Hugh Kimura, writing about the new Spotlight search suggestions for App Store apps in iOS 8:
At this point, there doesn’t seem to be a way to optimize for Spotlight Search. Even searches for the most popular app names and keywords return inconsistent results.
It does help some well established apps. But we need to wait for Apple to refine the algorithm, in order for it to benefit more apps.
With ASO now being an important factor for developers to consider to properly market their apps, it'll be interesting to see if and how search in Spotlight will evolve. I'm finding it to be much faster and intuitive than App Store search, but its results aren't consistent.
Following the release of iOS 8.0.2 and the restoration of HealthKit functionalities for third-party apps, Apple has started highlighting iPhone apps that integrate with iOS 8's Health dashboard with a dedicated section on the App Store.
Experience an entirely new approach to wellness where your fitness app can talk to your calorie tracker, your doctor can be automatically notified of updates to your health data, and great apps work together for a healthier you. This handpicked collection highlights the best fitness, nutrition, and medical apps customized for iOS 8.
With the release of iOS 8 last week, Apple launched app bundles, a new way for users to buy up to 10 apps from the same developer with a single purchase at a discounted price.
Officially introduced at WWDC 2014 as a feature of the new iTunes Connect, bundles mark a significant change for Apple's App Store since its opening in 2008: for the first time, developers can market their apps through discounts that can be configured in iTunes Connect rather than organize independent promotions based on price drops; from a user's perspective, app bundles are reminiscent of Apple's Complete My Album feature of the iTunes Store.
Shortly after the debut of iOS 8, Apple created a special App Store page showcasing popular bundles for apps, games, and apps for kids. Bundles are easy to spot on the App Store: like folders on iOS, a bundle's icon is a container of apps inside the bundle, showing a preview of the first four apps included in the bundle; a special badge indicates the number of apps in the bundle; and, only paid apps from the same developer can be part of a bundle – you won't be able to find games from EA and Ubisoft or apps from Readdle and Runtastic in the same bundle. Since last week, Apple has been heavily promoting productivity bundles from Readdle and Pixite, games from Square Enix and Disney, and apps by Toca Boca and Diptic.
Following the launch of bundles, I've been talking to several developers who collected some of their apps in bundles, gauging their reactions to this new feature of the iOS 8 App Store and their thoughts on Apple's promotional push so far.
Following today's launch of iOS 8, Apple has launched a new App Store section highlighting popular new apps and updates released today.
The section, aptly called "Great Apps and Games for iOS 8" is organized in seven sub-categories for games, share extensions, custom actions, Notification Center widgets, Touch ID-enabled apps, photo editing extensions, and custom keyboards. Highlighted apps include 1Password 5, Day One, SwiftKey and TextExpander, Evernote, Day One, OmniFocus 2, and several other apps that were updated earlier today to take advantage of new iOS 8 features.
You can find Apple's "Great Apps and Games for iOS 8" section here. You can read our in-depth coverage of iOS 8 and iOS 8 apps here.
As noted by AppFigures on Twitter, Apple has posted a new webpage detailing common app rejections during the review process for the App Store.
Before you develop your app, it’s important to become familiar with the technical, content, and design criteria that we use to review all apps. We’ve highlighted some of the most common issues that cause apps to get rejected to help you better prepare your apps before submitting them for review.
At the bottom of the page, Apple lists the top reasons for app rejections in a seven-day period ending August 28, 2014.
Unsurprisingly, apps that exhibited bugs/crashes and that did not comply with the developer agreement were rejected, but the list also contains mentions of “less than very good” interfaces, apps with “screenshots not relevant to the App Store”, and apps with “icons similar to other apps”. All these are common traits of many apps that have been approved, not rejected.
Check out Apple's new webpage here.
Matt Birchler compares Sony's PlayStation Network storefront to Apple's App Store:
Everything you see when you load up the store has been hand-picked by someone. Of course, the PS4 store only has 147 items on the platform, so manually curating that content is easier than it would be for Apple with its 1+ million apps, but we’ll set that aside for today. Here’s what I have found when thinking about how I shop on the Playstation Network without any top lists to guid me.
As he argues towards the end, Apple does a lot of editorial curation on the App Store – and they are going to do more of it with iOS 8 – but the Top Charts don't reflect those efforts and they remain a difficult place for developers to break into.
