There are a few interesting tidbits about Tim Cook and the Apple Watch in Businessweek's profile from last week, including this one:
The watch team included hundreds of engineers, designers, and marketing people and was the kind of cross-company interdisciplinary team now common under Cook. Apple, which has more than 1,000 chip designers, built the new S1 processor that powers the watch. Metallurgists responsible for the casing for Macs and iPhones devised a stronger gold alloy for the premium model of the watch, and Apple’s algorithm scientists studied how to improve the accuracy of the watch’s heart rate sensor.
Apple has just made their 'Apple Events' channel accessible again from any Apple TV (2nd or 3rd generation), ahead of today's Special Event keynote. The channel will allow users to stream the WWDC keynote from 10am, San Francisco time, as Apple previously announced. The channel also allows users to stream past Apple events (including WWDC), just in case you have some time to kill whilst you wait for today's event.
For those without an Apple TV, you will also be able to stream today's keynote from Apple's website on a Safari browser on a Mac or iOS device. You can also follow our September 9 Special Event hub for updates, or subscribe through RSS to our dedicated September 9 Special Event feed.
One of Apple’s most successful products—which rarely gets recognized as such—is made not of aluminum and glass, but of words and pictures. The Apple keynote is the tool the company uses a few times a year to unveil its other products to millions of people.
To understand their hidden structure, Quartz reviewed more than a dozen Apple keynotes, logging and analyzing key elements. Here’s what we found.
Dan Frommer collected interesting data about Apple keynotes over at Quartz. Good preparation for tomorrow.
As reported by Vanity Fair, renowned industrial designer Marc Newson is joining Apple:
Designer Marc Newson is joining Apple as part of senior vice president of design Jonathan Ive’s team, the company told VF Daily on Friday.
Ive was quoted in the article saying:
He is extraordinarily talented. We are particularly excited to formalize our collaboration as we enjoy working together so much and have found our partnership so effective.
Newson and Ive had indeed collaborated on a number of projects before, such as items sold at a special auction to raise funds to fight AIDS (including a red Mac Pro). Newson joining Apple is particularly noteworthy as it's the latest in a series of design and fashion-related hires that suggest Apple's rumored wearable device should have a strong fashion component.
See also: Vanity Fair's interview with Ive and Newson in November 2013.
Last night, Apple launched the redesign of the iTunes Connect developer portal first previewed at WWDC in June. With an iOS 7-inspired design reminiscent of web apps for iCloud.com, the updated iTunes Connect offers developers and content producers easier access to information about items they made available on the iTunes Store and App Store.
One of the most notable announcements at WWDC was Analytics, a new set of data that will allow developers to monitor how users are discovering their apps and using them; new analytics will be opt-in for users, who will be able to decide to share anonymous analytics data or not.
Brianna Wu, writing for Macworld last week:
But it’s very hard for me to reconcile this consumer-facing Apple with the development company that put no women on stage this year for either the 2014 Worldwide Developers Conference keynote or the more-technical State of the Union. It’s difficult to connect this Apple I know and trust with the endless sea of white, male faces I saw at Yerba Buena Gardens during this year’s WWDC Bash. Women buy Apple products. We develop on Apple hardware. But we’re still not yet well-represented in Apple’s developer community.
We, as a community, need to keep talking about this and then act on it, because the future needs to be better. Also from Brianna's article:
Getting women into entrepreneurial positions is also critical. My own company, Giant Spacekat, has quickly risen as a powerful voice for women in game development. Not only am I in a position of industry credibility, I’m able to speak to my experiences, to hire women and advocate for other women. There need to be more Giant Spacekats in the industry.
Tim Cook, writing on Apple's Diversity webpage in regard to newly-published stats:
Apple is committed to transparency, which is why we are publishing statistics about the race and gender makeup of our company. Let me say up front: As CEO, I’m not satisfied with the numbers on this page. They’re not new to us, and we’ve been working hard for quite some time to improve them. We are making progress, and we’re committed to being as innovative in advancing diversity as we are in developing our products.
A short film is available here. See also: inclusion inspires innovation.
Earlier today Apple posted two more iPad ads as part of their ongoing 'Your Verse' series. These latest two ads feature Detroit community activist Jason Hall and the Beijing-based electropop musicians of Yaoband. The 'Your Verse' series of ads tell stories about how different people use their iPad in their own unique ways, not only through a 30-second ad, but also through dedicated webpages that tell their stories in more detail.
Part of the 'Your Verse' webpages are dedicated to highlighting the apps used frequently by those featured in the ad. For Jason Hall that includes Prezi, Penultimate and Phoster.
It began simply enough. Just 10 friends on a Monday night ride. Soon it was 20. Then 30. In its second year, the ride grew from 130 to 300 cyclists in two weeks. As the numbers increased, Hall turned to his iPad and made it the command center for all things Slow Roll. “We use it for everything we do, from mapping to communicating to ordering new T-shirts,” he says.
For Yaoband they use iMaschine to capture various sounds that they use in their performances, whilst also using iMusic Studio and iMPC.
Inspired by the pulse of life in modern China, they started by capturing audio samples with iPad and turning them into progressive beats. Nothing was sacred as they flowed in and out of musical genres, mixing electronica with rock, rap, and traditional Chinese songs. “We were just like scientists in a lab, trying many formulas,” says Peter. “Every single song was a surprise, because it was always better than I imagined.”
You can view the full ads below, or view them on the 'Your Verse' pages for Yaoband and Jason Hall.
Update: Reader Rick Henson got in contact and let me know that he uploaded scanned copies of the entire collection, which you can view here. The other pages feature everything from Apple-branded paperclips, lapel-pins, Swiss knife, and of course, an Apple watch.
Dug up by The Trad, The Apple Collection is an amazing look at what Apple—a company often hailed for its tasteful, minimalist design—thought was awesome back in the ’80s. Namely, gaudy belts, logo-covered baseball caps, and the word “Apple” written in as many different variants of ugly lettering as the company could find. Sadly, no black turtlenecks or jeans are on display; Steve Jobs had been ousted from the company the year previous by former PepsiCo CEO John Sculley, and wouldn’t return for another 11 years. [The A.V. Club]
The Trad originally posted this back in 2011, but I only just saw it today when The A.V. Club linked to it. Suffice to say, the above image is just a taste of what you'll get see if you view the full collection - which you're going to do, right?
[via The A.V. Club]