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Posts tagged with "app store"

The App Store Turns 15

Fifteen years ago, the App Store opened its doors with 500 apps. Today, the number of apps has swelled to exceed more than 1.5 million.

OmniFocus for iPhone.

OmniFocus for iPhone.

Of those first-day apps, a few are still around, including OmniFocus. Today, Ken Case, The Omni Group’s founder and CEO, shared what that first day was like on the company’s blog:

Imagine our amazement to see OmniFocus at #7 on the list—the only productivity app in the top ten! By 9am, more of our team were in the office and by 10am we’d accidentally sent a few more copies of our press release. (Can you tell we’d been pulling all-nighters?)

At 10:25am, I received congratulatory email asking if I’d noticed that OmniFocus was the 3rd most popular paid app in the App Store. I thanked them for letting me know, and noted there were a lot of smiles around Omni that day!

That weekend saw the launch of the iPhone 3G with the App Store, and 11,000 people bought OmniFocus that first weekend alone.

PCalc for iPhone 1.0.

PCalc for iPhone 1.0.

Other apps, like James Thomson’s PCalc, turned 15 today, too.

Twitterrific was there on day one as well but didn’t quite make it to 15 unfortunately.

For other notable first-day apps, be sure to check out Craig Grannell’s story on 15 notable first-day apps for Stuff.tv.

If today’s anniversary puts you in a nostalgic mood, we had extensive coverage of the App Store’s 10th anniversary in 2018, all of which is available here.

Economist Group Concludes Apple’s App Store Ecosystem Is Responsible for Facilitating $1.1 Trillion in Commerce

Today, Apple released the results of an independent study of the App Store economy by the economists at Analysis Group. According to the report, it was supported by Apple, but the conclusions and opinions expressed in it are those of the Analysis Group alone.

If you’re thinking, ‘Wait, I thought Apple just issued a press release about the app economy,’ you’re mostly right. That was the same group of economists reporting specifically on the success of small app developers, whereas this report extends beyond apps to other transactions facilitated by apps.

What the report shows is that the App Store economy is far larger than just apps. Along with app sales and subscriptions, the Analysis Group looked at the sale of physical goods, services, and advertising through apps downloaded from the App Store. What the results of the study show is that this more broadly-defined market accounted for about $1.1 trillion in sales in 2022, an enormous number by any measure.

The study includes some interesting insights into the App Store and the economy surrounding it:

  • The broader App Store ecosystem grew 29%, but digital goods and services, which is a category that includes more than just App Store sales, only grew 2% in 2022
  • Over 90% of billings connected to the App Store occurred outside of it
  • Ride-sharing and travel sales accounted for a big part of the App Store ecosystem’s growth in 2022
  • Other categories that saw big increases are grocery sales, food delivery and pickup services, and general retail sales

It’s worth considering the broader purpose of this study and the results that Apple has highlighted. The message of the report is that the impact of the App Store extends beyond apps, which is accurate. From that broader perspective the fees paid to Apple as a percentage of overall sales are lower, which is an argument the company will surely make to regulators and in antitrust disputes. Whether that perspective is relevant or persuasive in those contexts remains to be seen.

In any event, the App Store drives a remarkably large engine of commerce, the likes of which are reminiscent of the Internet itself. That’s an enormous accomplishment, of which Apple is understandably proud. However, it’s also important to remember that it’s an engine to which just one company holds the keys.

2023 ADA Finalists Announced

As has been the case the past couple of years, Apple has announced the finalists in the running for its annual Apple Design Awards. The awards ceremony revealing the winners will be held during WWDC at 6:30 pm Pacific on June 6th.

The finalists have been divided into six categories that include six finalists each:

Inclusivity

Delight and Fun

Interaction

Social Impact

Visuals and Graphics

Innovation

The selections include a broad selection of games and apps, including some apps from smaller developers like Knotwords, Afterplace, and Gentler Streak, as well as titles from bigger publishers.

This is the third year in a row that Apple has announced the finalists in advance, which I like a lot. Winning an ADA is a big achievement for any developer, but it’s also nice to know who the finalists are because it’s quite an honor among the many apps that could have been chosen too.

