This Week's Sponsor:

Kolide

Ensure that if a device isn’t secure it can’t access your apps.  It’s Device Trust for Okta.


Apple Posts New iPhone 4S Camera, iCloud and Siri Ads

Following the first Siri ad that was released last week, Apple uploaded three new commercials on its website and YouTube channel earlier today, showcasing once again the capabilities of the iPhone 4S’ voice assistant, as well as the improved camera and iCloud support.

The new commercials cover a wide range of hardware and software features of “the most amazing iPhone yet”, albeit some of them are also available on older generation models like the iPhone 4. The camera is described as “all new” with 8 megapixels and “advanced optics”, but the ad also focuses on what’s possible to do after a photo has been taken on an iPhone, showing the built-in photo editing functionalities that “no ordinary camera can do”. From the YouTube description:

With 8 megapixels, advanced optics and more, the all new camera on the iPhone 4S may be the only camera you need.

The second Siri commercial is similar to previous one, featuring different input requests from iPhone 4S users such as map directions, weather conditions, calendar appointements and Messages. Apple describes Siri as your “personal assistant for everything”.

The iCloud ad goes a little more technical – although with Apple’s usual clear and friendly style – to show iBooks and document sync across devices, Purchase history on iTunes, Photo Stream and Automatic Downloads for songs. “Now the things you do on your phone are everywhere you want them”.

Check out Apple’s new ads here, or watch the YouTube video embeds below.



Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.