To celebrate the third anniversary of Angry Birds 1.0, which was released on December 10, 2009, Rovio has today released Angry Birds 3.0, a major update to the original game that, after three years, is still sold at $0.99 on the App Store.
Angry Birds 3.0 comes with a new “pink bird”, 15 new “Birdday levels” and other 15 Bad Piggies-themed levels. On top of that, Rovio has updated the game for the iPhone 5′s Retina display as well; the update is also available in the HD version for the iPad. Rovio isn’t new to releasing free updates to an existing game that users only purchased years ago; in fact, many have argued that one of the points of Rovio’s main strategy is creating “brand loyalty” through free updates that add new levels, features, and, for those interested, in-app purchases.
Angry Birds Star Wars is now available for download on iOS, Android, Windows Phone, Mac & Windows 8. The game is the fifth installment in the Angry Birds series from Rovio (following Seasons, Rio and Space) and is a collaboration with Star Wars creator Lucasfilm.
“It’s a banner day for us,” said Peter Vesterbacka, CMO of Rovio Entertainment. “This is our best Angry Birds game yet, and we’re excited for our fans to finally meet Luke, Leia, and the rest of the gang! But it’s more than just a game launch: we think fans are going to just love the new animated trailer and the Angry Birds Star Wars products, sure to be a big hit this holiday season.”
The game features more than 80 levels at launch including bonus levels that let you play as R2D2 and C-3PO birds. According to Polygon, which has a great review of the game, Angry Birds Star Wars currently “track the events of A New Hope, while a soon-to-be-released free Hoth level pack will dig into the beginning of Empire Strikes Back”. There’s also an in-app purchase for an additional level pack that is set in Dagobah that is available at launch for $1.99.
The makers of Angry Birds Star Wars have imagined how the the original Star Wars trilogy might have looked if performed by their coterie of birds and pigs — truly, a bizarre undertaking. Angry Birds Star Wars succeeds, though, because it is more than just a Star Wars tie-in. Polygon
Rovio and Lucasfilm also held a Google+ Hangout a few hours ago where they counted down to the launch whilst discussing the game and chatting with fans – that video is available to watch now.
“We can’t wait for fans around the world to experience the fun of launching the Angry Birds characters into the Star Wars universe,” said Colum Slevin, Vice President, Head of Studio Operations for Lucasfilm Ltd. “This is the kind of creative partnership that has helped Star Wars remain vibrant and beloved for over 35 years.”
Bad Piggies, the latest game from Rovio, is now available for download on iPhone, iPad, Android and Mac. This latest Rovio game is a twist on the infamous Angry Birds series in which you now control the pigs and must pilot them safely to the bird eggs. Unlike the simple mechanic featured in Angry Birds in which you simply slingshot the birds into the pigs and their structures, Bad Piggies requires you to make “the ultimate flying machine” and steer them through the levels.
With more than 60 levels, and free updates coming up, you have hours and hours of pig-crashing, exploding, and flying fun! Get three stars on every level to unlock 30 more puzzles! HINT: Sometimes you need to play the level several times to achieve all the objectives — try building a new device or steering in a different way to earn all the stars!
The game currently features 60 levels, with another 30 unlockable by getting three-stars on levels and will, like Angry Birds, receive free updates that add levels. There’s also 4 sandbox levels in which you can really have fun with making some awesome flying contraptions with various fans, wings, motors, balloons and other objects. If you’re interested in reading a review, check out this one by Polygon’s Chris Plante:
Bad Piggies’ levels aren’t nearly as fast as Angry Birds. They require attention and patience as the pig slowly travels from one end to the other. Unlike Angry Birds, it’s not as easy to play on a subway or during a coffee break. The main game is a fine distraction, something to do with your hands while watching sitcoms or talking on the phone.
Finnish videogame maker Rovio has announced “Bad Piggies”, a spin-off of the popular Angry Birds franchise that will let users play from the pigs’ perspective. Titled “Bad Piggies” and set to launch later this month, the game will shift the focus from the birds — typically, the main characters — to the pigs. It is unclear how this will translate in terms of game mechanics, but Rovio promises “never-before-seen gameplay” without slingshots, Angry Birds’ tools to complete levels and clear them of pigs, the enemies.
There’s a lot of empathy towards the lovable enemies from the Angry Birds games, and we’ve been constantly asked: what about the pigs’ side of the story?” said Mikael Hed, CEO of Rovio. “Bad Piggies gives you the chance to play as the second-most-loved characters in the Angry Birds universe, and explore this rich world through their green eyes.
After the modest success of Amazing Alex — a new IP from Rovio based on the acquisition of a game previously called “Casey’s Contraptions” — Rovio kept on releasing updates to Angry Birds, adding new levels and options for free. Earlier this year, Rovio launched a new version of Angry Birds called “Space”, which was downloaded over 100 million times in just 76 days. Also earlier this year, back in May, Rovio announced the billionth download for the Angry Birds franchise, and reported revenue of over $100 million for the fiscal year 2011.
