Feb
26
2013

A Look Back At Instagram’s Growth As It Hits 100 Million Monthly Active Users

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Instagram today announced that it has over 100 million monthly active users, an increase of 10 million since they announced in early January that they had passed 90 million monthly active users. In a lengthy blog post, Instagram co-founder Kevin Systrom shares a story from the early days of Instagram and highlights a few Instagram users that have inspired him and highlight the power of Instagram.

Images have the ability to connect people from all backgrounds, languages and cultures. They connect us to aid workers halfway across the world in Sudan, to entrepreneurs in San Francisco and even to events in our own backyards. Instagram, as a tool to inspire and connect, is only as powerful as the community it is made of. For this reason, we feel extremely lucky to have the chance to build this with all of you. So from our team to the hundred million people who call Instagram home, we say thank you. Thank you for sharing your world and inspiring us all to do the same.

Given the news I thought I would go back and create an updated version of our Instagram users graph which you can see above: it plots all of Instagram’s publically released user statistics since its release in October 2010 (click it to view a larger version). Note that the last two data points are ‘Monthly Active Users’ rather than total number of signed up Instagram users. Nonetheless, it hasn’t taken too long for the Monthly Active Users catch up and hit the 100 million users mark.

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