When Apple introduced iOS 6 to the world at this year’s WWDC, one of the most talked about moves was Apple’s decision to step away from their partnership with Google Maps and create their own maps app. In many respects, it wasn’t too surprising given the increasingly strenuous relationship between Apple and Google in the years since the iPhone launched and Google became a competitor with Android, but in recent weeks it was also revealed that YouTube will also no longer be included as a pre-installed app from iOS 6. That leaves Google Search as the only remaining Google service to be integrated into iOS. Yet whilst Apple has been severing its relationship with Google, it has been courting numerous other service providers and integrating them into iOS over the past few years.
Curious to visualise this information, I made a list of every notable service that has been integrated with iOS (and when) and then created the above graphic (click on it to view a larger version). When I had compiled the list, it was pretty compelling (and longer than I had realised), but I think the graphic takes it to the next level and really tells a story about iOS and Apple’s relationship with other services.
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According to The Loop’s Jim Dalrymple, Apple is in the process of removing a series of boxed games and third-party Mac products from its retail stores to make room for other services that require space and additional employees. Namely, Apple has apparently decided to cut 32 games off the shelves and products like printers, hard drives and scanners to leave plenty of room for employees to work on the “personalized setups”, a service launched in January that allows customers to go through a friendly Mac setup process together with an Apple Store employee that will guide them through the first OS X installation, iTunes account creation and Mail setup.
Due to the popularity of the personalized service, Apple is expanding it and will need to make more room for employees to work with customers.
Among the products that will no longer be displayed in the retail stores are printers, scanners and possible some hard drives. These peripherals will still be stocked in the store and available if a customer requests them.
At the point of sale, the Apple salesperson will still recommend the customer purchase one of those peripherals if they feel it fits in with the customer’s purchase.
With the removal of 32 games from the Apple Store, the number of games being displayed on the shelves will go down to around 8 per store, according to The Loop. It also appears that employees will being suggesting customers to go look for games in the Mac App Store — again, a very easy way to promote the new digital online store in the heavily trafficked retail locations. Apple has also recently stopped selling boxed copies of MobileMe, which is now exclusively available online and it’s rumored to be revamped soon with a free version for iOS and Mac users.