Today’s update also sees the addition of four power-ups; King Sling, Birdquake, Super Seeds, and Sling Scope.
King Sling upgrades your slingshot for “maximum power and velocity”
Birdquake will bring the pigs’ defenses “crashing to the ground”
Super Seeds will turn your bird into a “pig-popping giant”
Sling Scope lets you use laser targetting for “pinpoint precision”
Upon launching the update you’ll get 20 free uses of a power-up and each day you get one additional use. But of course, if you can’t wait that long there’s a bunch of in-app purchase bundles to give you more uses of those power-ups, ranging from a 5-pack of any power-up for $1.99, 10 uses of a single power-up for $0.99 or you could go all in for 125 power-ups for $20.99.
A little side-note, Rovio has now (finally) brought full retina support for the iPad 3 so you can enjoy the game on the wonderful Retina display.
As the popularity of the iPhone and Angry Birds has exponentially increased, Angry Birds fans are more than happy to get a dose of the kid and adult friendly gameplay. Rovio recently reported that Angry Birds was downloaded one billion times in May, after reporting 648 billion downloads in December. Apple’s all time record charts noted Angry Birds as the top paid iPhone app, with an HD version on the iPad being the second top paid app.
When we looked at Angry Bird’s success last November, we charted its exponential growth and made note of its addictive gameplay. At the time, gamers were racking up more than 300 million minutes per day playing Angry Birds, putting in well over 200,000 years of pig crushing, crate smashing, and star collecting fun.
Rovio’s CEO today revealed on Finnish TV that the next Rovio game will be called Amazing Alex and will launch within two months. Rovio will be reworking the game a little and it will center around Alex (the main character) who is a “curious young boy who loves to build things”.
“The quality pressure is high. We want to maintain the high standard Angry Birds fans have come to enjoy,” Hed said.
It’ll be based off of Casey’s Contraptions (see above image) which Rovio yesterday acquired to, from developers Snappy Touch and Mystery Coconut. On that acquisition, Rovio’s VP of franchise development, Ville Heijari, said yesterday that “The gameplay is a perfect fit in our arsenal with its approachable, fun and highly addictive take on the physics puzzler genre”. He also noted that Rovio was “reworking the title to enhance it”, so that it was in the Rovio style of “expect the unexpected”.
With a blog post and a video published this morning, Finnish game maker Rovio announced the Angry Birds franchise has reached 1 billion game downloads across all platforms. Just two weeks ago, Rovio said the latest entry in the series — Angry Birds Space — had become the fastest growing mobile game to date with 50 million downloads in 35 days. Today’s numbers mark an important milestone for Rovio, which earlier this week revealed its financial results for the year 2011 for the first time, hinting at a possible IPO in the future. In 2011, the company reported revenue of €75.4 million ($106,3 million), with earnings before tax of €48,0 million ($67.6 million) or 64% of total revenue in 2011, and hired 196 people.
Angry Birds downloads had reached 648 million by the end of 2011, confirming the company saw an additional 352 million downloads across all platforms in the first five months of 2012. The original Angry Birds for iPhone was launched in December 2009, and it took 6 months to reach 5 million downloads. Angry Birds is, according to Apple, the top paid iPhone app of all time, with other entries in the top free and paid charts for iPhone and iPad as well.
Angry Birds games are now available on a variety of platforms, including iOS, Android, OS X, Facebook, Google Chrome, and Sony’s PSP and Play Station 3. In November 2011, Rovio announced Angry Birds games had reached half a billion downloads.
In a statement published today, game developer Rovio reported its official financial results for the full calendar year 2011. The company reported revenue of €75.4 million ($106,3 million), with earnings before tax of €48,0 million ($67.6 million) or 64% of total revenue in 2011.
Rovio CEO Mikael Hed said:
The heavy investments made in 2011 to all business areas will be seen in future products. To ensure continuous success we need to be creative and stay focused on entertaining our millions of fans by continuously developing new and innovative products and services.
This is the first time Rovio, maker of multi-platform hit Angry Birds, is reporting annual results, with speculation already suggesting the company may be considering an IPO in its future. At the end of April, Rovio announced the latest entry in the Angry Birds franchise, Space, had become the fastest growing mobile game ever with over 50 million downloads in 35 days. Besides raw numbers, Angry Birds gained the appreciation of several key figures of the gaming industry, including Nintendo’s game design guru Shigeru Miyamoto.
Other interesting tidbits have been revealed in today’s statement: for instance, Rovio hired 196 people in 2011, and the total number of game downloads reached 648 million by the end of the year, with over 200 million monthly active users (Rovio publishes for a variety of platforms including iOS, Android, OS X, Windows, and Sony PSP). These numbers, however, were generated by three games (Angry Birds, Angry Birds Rio, Angry Birds Seasons), whilst other revenue came from Merchandising and Licensing, as Rovio is working with over 200 partners to develop new products for the Angry Birds franchise.