With rumors floating around about Apple’s upcoming cloud music service (especially after last night’s report on the company signing a deal with EMI) and others like Google and Amazon moving forward on the streaming bandwagon with products to upload and stream music at any time with smartphones, tablets and desktop web browsers, subscription-based payment systems are often seen as the only feasible solution to guarantee a continuos cloud service without interruptions, always available anywhere you go. Just like Spotify and Rdio let users stream large collections of music they don’t necessarily own by paying a monthly or annual fee, Apple is rumored to extend the iTunes subscription system it created for magazines to music, movies, and a combination of both for the ultimate iTunes Store cloud experience. But just how much are phone and tablet people willing to pay for these new cloud services based on subscriptions? That’s what research firm Nielsen takes a look at in its latest survey, asking users of “connected devices” how much they would pay for media subscriptions that would give them access to a variety of content on their mobile devices.

It turns out, music, movies, magazines, books and TV shows are something people would pay for — sure, there are different results, but take a look at the graph above and you’ll see that these 5 categories are the ones with less orange, which stands for “not willing to pay.” On the other side, sports content, streaming radio and news are something people would be less prone to subscribe to. Overall, the sweet spot for subscriptions seems to be around $4.99 – $9.99 per month, which is what most cloud services ask for these days. There’s an interesting difference about music, however: people would pay for “downloaded music”, and not for “streaming radio.” Assuming “downloaded music” stands for “music you own”, and people care about having online access to music that’s ultimately theirs, services like Amazon Cloud Player and Google Music Beta should be exactly what people are looking for, as they let you upload your own music to the cloud. Also assuming Apple is working on a similar solution, this survey suggests the company should allow for both uploads and Spotify-like streaming, enabling users to lock their own collections in the cloud, and get access to stuff they didn’t buy as well. Maybe that’s what these deals with music labels are all about.

Tablet and smartphone owners with proper Internet access on the go are willing to pay for online media available through apps, and if that’s their own media, there’s an incentive to subscribe. A report in the past weeks suggested Apple was considering offering a free initial trial for its new cloud music service, with a $20 yearly subscription once the demo is over.

In a report on MarketWatch, China Mobile states that it has reached a consensus with Apple regarding the use of 4G technology on future iPhones. The iPhone 4 currently uses 3G technology, 4G is the ‘next-generation’ technology for mobile data which promises even faster speeds.

Wang Jianzhou, China Mobile’s Chairman, didn’t specify many details about the agreement but says that they will be beginning 4G trials in China beginning next year and that discussions with Apple are continuing. Bloomberg today also got some additional details from Jianzhou, but in that report, the consensus with Apple was not mentioned.

The company may also be able to offer Apple Inc. (AAPL)s iPhone with the shift to TD-LTE, Wang said. While Apple has decided not to make a version of the phone for the third-generation TD-SCDMA system that is used only by China Mobile, the Cupertino, California-based company may produce one for the TD-LTE system, he said.

It follows yesterday’s report from DigiTimes that this year’s iPhone was originally meant to have LTE capability (a 4G technology) but was scrapped after it was discovered Qualcomm was having problems producing chips in large enough quantities. In that report it was said that China Mobile was expected to reach a deal with Apple soon to offer the next iPhone on it’s network this year – contradicting the Bloomberg report.

[Via MacRumors]

As announced earlier this week, Epic Games released today an update to Infinity Blade for iPhone and iPad, which reaches version 1.3 and introduces a new multiplayer mode, more gear to collect during the game, a new survivor mode, and much more. The new multiplayer section, called Arena, allows you to pick a knight or titan and fight with your friends using Game Center for easy match-making, leaderboard access, and so forth. I haven’t been able to play more than two fights for now (I don’t spend much time on Game Center), but the game didn’t seem to lag and was actually pretty stable and responsive.

As we previously reported, the new update also includes a survivor mode to see how far you can go fighting titans in a single game, new achievements, new rings, swords and shields. Admittedly though, the new big feature is multiplayer, and I’m sure Infinity Blade aficionados are going to spend hours trying to refine their fighting skills to make sure they’re on top of their Game Center stats.

Infinity Blade 1.3 is available now at $2.99 in the App Store.

