As expected, Apple has hit the 50 billion app downloads milestone today. The countdown that the company launched two weeks ago was updated with a new “Thanks” image on Apple’s servers earlier today, which is now publicly available across Apple.com and the iTunes Store. On Apple’s website, there’s a new photo of an iPad running Paper by FiftyThree and displaying “Thanks” as a handwritten note; on the promotion’s webpage, Apple writes “50 billion app downloads. One really big thank you”.
Apple will award an App Store gift card of $10,000 to the lucky customer who downloaded the 50 billionth app, plus a $500 App Store gift card to each of the next 50 people to download an app.
In the past five years, Apple shared various App Store download milestones: three billion apps had been downloaded by January 2010; 10 billion by January 2011; 15 billion in July 2011; for the 25 billionth app download in March 2012, Apple awarded Chunli Fu of Qingdao, China — who downloaded Where’s My Water? Free — with a $10,000 gift card. Apple announced 40 billion App Store downloads in January 2013, with 20 billion of them in 2012 alone.
The iOS App Store opened on July 10, 2008. After 1770 days (4 years, 10 months, 5 days), 50 billion app downloads make an average of over 28 million apps downloaded each day (28.2 million). In January 2013, Apple announced 500 million iOS devices had been sold; assuming the number jumped to 560 million after Apple’s Q2 2013 results, that would make an average of 89.3 apps downloaded for each iOS device sold.
According to Apple, “the grand prize winner will be announced soon”.
A good take by Harry Marks on the differences between Apple and Samsung ads. You know where I stand.
Towards the end, I especially liked this bit:
It’s been rumored that iOS 7 is going to bring a drastic overhaul to the UX, including a new home screen and enhanced features. This will inevitably bring a level of complication users haven’t had to deal with yet. Seeing as how this is Apple we’re talking about, I doubt these updated bells and whistles will be difficult to trigger, but there will most likely be a bit of a learning curve in the beginning. Every familiar paradigm starts out as something new and unknown.
I don’t know how much ads can be an effective teaching tool for users, but I agree: there will be a new learning curve, but some changes are necessary.
Alongside the countdown to 50 billion app downloads posted earlier today, Apple has also published a series of updated charts for the top downloaded apps of all time. Apple posted the same charts last year, after the App Store hit 25 billion downloads, and had done the same in January 2011 ahead of 10 billion downloads.
Apple’s charts of the Top 25 apps of all time provide a precious insight into the trends of the App Store for free and paid apps downloaded by iOS users on their iPhones and iPads. While the charts from 2012 and 2013 are largely similar in terms of presence of games and brands like Angry Birds and Facebook, there are some interesting differences worth noting.
Below, we have compiled the complete list of updated “all-time top apps”, alongside some notes about the differences from last year’s charts. (more…)
With its weekly App Store refresh, Apple has today launched an official countdown to 50 billion app downloads. Through a page available on iTunes, Apple explains that they will award an App Store gift card of $10,000 to the lucky customer who will download the 50 billionth app, plus a $500 App Store gift card to each of the next 50 people to download an app.
Apps have revolutionized the way we play video games, consume news, do business, educate, communicate, create art, and so much more.
The countdown promotion is open to entrants who are 13 years of age or older and are located in one of the 155 countries where the App Store is available. There’s a limit of 25 entries per person per day; Apple specifies that the live counter is for “illustrative purposes” only.
Apple announced 40 billion App Store downloads in January 2013, with 20 billion of them in 2012 alone. For the 25 billionth app download in 2012, Apple awarded Chunli Fu of Qingdao, China — who downloaded Where’s My Water? Free — with a $10,000 gift card.
It’s a weird time for those of us who’ve followed Apple rumors for years. (And I’m not the only one who has noticed.) At the risk of sounding like your prototypical hipster, today’s rumors just aren’t as good as they used to be. The devices that we hear whispers about now—a smartwatch, a television, a cheaper iPhone—seem lackluster compared to the rumored products of days past—products that, when they actually appeared, changed entire industries.
I think that a lot of this has to do with an increasing shift of rumors towards software: just in the past week, variouspeoplehavespoken with their sources to detail what’s coming with iOS 7 and OS X 10.9. It is an exciting time to think about what Apple may do with an iOS redesign, better inter-app communication, iCloud improvements, and changes to core iOS apps that have basically stayed the same since iPhone OS 1.
