Last week, Apple released a holiday commercial called The Song that tells a beautiful and simple story where Apple software and devices aren't the main characters.
Today, Apple has posted a “behind the scenes” video that shows how the song was recorded with a voice-o-graph and ported to GarageBand.
There's a few things I like about these two videos. The ad is powerful, and it focuses on what you can do with technology rather than what technology is. That's a strong message, and it's carried out subtly and elegantly through the video.
And I like that the Making Of shows Dana Williams' real dock (with Spotify in it) and the BioShock Infinite vibe of the voice-o-graph. This is a good follow-up to last year's video.
The full video of Jony Ive's appearance at the Vanity Fair New Establishment Summit has been posted online (via The Tech Block). In addition to lessons Ive learned from Steve Jobs, this video contains several interesting reflections on the creative process at Apple, how Ive got started with personal computers, and why Apple waited to ship iPhones with larger screens.
With an update on their website, Apple has confirmed that they will offer a live stream of the October 16 event, rumored to feature the introduction of new Macs and iPads.
Join us here at apple.com/live on October 16 at 10 a.m. PDT to watch our special event live.
In addition to new iPads, Apple is also expected to provide an official release date for Yosemite – the next major version of OS X. Last year, Apple surprised the tech press by releasing OS X Mavericks on the same day of its October event.
Last month, Apple offered a live stream of its iPhone 6 and Apple Watch event, which ran into a variety of technical issues due to the scale of Apple's announcements. Apple also provided a live blog of the event with official photos and status updates.
The October 16 event will be streamed live at apple.com/live, with an Apple TV channel likely to be added a few hours ahead of the event.
New frameworks for devices to interact with the physical world have arrived and will further Apple’s lead. These are important to the growth of the platforms. These include BLE, iBeacon, NFC and other areas adjacent to discovery and the purchase funnel. These short range technologies (when made developer-friendly through APIs) allow phones to connect with the nearby world (the ‘edge’ or last 50 feet), much like GPS allowed phones to connect with the outdoor sky 10 years ago. This short range RF stack is maturing rapidly, but it’s still a little bit like GPS was 5-10 years ago. Back then the apps sucked—remember the first Garmin device you had to plug in to your cigarette lighter, which had no real apps or expansion capability? Or the first time you used maps on a Nokia series 40 phone? The applications were bad, the devices sucked, and the developer tools were non-existent. Now every single app you download uses location and you can get a car delivered to your house in 5 minutes, all enabled by GPS.
It took years for GPS to become widespread, but it has changed how we live. Seems clear that near-field discovery and communication will do the same.
In an update to the Investor Relations website, Apple today announced their Q4 2014 earnings call, which will be held on Monday, October 20. As usual, Apple will provide a live webcast of the conference call.
Apple plans to conduct a conference call to discuss financial results of its fourth fiscal quarter on Monday, October 20, 2014 at 2:00 p.m. PT / 5:00 p.m. ET.
Apple's Q4 2014 earnings call will likely provide another insight into the launch of the iPhone 6 and iPhone 6 Plus. Released in 10 countries on September 19 and subsequently rolled out in 22 additional countries on September 26, the iPhone 6 line set a new record for Apple by topping 4 million pre-orders in 24 hours and over 10 million units sold in the opening weekend. It's also possible that the company may share details about iOS 8 adoption numbers (currently at 41%) and the launch of Yosemite, the next version of OS X that graduated to Golden Master status for registered developers today.
In the third quarter, Apple posted revenue of $37.4 billion. The company sold 13.3 million iPads, 35.2 million iPhones, and 4.4 million Macs, earning a quarterly net profit of $6.9 billion. In the year-ago quarter (Q4 2013), Apple posted revenue of $37.5 billion and sold 14.1 million iPads, 33.8 million iPhones, and 4.6 million Macs. For the fourth quarter of 2014, Apple has set its guidance to "between $37 billion and $40 billion" of revenue.
We will provide live updates from the conference call on our site’s homepage on October 20 starting at 2 PM PT.
Software is buggy. Humans write and test software and humans are imperfect; as a result, so is software. This is the reality of software and should come as a surprise to nobody. What can be surprising are the kind of bugs we actually see make their way out into the wild.
The watch team included hundreds of engineers, designers, and marketing people and was the kind of cross-company interdisciplinary team now common under Cook. Apple, which has more than 1,000 chip designers, built the new S1 processor that powers the watch. Metallurgists responsible for the casing for Macs and iPhones devised a stronger gold alloy for the premium model of the watch, and Apple’s algorithm scientists studied how to improve the accuracy of the watch’s heart rate sensor.
Apple has just made their 'Apple Events' channel accessible again from any Apple TV (2nd or 3rd generation), ahead of today's Special Event keynote. The channel will allow users to stream the WWDC keynote from 10am, San Francisco time, as Apple previously announced. The channel also allows users to stream past Apple events (including WWDC), just in case you have some time to kill whilst you wait for today's event.
One of Apple’s most successful products—which rarely gets recognized as such—is made not of aluminum and glass, but of words and pictures. The Apple keynote is the tool the company uses a few times a year to unveil its other products to millions of people.
To understand their hidden structure, Quartz reviewed more than a dozen Apple keynotes, logging and analyzing key elements. Here’s what we found.