TestFlight’s Inability to Handle Large Beta Collections Needs to Be Fixed

I’ve been thinking about app scalability a lot lately – most recently in the context of TestFlight, which I find is incredibly frustrating to use, at best, and, on the Mac, often unusable. This isn’t a new problem for me, but I haven’t mentioned it much in the past because I’ve suspected that my experience is colored by the fact that I’m an outlier. But, outlier or not, the app deserves more attention than it’s been given.

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Microsoft and Netflix Aim to Challenge Apple in Mobile Gaming

Two pieces of mobile gaming news caught my eye this morning.

The first was an interview that Phil Spencer, CEO of Microsoft Gaming, gave to the Financial Times. The annual Game Developer Conference began today, and Spencer wants developers to know that Microsoft intends to publish games on mobile devices:

We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play.

He continued:

Today, we can’t do that on mobile devices but we want to build towards a world that we think will be coming where those devices are opened up.

Spencer is banking that the EU’s Digital Markets Act will force Apple and Google to open up their devices early next year. Microsoft is having troubles of its own with US, UK, and EU regulators over its proposed acquisition of Activision Blizzard. Part of Spencer’s strategy to win regulators over appears to be the prospect of bringing competition to mobile gaming with its own store and a native Game Pass app that isn’t relegated to streaming via a browser, which is the case for it and services like NVIDIA’s GeForce Now under current App Store rules.

The second piece of news comes from Netflix, which says it has 40 mobile games coming to iOS in 2023, which will join the 55 already available. Working within the constraints of the App Store’s guidelines, Netflix’s games are released as separate App Store downloads that Netflix subscribers can download and play at no additional cost. I’ve been impressed with the quality of the games released by Netflix, which include titles like TMNT: Shredder’s Revenge, Kentucky Route Zero,Reigns: Three Kingdoms, Oxenfree, and Lucky Luna.

However, perhaps even bigger than the news of Netflix’s growing catalog is that the first two Monument Valley games are coming to the company’s mobile game catalog in 2024. That’s a big deal because both games are currently part of an Apple Arcade subscription, as well as being available as separate App Store purchases. It’s not clear whether the games will remain part of Arcade after they’re published by Netflix, but even if they are, it will provide another avenue to play the games at no additional cost, which will dilute the value of an Arcade subscription.

Microsoft and Netflix are already competing with Apple in mobile gaming to a degree, but their hands are tied by App Store guidelines. Microsoft has settled on streaming games, which is clunky and constrained, while Netflix has launched dozens of individual games without a good way to organize and market them under their brand.

What Microsoft and Netflix have done so far demonstrates that a little competition is a good thing. Developers have more avenues for publishing their games, and consumers have more choices. The Digital Markets Act has the potential to be the catalyst that opens the door to competition even wider, which I expect will create all sorts of new opportunities for developers and consumers alike.

Apple Music Classical to Launch on March 28th

Source: App Store.

Source: App Store.

On March 28th, Apple will launch Apple Music Classical, a free app that’s already available for pre-order that will offer a catalog of over 5 million classical recordings to Apple Music subscribers at no additional cost.

The app, which will be iPhone-only at launch, has been anticipated for months. Apple acquired Primephonic, a classical music streaming service in August 2021, and said at the time that it would release an Apple-branded classical music streaming service the following year. 2022 came and went without a new app, but references to the new service began appearing in iOS beta releases, leading observers to believe that a release was imminent.

Apple says that Classical’s 5 million tracks, which include thousands of exclusives, is the largest in the world and has “complete and accurate” metadata. The company also says in the app’s release notes:

Apple Music Classical also makes it easy for beginners to get acquainted with the genre thanks to hundreds of Essentials playlists, insightful composer biographies, deep-dive guides for many key works, and intuitive browsing features.

Classical’s search will also be optimized for the genre, include editorial content, and be streamed at up to 192 kHz/24-bit Hi-Res Lossless, with thousands of tracks supporting spatial audio with Dolby Atmos.

Users can pre-order the free app today from the App Store, which will be downloaded to their iPhones on March 28th when the app goes live.

David Smith’s Widgetsmith reaches 100 Million App Store Downloads→

Source: [david-smith.org](https://www.david-smith.org).

Source: david-smith.org.

100 million of anything is a lot, and 100 million downloads on the App Store are rare. Rarer still, and perhaps unprecedented, is 100 million downloads of an app made by one person.

