In a new report released by Distimo today, the firm highlights how mobile gaming trends have changed over the past year. It found that the prices of mobile games have declined by 28% from $2.01 to $1.44 over the past year. The ‘Games’ category on the Apple App Store is also the most popular category, with 56% of the top 300 free applications being games.
In-app purchases have dominated in mobile games, particularly in free games where 35% use some form of virtual currency to monetize their app. However over the past year the amount of revenue generated by ‘free’ games and their in-app purchases has increased ten-fold. The revenue-share of games that solely charge an upfront cost now only occupy 27% of revenue raised in App Store games, whilst of those, the top 10 publishers dominate with a 56% share of the revenue. An interesting note is that Andreas Illiger (creator of Tiny Wings) managed to enter that list of top 10 publishers and is ahead of others including SEGA and even Gameloft.
When comparing the various app stores to see which had the highest percentage of games in their catalogues, the iPhone App Store came first and the iPad App Store second – followed by the BlackBerry PlayBook, WP7 Marketplace, Palm App Catalogue, Nokia’s Ovi Store, Android Market, GetJar and lastly the BlackBerry App World. In terms of the growth of games in the app stores, only the iPhone App Store and GetJar saw a faster rate of growth for games – the others all saw the number of other applications growing at a faster rate.
According to the latest estimates by amateur (non-Wall Street) Apple analysts at The Mac Observer’s Finance Board as relayed by Philip Elmer-DeWitt at Fortune, Apple is on track to sell more than 8 million iPads and 17 million iPhones in the third fiscal quarter of 2011. Apple has confirmed that the Q3 2011 financial results will be announced in two weeks, on July 19, and Wall Street’s consensus already claims “the company earned $5.69 per share on sales of $24.67 billion”.
According to the Finance Board (which, among the polled members, includes Horace Dediu of Asymco), Apple will post revenue of $26.5 billion with a 69% year-over-year growth, as outlined in two different reports by Paul Leitao at Posts at Eventide.
The June quarter represents the first fiscal quarter in which Apple iPad sales are a factor in the prior-year performance. This factor alone will will have an impact on year-over-year revenue growth. iPad unit sales and the resulting revenue were not a factor in the prior-year financial performance comparisons in the December (FQ1) and March (FQ2) quarters.
In Q2 2011, Apple posted revenue of $24.67 billion, with 4.69 million iPads, 18.65 million iPhones and 3.76 million Macs sold. Overall, the company posted quarterly revenue growth of 83% and profit growth of 95%. For the third quarter, the Apple Finance Board estimates the Mac’s sales will be consistent with the platform’s recent growth, whilst as far as the iPad 2 goes, Apple’s ability to meet demand (following the alleged supply issues due to the Japan earthquake and tsunami) will play a key role in determining a growth for the device’s sales up from roughly 5 million in Q2. As for the iPhone, Leitao writes:
The average estimate of AFB members suggests the March quarter unit sales growth trend will continue in the June quarter. Last year Apple significantly reduced iPhone unit shipments in the June quarter ahead of the release of the iPhone 4, leading to favorable conditions for year-over-year unit sales gains in the June quarter this year.
We will know more on July 19, when Apple is expected to post the official financial results for Q3 2011.
Two weeks ago, Apple officially announced the Q2 2011 conference call, where the company will unveil the financial results for the quarter that ended on March 26. The second fiscal quarter usually marks a decline in sales after the holiday season, but this year analysts are facing an interesting scenario: in the second quarter, Apple released the Verizon iPhone after years of rumors and speculation, and launched the iPad 2 both in the United States and internationally. Whilst previous Q2s have followed the unspoken standard of lower sales than the big boom of Thanksgiving and Christmas shopping, this year’s conference call is set to provide more insight into Verizon iPhone’s sales (which were rumored to be “below expectations”, although many disagree) and the (allegedly) huge success of the iPad 2, which is still nowhere to be found in most Apple retail stores and has a 2-3 weeks shipment delay on Apple.com.
Just like last quarter, Fortune has posted the predictions of pro and “amateur” analysts about how many iPhone units did Apple sell in the quarter. According to the analysts contacted by Fortune, Apple might have sold between 13 million and 20 million iPhones, with most predictions averaging around 16 million devices sold.
The health of Apple’s quarterly earnings — and its stock price — will depend heavily on how those two factors balanced out. The iPhone is the company’s biggest money maker; in Q1 2011, it represented nearly 40% of total revenue.
The 43 analysts we polled — professionals and amateurs — were split on the question of whether iPhone sales rose or fell in Q2. Twenty five believe Apple sold more; 18 think it sold less. Their estimates ranged from a high of 19.8 million from Susquehanna’s Jeff Fidacaro to a low of 13.24 million from Goldman Sachs’ Bill Shope.
