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Tablets are changing the way consumers engage with content
With more than 165 million tablets expected to ship over the next two years, tablets are growing in popularity and changing the way that we consume content. People are spending considerable time with tablet devices and using them to play games, browse the web and search for information.
I’m not terribly surprised that tablets are becoming a hub for personal entertainment, but I am surprised at what people are using their tablets for (I figured news and reading would be on top). 28% of 1430 respondents (BGR) said the tablet has become their primary computer in the household, with 43% spending more time with their tablets than their laptops or desktops. 84% of those surveyed play games on their tablets, compared to lesser 61% who use their tablets to consume the news. Only 46% of those surveyed use their tablets to read e-books which is astounding.
Assuming that the majority of those surveyed owned an iPad, does this mean that less than 50% of iPad owners download, purchase, or read books from the iBookstore? What about Kindle and Amazon? With the amount of interactive content available on the iPad, it’s understandable people are seeking apps like Flipboard and are consuming media via their usual outlets, though I’m surprised e-books don’t have a bigger market or aren’t generating more attention.
The initial blog post doesn’t reveal too much, but the included PDF details a lot of interesting numerics for the small March survey.