Last December, when the Bay Area had one of its rare rainy days, Cielo de la Paz took her kids out to play. She’s an avid photographer, “willing to wake up at five in the morning and hike 10 miles to get that shot of the sunrise,” and when she saw the reflection of her red umbrella on the wet concrete, she knew she had a good one.
“It took a few shots,” she said, “this was the last one I took, I was finally happy with how the wind arranged the leaves for me.”
She edited the shot with Filterstorm Neue, uploaded the picture to Flickr (she was taking part in the photo365 challenge), where Apple found it.
Very nice of Apple to use these real photos in billboards around the world, too.
Coinciding with Sunday's Academy Awards Ceremony, Apple debuted a new iPad advert with a focus on making films. The advert features students from Los Angeles County High School for the Arts (LACHSA) as they prepare and shoot films for a school project. Also featured in the advert is Martin Scorsese, with audio excerpts from his 2014 commencement speech to the NYU Tisch School of the Arts serving as the narration to the advert.
iPad is the ultimate tool for independent filmmakers. It lets them chase their ambitions and dive deeper into the work they’re so passionate about. Learn how students at Los Angeles County High School for the Arts relied on the power and versatility of iPad to write, produce, shoot, score, and edit their films in a matter of days.
Coinciding with Sunday's Grammy Awards, Apple debuted a new iPad Air 2 advert with a focus on music creation. Featuring recording artist Elliphant, producer Riton, DJ The Gaslamp Killer and director So Me, the advert is a 60 second montage of the 'All or Nothing' remix being written, produced, performed and filmed on the iPad Air 2.
iPad is changing how we live, work, and create more and more each day. For recording artist Elliphant, it’s liberating her to make music in a radical new way. And whether she’s writing lyrics at home or recording on the road, iPad has become an essential part of her process. It was even used by director So Me to shoot this film.
Last week, Apple released a holiday commercial called The Song that tells a beautiful and simple story where Apple software and devices aren't the main characters.
Today, Apple has posted a “behind the scenes” video that shows how the song was recorded with a voice-o-graph and ported to GarageBand.
There's a few things I like about these two videos. The ad is powerful, and it focuses on what you can do with technology rather than what technology is. That's a strong message, and it's carried out subtly and elegantly through the video.
And I like that the Making Of shows Dana Williams' real dock (with Spotify in it) and the BioShock Infinite vibe of the voice-o-graph. This is a good follow-up to last year's video.
Overnight Apple published a new advert for the iPad Air 2 called 'Change'. Unlike their previous 'Your Verse' iPad adverts, which focused on how one person or small group used the iPad, this latest advert is a fast-paced montage of many different people using the iPad in many different ways.
Those apps featured in the advert include iStopMotion, AutoCAD 360, Molecules, Animation Creator HD, and many more. In fact along with the advert is a new page on Apple's website that is dedicated to highlighting every single app that was featured in the advert.
Overnight Apple released two new adverts for the iPhone 6 and iPhone 6 Plus. One, called 'Gamers', features the new iOS game Vain Glory and the other, 'Reservations', demoes the ability to make and receive phone calls on an iPhone, iPad or Mac with Continuity's Phone Relay feature.
These new iPhone 6 adverts continue to be narrated by Jimmy Fallon and Justin Timberlake and are the fifth and sixth adverts in the series. Previous iPhone 6 adverts included Duo, Health, Cameras and Huge.
We've embedded the adverts below, but you can also view them in YouTube (Gamers and Reservations).
It began simply enough. Just 10 friends on a Monday night ride. Soon it was 20. Then 30. In its second year, the ride grew from 130 to 300 cyclists in two weeks. As the numbers increased, Hall turned to his iPad and made it the command center for all things Slow Roll. “We use it for everything we do, from mapping to communicating to ordering new T-shirts,” he says.
Inspired by the pulse of life in modern China, they started by capturing audio samples with iPad and turning them into progressive beats. Nothing was sacred as they flowed in and out of musical genres, mixing electronica with rock, rap, and traditional Chinese songs. “We were just like scientists in a lab, trying many formulas,” says Peter. “Every single song was a surprise, because it was always better than I imagined.”
You can view the full ads below, or view them on the 'Your Verse' pages for Yaoband and Jason Hall.
When Apple published their new 'Stickers' ad for the MacBook Air last week, I presumed it would be a boon for sellers of MacBook stickers and decals. So earlier this week I decided to reach out to a few sellers of MacBook stickers and decals to see what kind of impact the ad from Apple has had on their store visits and sales.
Now this was not an in-depth investigation and the result is probably what you would have guessed: visits and sales rose dramatically last week when Apple's ad was released. It was the universal reaction I got from the sellers I talked to.
One of the sellers that was willing to give me more detailed information was Benjamin Clark from The Decal Guru. They saw a quadrupling of orders for MacBook decals since the airing of Apple's ad. In terms of unique visitors they saw an increase from a steady 500 per day (prior to the ad) to 4,500 at its highest last week.
Apple today posted a new ad for the MacBook Air, and it has a very different style to what we've seen in recent MacBook ads. Titled 'Stickers', this short and simple ad, filmed mostly with stop-motion, focuses on the back of the MacBook Air's display where it is covered in dozens of different stickers. The ad features music from Hudson Mohawke and ends with the slogan "The notebook people love".