In Q1 2011, Apple posted a record revenue of $26.74 billion with 7.33 million iPads sold, 16.24 million iPhones and 4.13 million Macs; a graphical analysis of the Q1 offers a good overview of where Apple’s sales are and what’s generating profit for the company. In the past weeks, other analysts claimed 2011 could be a $100 billion revenue for Apple. While we look forward to see whether or not Horace Dediu and Turley Muller will go close to Apple’s actual results this time around too, you can check out the full chart if predictions and estimates below. (more…)
With the success of iOS devices and Macs, and the release of the iPad 2 that saw huge lines across the world, analysts are now revising their estimates for Apple’s revenue in 2011 and are predicting Apple might be on track for a $100 billion revenue year:
This morning, Needham analyst Charlie Wolf raised his FY 2011 revenue forecast for the company to $103.9 billion from $98.9 billion; his EPS forecast goes to $23.25 a share from $22.25. For FY 2012, he now sees $125 billion in revenue and profits of $27.35 a share, up from $118 billion and $25.50. The higher estimates, he writes, reflect a revised forecast for iPad sales: he now sees the company selling 30 million units this year and 40 million next, up from 20 million and 30 million previously.
Last night we reported Apple will announce its Q2 2011 financial results on April 20th. The company is expected to provide sales numbers for the iPad 2 and the Verizon iPhone, which was initially rumored to have sales “below Apple’s expectations”. There is no doubt the release of the iPad 2 will play an important role in Apple’s 2011 strategy; the iPhone 5, in the meantime, is generating different reports about a possible “delay” that is making Wall Street Analyst update their estimates again.
Market analyst Gene Munster surveyed just under 250 line-waiters at the iPad 2 launch last Friday and one of the most interesting findings was that 70% of the iPads being sold were to consumers who did not own the original iPad. Furthermore Munster estimated that Apple would have sold around 400,000 to 500,000 iPad 2’s, close to what analysts were predicting prior to the launch and well above the original’s 300,000-unit figure.
Munster said of the results “We believe this shows Apple is expanding its base of iPad users, which is critical to maintaining its early lead in the growing tablet market,” and this was backed up with statistics that whilst the original iPad had a predominantly Mac audience, iPad 2 owners were split 49% to PC and 51% Mac users. In addition Kindle users opting for an iPad 2 were at 24% compared to 13% for the original.
Munster also got some statistics on the break up of which model people were purchasing with more WiFi + 3G models chosen and the 32GB variant the most popular size chosen at 41% (up from 32%), although Munster notes that this increase could be in part due to the 16GB variety selling out faster. Finally another analyst, Chris Whitmore from Deutsche Bank, decided to call up around 100 stores (50 Apple Retail, 20 Best Buy and Walmart plus Verizon and AT&T stores) and found zero stock in all the stores which he called “shocking”.
Speaking with several industry analysts, Bloomberg has reported that Apple could sell 600,000 units as it debuts this weekend. One such analyst, Brian Marshall from Gleacher & Co predicts more than 500,000 sales which would be close to double the original iPad’s 300,000 sales in 24 hours. Apple released its iPad 2 for purchase on its online store in the early hours of today and already orders are backlogged for 2-3 weeks, whilst Apple’s 236 US retail stores and select others will also offer the iPad 2 from 5PM today. Meanwhile many other countries will get the iPad 2 later this month on March 25th.
The original iPad had massive success in sales, becoming the fastest selling product by revenue, reaping in $2 billion within three months, a feat that took the iPhone more than a year to achieve. Tim Bajarin said that “Apple has such a huge lead, competitors are going to be chasing Apple for many years” referring also to the fact that Apple’s competitors are only now releasing their first generation tablets in the coming months.
If analysts’s predictions are to be believed, the numbers shared this morning by Needham’s Charlie Wolf and Susquehanna’s Jeff Fidacaro are surely interesting. With 16.24 million iPhones and 7.33 million iPads sold in the last quarter, Wolf notes that 300 millions smartphones were sold last year, and Apple’s sales trajectory appears to be “higher than expected”. Wolf estimates 75 million iPhone units will be sold in 2011; last year, he predicted 40 million sales and Apple actually sold more, 47.5 million iPhones. (more…)
They predicted. They estimated. Many of them failed, some of them got the facts right. Being an analyst predicting numbers about a fast moving company such as Apple is not easy, but these guys get paid for this, right?
So here’s a chart for you to see who did well, who miserably failed at estimating Apple’s sales, and who to keep an eye on in the future. (more…)
4.19 million units sold in the last quarter and 7.46 million iPads already sold since the release date in April. These are the numbers Apple’s tablet is making, but analysts expect it to sell an awful more next year. And it wouldn’t be a surprise, considering that a new model will come out sometime during Spring with a front facing camera, a better screen and god knows what else Steve is thinking.
According to the latest iSuppli forecasts, Apple will ship 43.7 million iPads in 2011. The forecast has been increased from the previous one of 36.5 million units. (more…)