On the hardware side, changes to existing product lines tend to be more incremental, often detailed well in advance by rumor sites, and even shown in photos of “leaked” components. But even with current products, there are interesting scenarios to talk about.
Apple has published their Q2 2013 financial results for the quarter that ended on March 31st, 2013. The company posted revenue of $43.6 billion. The company sold 19.5 million iPads, 37.4 million iPhones, and ”just under” 4 million Macs, earning a quarterly net profit of $9.5 billion.
We are pleased to report record March quarter revenue thanks to continued strong performance of iPhone and iPad,” said Tim Cook, Apple’s CEO. “Our teams are hard at work on some amazing new hardware, software and services, and we are very excited about the products in our pipeline.
Apple added $12.5 billion in cash flow “from operations during the quarter”, ending the quarter with a cash balance of $145 billion.
Today, Apple has also announced they have doubled the capital return program:
The Company expects to utilize a total of $100 billion of cash under the expanded program by the end of calendar 2015. This represents a $55 billion increase to the program announced last year and translates to an average rate of $30 billion per year from the time of the first dividend payment in August 2012 through December 2015.
Stephen Hackett has a nice overview of the Apple Pop-Up Museum, “an exclusive collection of Apple products to be shown in Atlanta”:
At the end of the first hall, there’s a room that stands out. While the hallway is bright and colorful, this room is dark, with the entrance painted black. In sparse white letters above the door, it reads “The Wilderness.”
The Apple Pop-Up Museum will be exhibiting on April 20 and April 21. Admission is only $10 per day and $15 for both days. My only experience with exhibitions of old Apple computers was an Apple I that was put on display in my town last summer. If I lived near Atlanta, I wouldn’t think twice about buying a ticket.
Required Reading On App Store Pricing For Developers
The development of an app no doubt involves many tough decisions and trade-offs that you have to make, and one of the biggest will be at what price to sell your app for. To help clarify the important lessons and issues to consider when pricing an app, Michael Jurewitz has posted a five-part series based on his Çingleton and NSConference talks on ‘Understanding App Store Pricing’.
I’ve included below a brief summary of each article by Michael, but it’s really no substitution for reading the entire series yourself. It’s well written and although at times it covers some moderately complex microeconomic theories, it is broken down in easy to understand language with helpful diagrams and practical examples.
Part 1:Michael delves into the common fear of “falling prices” and examines what the prices actually are for those in the Top Paid and Top Grossing lists. An important discovery is that those apps on the Mac App Store’s Top Grossing list are on average nearly 300% more expensive than those on the Top Paid list.
On Friday, Apple (along with Microsoft and Adobe) will front the Federal Australian Parliament’s inquiry into IT Pricing. You may recall that after failing to voluntarily appear, the committee in February of this year summonsed the three, effectively forcing them to appear. Given Apple’s appearance, I wanted to take a closer look to see what Apple actually charges for their products (both hardware and media from their iTunes and App Stores) and see how it compares to the US.
Doing this kind of analysis can be fairly contentious given there are a few ways to do it, various assumptions you have to make, and different ways of presenting the information. To be clear, here is how I have constructed the data presented in the graphs in this article.
I collected from Apple’s website, the Australian and US prices of all their key products and main models (but not built-to-order models).
GST is removed from Australian price: The Australian price includes a 10% GST (goods and services tax), so I removed that from the Australian price because US prices do not include a sales tax, that is added at checkout based on which US state the customer is from (sales taxes varies across US states).
Now that both prices don’t include sales taxes, I convert the Australian price from Australian dollars (AUD) to US dollars (USD). I use a 3 month average of the exchange rate. The 3 month average smoothes out any temporary peaks or troughs in the exchange rate and gives Apple a fairly lengthy period of time to alter prices if there was a significant change in the exchange rate.
This now gives me the price of the Australian good in USD and without GST, a figure that can now be compared with the US price. So I calculate the percentage markup of the Australian price based on the original US price.
NOTE: Methodology for the Media calculations do vary a bit, read the notes I include with them.
I encourage you to scrutinise my calculations by taking a look at the Excel document I created, linked below.