When it comes to apps, I can’t think of a single app made by an indie developer that has reached the milestone that David Smith did today with Widgetsmith. The app, which was released in September 2020 alongside iOS 13, lets users create personalized Home Screen widgets using photos, text, weather data, and more. Since its release, the array of customization options has continued to expand, and last fall, Lock Screen widgets were added to the mix. Most recently, Widgetsmith was updated with gradient backgrounds.

The latest update of Widgetsmith adds gradient backgrounds.

The latest update of Widgetsmith adds gradient backgrounds.

It’s been remarkable to watch Widgetsmith take the app world by storm. Thinking back to the summer of 2020 when Federico and I were testing Widgetsmith, I remember liking it, but I know neither of us had the slightest inkling that it would go viral the way it did not long after its release. Congratulations, Dave. Widgetsmith’s success is well-deserved.

Don’t miss Dave’s post on his website about Widgetsmith’s milestone. Also, the latest gradient background update to the app is available now as a free update on the App Store.

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A Final Update to Tweetbot and Twitterrific That Allows Users to Support Tapbots and The Iconfactory

Usually, when a big company shuts down an API, they give customers time to prepare. It’s the right thing to do regardless of what any terms of service say. That’s not how things went down with Twitter. Instead, as I wrote in January, Twitter eliminated access to its API for many third-party apps, including Tweetbot by Tapbots and Twitterrific by The Iconfactory, with no notice at all and then made up an excuse for why they did so after the fact. One moment the apps worked; the next, they didn’t.

The ramifications of Twitter’s actions are unlike anything we’ve ever seen before on the App Store. Tweetbot and Twitterrific were both subscription-based apps. Because they had no notice, neither company had a chance to suspend new subscriptions or take other actions to deal with a change that, under the best of circumstances, would pose massive challenges to their development teams. As a result, both Tapbots and The Iconfactory are faced with refunding the 70-85% of subscription revenues that they received on a pro-rated basis. That’s how the App Store works, and it’s potentially devastating to both companies given how events played out.

To try to mitigate the damage, both Tweetbot and Twitterrific were updated this week with new interfaces. Now, both apps give subscribers the option to indicate that they don’t want a refund. Tweetbot also offers to transfer a user’s Tweetbot subscription to Tapbots’ new Mastodon app, Ivory, which Federico recently reviewed and is excellent. If users do nothing, they’ll receive a refund that will be credited to their App Store account automatically by Apple.

Tapbots and The Iconfactory have played an important part in the Apple developer community for a very long time, and their Twitter clients were two of the best ever created. It’s been hard for us at MacStories to watch as the makers of two of our favorite apps have been treated with such callous disregard by Twitter, which owes no small portion of its past success to both apps.

If you were a subscriber to either or both apps, you’re absolutely entitled to a refund, but we’d ask that you open the app you use and tap the button to decline a refund as a final act of support for their developers instead.

The App Store’s success is built on many things, but its cornerstone is the developers who care enough to make apps like Tweetbot and Twitterrific. Many of us have moved on from Twitter, but let’s not leave behind the developers who made it a place where we once enjoyed hanging out.

If you’ve already deleted either app from your devices, both Tweetbot and Twitterrific can still be downloaded from the App Store.

Apple Introduces New Peer Group Benchmarks for Developers→

Source: Apple.

Source: Apple.

Today, Apple introduced new analytics for app developers designed to reveal how their apps are performing compared to peer apps. The developer site says that:

With data from the entire catalog of apps on the App Store, peer group benchmarks provide accurate, relevant, and privacy-preserving comparisons for apps across categories, business models, and download volumes. Learn how to take advantage of these insights to improve your app’s performance.

Apple defines an app’s peer group by its App Store category, business model, and download volume, providing metrics that shows where a developer’s app falls within the range of similar apps. Data is aggregated and uses differential privacy to ensure that the analytics do not reveal the identity of the apps against which a developer’s app is compared. The developer site also offers suggested actions that developers can take to improve their performance, including product page optimization tests, app events, pricing strategies, and more.

From the examples shared, the new tools look as though they will fit in nicely with existing analytics and other analytics available to developers. Providing insights into how an app is performing compared to its peers should help point developers in the direction of areas where adjustments can have the greatest impact on the success of their apps, saving them time and guesswork.

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