloud services for iOS, a new AppleCare for enterprise, and will allow IBM to sell iPhones and iPads packaged with "industry-specific solutions".

The new IBM MobileFirst for iOS solutions will be built in an exclusive collaboration that draws on the distinct strengths of each company: IBM’s big data and analytics capabilities, with the power of more than 100,000 IBM industry and domain consultants and software developers behind it, fused with Apple’s legendary consumer experience, hardware and software integration and developer platform. The combination will create apps that can transform specific aspects of how businesses and employees work using iPhone and iPad, allowing companies to achieve new levels of efficiency, effectiveness and customer satisfaction—faster and easier than ever before.

The two companies are working together to bring more than 100 mobile solutions, including a number of apps that are designed and developed for the enterprise. These so-called mobile solutions will address specific industry needs including, but not limited to, those in retail, healthcare, banking, travel and transportation, telecommunications and insurance. They will be built from scratch with IBM's cloud software services for analytics, data security and data management native to iOS. The hope for both companies is that the partnership will "deliver a new level of value for businesses". These mobile solutions will start arriving later this year and into 2015.

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Apple Publishes 2014 Environmental Responsibility Report

Late on Wednesday Apple published their 2014 Environmental Responsibility Report, detailing Apple's efforts to reduce their impact on the environment. The company also updated their Environmental Responsibility pages on their website, reflecting the new data contained in this year's Environmental Responsibility Report.

In the report and on their website, they highlight the significant progress they have made to reducing their carbon footprint. Between fiscal year 2011 to fiscal year 2013, Apple's carbon footprint from energy use actually dropped by 31 percent, despite overall energy consumption increasing by 44 percent. As for this year's goal of powering Apple retail stores by renewable energy, they have so far converted 145 of their US retail stores and all 21 of their Australian retail stores to using 100 percent renewable energy (either purchasing from third-party renewable energy providers or participating in
utility green tariff programs).

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A Company Made of People

Allen Pike (via Brent Simmons) writes about Tim Cook's Apple:

Of course, this is a shift, not a revolution. Apple will never get to the point where their culture tolerates, say, employees publicly tweeting that their CEO should step down. Indeed, as a public company with fierce competitors, they’re obligated to maintain decorum and secrecy around things that are materially sensitive.

Still, around the things that aren’t core secrets - developer relations, employee personality, and standing up for their values - Apple is feeling more like a chorus of real people and less like a monolith.

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