The National Gamers Survey, compiled by research firms Distimo and Newzoo from March data has revealed that there are roughly 63 million gamers on the iOS ecosystem who (individually) download, on average, 2.5 games per month. Games represent half of all apps downloaded across the iOS and Mac App Stores with more than 5 million games downloaded per day – based on the survey that included the US, UK and five other European countries. A clear majority of 4.6 million are downloaded for the iPhone or iPod Touch whilst just over 400,000 are for the iPad and just a sliver for the Mac with 41,000 per day.

The survey also revealed that in-app purchases within games is becoming an increasingly common feature found in games with revenue from in-app purchases also representing a large proportion of total revenues. 88% of the top 300 games on iOS are free, but across and free and paid games, two fifths of the revenue is now coming from in-app purchases. On the iPhone and iPod touch it represented 40% of gross revenue and 32% for the iPad. These high figures may give reason to why Lodsys has recently started to target developers that implement in-app purchases; it would certainly raise a lot of revenue if they received license fees from even just a portion of developers.

Some more statistical data about the spread of iOS devices was also revealed, noting that across some of the countries surveyed, including the US, UK, France and Germany, between 6% and 7% of the online population have an iPhone. Whilst of those iPhone users, between 50% and 75% play games. As for the iPad, the report claims 15 million Americans actively play games on it, whilst 7 million Europeans do so – exceeding the number of people using Sony’s PSP.

[Via RazorianFly]

Cnet reports tonight Apple has inked a deal with EMI over the upcoming launch of the rumored cloud music service that is expected to be unveiled at the WWDC in June. Cnet also claims the last two remaining deals with Sony and Music Entertainment and Universal Music Group (Warner Music Group reportedly signed a deal last month) could be signed as early as next week.

Apple has signed a cloud-music licensing agreement with EMI Music and is very near to completing deals with Universal Music Group and Sony Music Entertainment, multiple music industry sources told CNET.

The negotiations between Sony Music Group and Universal Music Group could be wrapped up as early as next week, the sources said. What this means is that signed contracts with all four of the top four record companies will be in Apple’s hip pocket on June 6 when Apple kicks off the company’s Worldwide Developers Conference. The sources who spoke with CNET did not know when Apple would announce the deals or roll out the cloud service.

With Apple signing the four major music labels in the United States, the cloud music service the company has been working on might include a subscription-based system where users simply stream music they don’t actually own (like in Spotify), the possibility to automatically beam to the cloud purchases from the iTunes Store or then again, as many suggest, Apple may be simply looking to having full support from the music industry in order to avoid possible lawsuits and debates surrounding cloud products from Google and Amazon, also recently launched.

Cloud is rumored to be a big part of iOS 5 and OS X Lion, set to be previewed on June 6 at the WWDC.

The official WordPress app for iOS, available for iPhone and iPad and often criticized by many (including me) for its proverbial instability and lack of poweruser-oriented features, has been updated earlier today to include a new button to quickly insert a new photo — they call the feature Quick Photo — as well as stats for your WordPress blogs. The new Quick Photo functionality only works on the iPhone for now, and WordPress notes in the 2.8 changelog this may be the last update that supports older systems running iPhone OS 3. Quick Photo is clearly oriented to those users who maintain a photo-centric blog, as it’s meant to let you snap a picture as quickly as possible without even selecting the destination blog first. Stats, on the other hand, are a welcome addition that are enabled by default on WordPress.com blogs, but require the installation of the standalone plugin or Jetpack on self-hosted WordPress.org blogs. The WordPress developers write on the iOS blog:

Finally you’re able to check your blog’s statistics on the go. There are charts for Daily, Weekly, and Monthly page views, swipe over them to see the others. You can also see Daily Views by date, as well as top Post Views, Referrers, Search Terms, and Clicks for the past 7 days.

Last, the update also introduces localizations for 10 languages (Japanese, Italian, Portuguese, Spanish, Swedish, Hebrew, German, Dutch, French, and Croatian) and bug fixes. WordPress says they’ve fixed 3/4 of the problems reported by users in the previous version, released in March. Get the app here.