Sony has it easier than Apple: the App Store's editorial team has to deal with thousands of apps released each day, frequent updates to existing apps, and a diversity of games and apps. The App Store is a much different market than the PSN or Nintendo's eShop, and, as I've written before, it remains to be seen whether customers will care about more visibility to curated sections in iOS 8.
Jean-Louis Gassée, in his open letter to Tim Cook:
Instead of using algorithms to sort and promote the apps that you permit on your shelves, why not assign a small group of adepts to create and shepherd an App Store Guide, with sections such as Productivity, Photography, Education, and so on. Within each section, this team of respected but unnamed (and so “ungiftable”) critics will review the best-in-class apps. Moreover, they’ll offer seasoned opinions on must-have features, UI aesthetics, and tips and tricks. A weekly newsletter will identify notable new titles, respond to counter-opinions, perhaps present a developer profile, footnote the occasional errata and mea culpa…
Good points, and not the first time Gassée has used the Michelin guide as an example of the human curation that could improve the App Store's recommendations.
Gassée doesn't mention the upcoming Explore section of the iOS 8 App Store, and I believe that is going to provide an interesting mix of the classic category-based organization with curation through sub-categories and editorial picks for specific “app types”.
Unsurprisingly, Explore is going to replace Near Me in the middle tab of the App Store app for iOS 8: Near Me will be integrated into Explore, and it will likely extend as part of a new system to advertise apps relevant to your location on the Lock screen. Free of the limited scope of Near Me, Explore will enable the App Store team to offer a full-blown index of app categories that are easily accessible from a dedicated view.
It is my understanding that Explore will feature a mix of the curated app collections Apple has been building for the past couple of years and new filters for app types. Starting with the basic list of App Store categories, you’ll be able to drill down into more specific sub-categories with multiple levels of depth, such as “Music > DJs” or “Productivity > Task Management > GTD”.
While Apple may not be considering a full-blown, standalone App Store Guide as a regular publication, iOS 8's Explore section is showing encouraging signs of new curation efforts that account for the incredible variety of the App Store's catalogue, but it remains to be seen whether customers will take the time to explore the Explore section.
An interesting and well documented experiment by The Typist: a visualization of four years of purchases on the iTunes Store, and particularly the App Store. I can't imagine the amount of effort that went into this (sifting through 90 emails, recalculating prices based on past currency conversions, etc.), but I hope I'll have the patience to do the same someday.
The Typist makes a great point about iOS games:
So what does that mean for games? Of the 34 that I’ve purchased, only 5 games — worth $18 — are currently installed on either of my iOS devices. Of the $111.66 that I’ve spent, $93.71 worth of games are on neither of my devices. Almost 84% of the money I’ve spent on games is now in the cloud.
Does that mean I wouldn’t have bought any or most of them? Not necessarily: That would be like not going to the movies because you pay $12 for 120 minutes that you can’t “reuse”. Most forms of entertainment are ephemeral by nature.
Unlike console games, I can't remember any old iOS game that I intentionally redownloaded to play it again like I do for, say, Nintendo or Squaresoft classics. Maybe it's just me, or maybe it's the nature of mobile games. Also worth considering: old iOS games that don't work properly on current versions of the OS, that don't have Retina assets, or that rely on third-party services no longer in existence (the last one is a problem common to console games, too).
David Smith has a great analysis of the “freshness” of apps on the App Store – data about when apps were last updated, for both Top Charts and the entire App Store.
For a very long time I’ve talked about my concerns about the size and health of the iOS App Store catalog. The App Store currently sits around 1,200,000 apps. For years the depth and diversity of the App Store has been one of the platforms strongest differentiators. However, as it grows the challenge becomes ensuring that it doesn’t begin to strain under its own size.
What has always annoyed me in my discussions about how to improve the App Store was that I didn’t have actual data on the composition of the App Store. Since it wasn’t (to my knowledge) available I started working out ways to get at it myself.
The numbers about the size of the App Store in relation to updates and the release of iOS 7 last year are surprising to me, as I was expecting a much worse scenario. The charts in David's post clearly show a developer interest in updating for iOS 7 – make sure to check out the charts.