Posts tagged with "apple"

Apple Debuts New ‘Powerful’ iPhone 5s Advert

Apple last night debuted a new advert for the iPhone 5s on US television networks and YouTube. Dubbed ‘Powerful’, the advert features the song Gigantic by the Pixies amongst a montage of scenes that shows the iPhone 5s accomplishing a myriad of tasks. There is no narration in this advert, but it does end with the slogan “You’re more powerful than you think”, which aptly sums up many of the more unique uses of the iPhone 5s that are shown. For example, the iPhone is used as a heart rate monitor, a remote to launch miniature rockets, as well as both an instrument and aid to an instrument, amongst other uses in the 90 second advert.

Update: As discovered by MacRumors, Apple has today launched a new section on their website that is dedicated to this advert and it highlights the apps that are featured in the spot.

You can watch the full advert below, or on Apple’s YouTube channel.

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Apple Tries to Clean Up Its Carbon-Spewing Ways With New Data Centers

It’s an unusual trip in that its point is to give a reporter exposure to the way Apple works, a departure from the company’s usual maniacal secrecy. But when it comes to the environment, Apple consciously carves out an exception to its standard opacity. Part of the motive, of course, is generating a halo effect from good works. But Apple also hopes to inspire other companies and organizations to embark on similar ecologically helpful enterprises. Though it may not have always been the case, Apple has a good Earth Day story to tell.

Here’s that story: Apple is close to its goal of powering all its facilities 100 percent by renewable energy. Its corporate campuses and data centers are now at 94 percent renewable and rising. (In 2010 it was 35 percent.) The next step is to extend the efforts to its retail stores.

A fascinating insight into Apple’s environmental efforts from Stephen Levy at Wired, who was given the opportunity to tour an Apple solar plant and data center in Nevada with Apple’s senior vice president of environmental initiatives, Lisa Jackson. It’s no surprise that the tour given to Levy is a good news story for Apple, but equally interesting are the things that Jackson notes Apple has yet to achieve – in particular converting their retail stores to renewable energy (which is this year’s goal).

Also interesting (but not surprising), Levy was allowed to report on anything he saw, except “the manufacturer of the servers” in the Reno data center.

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Apple Announces Q2 2014 Conference Call For April 23

Apple’s second quarter earnings report and conference call will take place on April 23rd, 2014, according to an Investor Relations update on Apple’s website first noted by setteBIT. Apple will provide a live audio webcast of the event.

Apple plans to conduct a conference call to discuss financial results of its second fiscal quarter on Wednesday, April 23, 2014 at 2:00 p.m. PT / 5:00 p.m. ET.

In the first quarter of 2014, Apple posted revenue of $57.6 billion and sold 26 million iPads, 51 million iPhones, and 4.8 million Macs, earning a quarterly net profit of $13.1 billion.

For Q2 2014, Apple set its guidance at revenue between $42 billion and $44 billion, with gross margin between 37 percent and 38 percent. Apple didn’t release major new products in the second quarter, with the company expected to roll out new entries in the iPhone and iPad lines later this year. The second quarter will provide insight into the company’s post-holiday sales following a record-breaking first quarter; in early March, Apple announced that CFO Peter Oppenheimer will retire at the end of September 2014. During the quarter, Apple launched a cheaper version of the iPhone 5c in selected markets, retired the iPad 2, and relaunched the iPad 4 with a Lightning connector. Apple also released the first major update to iOS 7, iOS 7.1, six months after the OS’ debut.

In the year-ago quarter, Apple posted revenue of $43.6 billion. The company sold 19.5 million iPads, 37.4 million iPhones, and ”just under” 4 million Macs, earning a quarterly net profit of $9.5 billion.

We will provide live updates from the conference call on our site’s homepage on April 23rd starting at 2 PM PT.


Apple Releases iTunes Festival 5.0 with New iOS 7 Design, SXSW Streaming

Apple pushed version 5.0 of its iTunes Festival app on the App Store today, updating the app’s UI for iOS 7 and the upcoming iTunes Festival at SXSW, which starts next week on Tuesday, March 11.

The app, which can be opened on iTunes or the App Store through this link, isn’t however available for download at the moment. While the link redirects to the app’s iTunes page that shows updated screenshots, icon, and changelog, the app can’t be downloaded, as iTunes returns an error that says that the item is “temporarily unavailable”.

According to recent speculation by Daring Fireball’s John Gruber, Apple was preparing an update to the iTunes Festival app to launch alongside iOS 7.1, which, according to his sources, will be required to run the updated app. On iTunes, technical requirements for iTunes Festival 5.0 don’t mention iOS 7.1 and report that “iOS 7.0 or later” is required, though the fact that the app can’t be downloaded may indicate an early release by Apple.

Update: According to initial reports via Twitter, it appears that the updated iTunes Festival app can be downloaded on some international App Store and run using the current version of iOS — iOS 7.0.6.