Yahoo Messenger, the online communication tool that allows you to connect with your friends using Yahoo for real-time voice and video chat, free text messages and photo sharing, has received a major update on iOS that brings the app to version 2.1 and introduces official support for the iPad, with specific functionalities built for the iPad 2. The app now comes with a native iPad UI based on the usual standard of a landscape sidebar showing the buddy list, and main content on right to chat and send photos or videos through some icons in the top toolbar. More importantly, Yahoo is bringing voice and video calling to the iPad 2, though the company doesn’t specify on iTunes whether they also work on 3G. Other tools like fring certainly do, and pretty well. Yahoo does list, however, the devices compatible with the new features:

Voice is available for the iPhone, iPod Touch, and iPad. Video is available for the iPhone 3GS/4, iPod Touch 4, and iPad 2.

The Yahoo Messenger app was updated back in October to include video calling on the iPhone. The new version is available now in the App Store, for free.

Mac Mini Vault, a colocation service that allows you to host a website (or multiple ones) on a Mac Mini or Mac Mini Server located in their Chicago data center, is running an interesting experiment to see how a single webpage hosted on an Apple TV 2nd-gen would handle traffic and CPU load. The Apple TV isn’t of course meant for hosting webpages and running on high CPU usage, and in fact the device (with iOS 4.2.2) had to be jailbroken using Seas0npass to enable the installation of lighttpd and a web server.

One of the fun projects going on at Mac Mini Vault is our Apple TV webserver. As much as we ‘d love to see how many Apple TV’s we could mount into a data center cabinet, it will never be a sustainable service to offer. This project was a fun way to see how far we could take the A4 powered Apple TV. The Apple TV is running iOS 4.2.2 (obviously jailbroken) with lighttpd for a web server. You can see the webpage we set up by visiting atv.macminivault.com. We’ll keep an eye on the CPU load and watch the analytics to record how much traffic the Apple TV receives.

The Apple TV-powered webpage is available at atv.macminivault.com, and it’ll be interesting to see how the experiment will play out once curious readers hit the direct link.

Data Center Knowledge reports Apple is adding a new data center in Silicon Valley, set to open in the third quarter of 2011 to provide “additional IT capacity” to Apple’s rumored new cloud services that include music, video, storage, and more. The new space, commissioned to DuPont Fabros Technology, is located in Santa Clara, California, and it’s smaller than the massive data center Apple has been building in Maiden, North Carolina, throughout 2010 and 2011.

Apple is expanding its Internet infrastructure with a new data center in Silicon Valley, as it prepares to bring additional server and storage capacity online later this year. The new server space, housed in a third-party facility, will be smaller than the huge iDataCenter that Apple has built in North Carolina.

DuPont Fabros disclosed the Santa Clara lease in its first quarter earnings, but did not reveal the name of the tenant, which is consistent with its policies. In a conference call with analysts, company executives described the tenant as a “Fortune 50 technology company with excellent credit.” But multiple industry sources have since confirmed that the tenant is Apple.

The website suggests that the wholesale data center space model might be convenient for Apple if they’re looking to deploy a new facility quickly in the next few months, “as wholesale space can be delivered more rapidly than building a new data center.” According to Data Center Knowledge, this new lease refers to a 11,000 square feet space, compared to the 500,000 square feet facility in North Carolina, which had been rumored to be set for an expansion at 1 million square feet as well.

DFT’s Santa Clara site will be built in two phases, each with 18.2 megawatts of capacity. When it is completed, the building will span 360,000 square feet, with a total of 176,000 square feet of space on a 42-inch raised floor, which allows cooling capacity for high-density server installations.

It’s not clear whether Apple has any expansion options for additional space at the facility. But many of DuPont Fabros’ largest tenants follow a pattern in which they lease space in the first phase of a data center, and later take additional space once the second phase is available.

It’s not clear at this point how the new data center is going to be used and if Apple is already planning an expansion by ordering more space; more details about DuPont Fabros and the Santa Clara facility can be found in the original report here.

In the past months, speculation had pegged Apple’s data center plans to be focused on a major MobileMe revamp, dubbed iCloud, to be announced at the upcoming WWDC as part of the next version of iOS and Mac OS X Lion. The North Carolina data center powering iTunes and MobileMe services was rumored to be ready for launch this Spring, but no additional details were provided by Apple on the facility’s official opening, leading many to believe work hasn’t been finalized yet. Back in April, a report also claimed Apple had ordered 12 petabytes of storage for iTunes video content, without mentioning, however, whether such a massive storage would be destined to streaming, or the existing iTunes Store infrastructure.

Here are today’s @MacStoriesDeals on iOS, Mac, and Mac App Store apps that are on sale for a limited time, so get them before they end!

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