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AT&T’s New iPhone Commercial Is About Old Tricks

With Verizon airing minimal yet emotionally powerful iPhone commercials to feature the product (they don’t even have to mention the name “iPhone” in the ads) that’s launching on their network on February 10th, you’d think AT&T would come up with something of a little more impact than the usual “talk and surf the web at the same time” story.

Well, apparently they still think that’s all they can have in their commercials. Personally, I think that while it’s incredibly cool to be able to have a phone call and use a browser at the same time, I can’t remember a single situation where I found myself needing to do that. It’s cool and it’s there, but it’s old stuff we know and, quite possibly, never used as much as AT&T wants us to.

As 9to5mac says, maybe it’s too late.

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Unwind, a fun exploration of media and more.

He can also be found on his other podcasts on Relay FM: Connected and Remaster, two shows about Apple and videogames, respectively.

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