Ending The App Store Top 200

Manton Reece thinks that Beats Music's editorial curation efforts could work well as a template to improve how apps are discovered on Apple's App Store:

The answer is in Beats Music. They have no overall top 200 list! Instead, they have a bunch of people — musicians and writers who deeply care about music — curating playlists. The top 25 playlists in a genre are so buried in the app that I had to search them out just to write this blog post, because they seem to carry no more weight than any other playlist. Much more common are playlists like “our top 20 of 2013”. That’s not a best-selling list; it’s based on real people’s favorites.

There are literally hundreds or maybe thousands of other playlists. Intro playlists for a band, related artists that were influential to a singer you like, playlists for a mood or activity, and more. This extra manual step makes it much easier for an algorithm to surface great music: just look for playlists that contain songs you already like, and chances are good that you’ll discover something new.

I've argued in favor of more editorial curation before, and while I'm a huge fan of what Beats Music is doing, it's too early to tell whether the company will be successful or not.

I think there is merit to the idea of showcasing human-curated playlists in lieu of an automatic system (charts) that can be exploited with bots, paid installs, and other solutions. Beats Music's curated playlists are updated every day, they are contextual to current events, and, more importantly, they are visible in search. Apple has been building a good collection of curated sections for featured apps and categories, but they are not regularly updated and they're completely hidden from search.

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Apple Posts New Ad Shot Entirely on iPhones, Edited on Macs

To further commemorate the 30th anniversary of the introduction of the original Macintosh on January 24, 1984, Apple has published a new ad shot entirely with iPhones on a single day in 15 different locations around the world. The creative production of the ad was overseen by Jake Scott, son of Ridley Scott, who directed the iconic 1984 commercial. On January 24, 2014, iPhone-equipped crews sent by Apple to 15 separate locations started uploading raw footage to a server in the United States, where Angus Wall and a team of 21 editors could edit using Macs.

Apple’s new commercial doesn’t only focus on Macs — while they’re prominently displayed, Apple highlights how the impact of the Mac has changed the computer industry, leading to the creation of the iPhone, iPod touch, and iPad. All Apple products are shown in the ad: there’s a father making breakfast for his son using an app to control his prosthetic hands; a conductor analyzing musicians’ performance with a Mac; kids using iPads at school, and more.

From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.

In one day, Apple received footage for 45 stories from 15 locations spanning multiple timezones, which required 36 hours of productions in Los Angeles; Apple used 100 iPhones to shoot over 70 hours of footage. As Apple notes, “initially, the team of cinematographers thought they would need lots of professional equipment and software”, but in the end only iPhones with “additional equipment” were used.

Even more impressively, Apple notes that Jake Scott and his team transformed a sound stage in Los Angeles to oversee production remotely using Macs, iPads, and external displays. Scott could direct cinematographers remotely with FaceTime (as shown by Apple, a second iPhone followed each shooting session for real-time feedback) and have an instant overview of footage coming from around the world.

In order to direct 15 separate locations filming in a single day, Jake Scott transformed a sound stage in Los Angeles into a command center. He equipped it with an arsenal of Apple products including iMac, Mac Pro, and iPad, along with large projection displays positioned around the room. From there he was able to watch every scene as it was shot, and direct all the action remotely via FaceTime. Many involved in the production believe this innovative approach to a multilocation shoot will be adopted by other filmmakers.

Today’s commercial is the culmination of Apple’s efforts to communicate the importance of the Mac and the stories of people who use Apple devices. Today’s message, unlike the dedicated Mac webpage, isn’t about the Macintosh per se, but the ecosystem of Apple products that it helped creating.

You can watch the commercial below. Read more


Apple Q1 2014 Results: $57.6 Billion Revenue, 51 Million iPhones, 26 Million iPads Sold

 

Apple has published their Q1 2014 financial results for the quarter that ended on December 28, 2013. The company posted revenue of $57.6 billion. The company sold 26 million iPads, 51 million iPhones, and 4.8 million Macs, earning a quarterly net profit of $13.1 billion.

We are really happy with our record iPhone and iPad sales, the strong performance of our Mac products and the continued growth of iTunes, Software and Services,” said Tim Cook, Apple’s CEO. “We love having the most satisfied, loyal and engaged customers, and are continuing to invest heavily in our future to make their experiences with our products and services even better.

The quarter sets a new record for Apple: before today’s results, the company’s record was $54.5 billion revenue reported for Q1 2013. Read more


How The “Lost” Mac Intro Video Was Found

On January 24, 2005, Majo posted the video on his site for the Mac's 21st birthday. The traffic was overwhelming. To watch, you had to download the 20MB file, and majo's site soon crashed. We were SlashDotted, kottke.orged, and etc. He begged for mirror sites, and a bunch of other people helped out. I wrote a blog post about the video. I watched the comments come in from around the world as people woke up and discovered the “lost” video (that I didn't realize had been lost). The comments show how excited people were to discover the video, and how eager they were to help by mirroring it. It was a pretty cool day.

Like many other “lost videos”, there's a good story behind Jobs' Macintosh intro (via Daring Fireball).

See also: how the original Macintosh demo was actually put together, by Andy Hertzfeld.

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